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Content Marketing Manager

Thanks for stopping by! We’re Doctor Care Anywhere: a leading digital platform, with a clear vision to be the primary care provider of choice for digital healthcare – and that all starts with our brilliant team.

We are the UK’s largest private provider of telehealth services. We work with insurers, healthcare providers and corporate customers to provide healthcare services to more than 2 million patients every year. From doctors and designers to software developers and marketers – we’re proud of our people, who love working together to enhance patient experiences for the better. It’s why every year, we help over 2 million people speak to a GP or ACP by video or phone, anywhere in the world.

Our story started back in 2013, and as we continue to grow, we’re looking for the very best talent to help us achieve our ambitious goals. If you’re highly motivated and would love to work with us as we continue to grow, then we would love to hear from you

Your next role: As a skilled Content Marketing Manager you will support our marketing initiatives with high-quality, engaging content that drives brand awareness, customer engagement, and investor relations.

In this role, you will be responsible for writing, editing, and managing high-quality content that educates, engages, and converts audiences across multiple channels. From whitepapers and ebooks for partner engagement to SEO-driven blogs, healthcare insights, thought leadership articles, and investor communications, you will play a critical role in shaping our brand narrative. You will position our multi-disciplinary primary care and wellbeing services, digital products, and clinical pathways to both consumers, business buyers, and investors.

You will also work closely with sales, customer success, product, and investor relations teams to create content that supports sales enablement, customer education, and investor engagement.

Annual salary banding: £24,000 - £27,000 per annum, pro-rata (£40,000 - £45,000 FTE - 37.5 hours)

This role is part time, 22.5 hours (0.6FTE)

This role is Hybrid and would require occasional travel to our London office

Application Deadline: Midday Friday 18th April (We may close the advertisement early if we receive a sufficient number of applications)

Key Responsibilities:

  • Write high-quality, engaging content including whitepapers, industry reports, ebooks, blogs, and healthcare insights to drive awareness, engagement, and investor confidence.
  • Develop investor-focused content such as company news, quarterly reports, shareholder updates, and investment presentations.
  • Create SEO-optimised blog posts to improve search rankings and increase organic traffic.
  • Write customer-focused web content that enhances the online experience and drives conversion.
  • Develop compelling copy for partner engagement and nurturing prospects.
  • Create engaging healthcare insights and trend reports, making complex topics accessible to diverse audiences, including investors.
  • Ensure content aligns with brand tone of voice—trustworthy, clear, and engaging.
  • Collaborate with the investor relations team to craft messaging that effectively communicates company performance, strategy, and market positioning.
  • Monitor content performance and suggest improvements based on insights and engagement metrics.

Experience:

  • 3-5 years’ experience in content marketing, copywriting, or a related field.
  • Excellent writing, editing, and storytelling skills—with a portfolio to showcase your work.
  • Experience creating content for B2B and B2C audiences, preferably in healthcare or lifestyle sectors.
  • Ability to translate complex healthcare topics into clear, engaging, and accessible content.
  • SEO knowledge and experience writing for digital channels.
  • Strong organisational skills with the ability to manage multiple projects efficiently.
  • Experience working with marketing automation tools, CMS platforms (HubSpot preferred).
  • Experience in investor relations content is a strong plus.

Why you want to work here:

We understand the importance of good health and happiness for our patients and our team is just the same. At our Doctor Care Anywhere, you're not just an employee; you're a valued member of our team. We believe in giving you the freedom to supercharge your career with us while feeling completely supported. Here's what you can look forward to when you join us:

🩺 Private Medical Insurance: We've got you covered including Opticians & Dental appointments!

👩‍⚕️ Doctor Care Anywhere subscription: For you and 5 of your family and friends, Get ready to enjoy health consultations on the go!

🏝️ 25 Days Holiday + Bank Holidays (FTE): You've earned it! Enjoy time off to recharge, explore, and make incredible memories.

🎁 Birthday Day Off: Go and celebrate however you like!

🧘‍♂️ Buy' up to 5 days of additional annual leave (FTE) as part of our focus on health and wellbeing

🌳 Company Pension scheme planting a money tree for your future

🌈 Charity Days: Join us in giving back to the community! We're all about making a difference together.

👶 Enhanced Maternity and Paternity Pay: Extra support during this special time.

🚴 Bike2Work Scheme: We love an eco-friendly commute!

🏡 UK Hybrid Working: An agile and autonomous hybrid work environment

🚀 Development Opportunities: Get ready to grow, learn, and make strides in your career!

Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks, and is exempt from the Rehabilitation of Offenders Act 1974. 

Average salary estimate

$25500 / YEARLY (est.)
min
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$24000K
$27000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Content Marketing Manager, Doctor Care Anywhere

Thanks for considering joining Doctor Care Anywhere as a Content Marketing Manager! This is an exciting opportunity to play a pivotal role in a company that's leading the way in digital healthcare. With a mission to be the primary care provider of choice, we’re proud of the impact we make – supporting over 2 million patients annually through our innovative telehealth services. In your role as Content Marketing Manager, you will be at the forefront of our marketing initiatives, producing high-quality content that will drive brand awareness and customer engagement. You’ll craft compelling whitepapers, ebooks, blogs, and healthcare insights that resonate with our diverse audiences. Collaborating across teams, you'll ensure that our messaging is clear and aligned with our brand voice, while also focusing on SEO strategies to boost our online presence. If you're a skilled wordsmith with a passion for healthcare and technology, and you enjoy working in a dynamic, collaborative environment, then this could be the perfect match. We also value our team’s well-being, providing benefits like private medical insurance and generous holiday allowances. Join us, and let’s enhance patient experiences together while supporting your career growth in a hybrid working setup.

Frequently Asked Questions (FAQs) for Content Marketing Manager Role at Doctor Care Anywhere
What are the key responsibilities of a Content Marketing Manager at Doctor Care Anywhere?

As a Content Marketing Manager at Doctor Care Anywhere, your key responsibilities will include creating high-quality content such as whitepapers, industry reports, ebooks, and SEO-driven blogs. You'll be focusing on enhancing brand awareness and customer engagement, directly impacting our patient interactions and brand narrative. Additionally, you'll collaborate with various teams to develop content that supports sales and investor relations.

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What qualifications are required for the Content Marketing Manager position at Doctor Care Anywhere?

To qualify for the Content Marketing Manager position at Doctor Care Anywhere, you should have 3-5 years of experience in content marketing or a related field. Excellent writing and editing skills are essential, as well as a strong understanding of SEO best practices. Experience in healthcare or lifestyle sectors, particularly with B2B and B2C audiences, will be highly beneficial.

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What is the expected salary range for a Content Marketing Manager at Doctor Care Anywhere?

The expected salary range for the Content Marketing Manager role at Doctor Care Anywhere is between £24,000 and £27,000 per annum, pro-rata. This translates to a full-time equivalent salary range of £40,000 to £45,000 based on a 37.5-hour work week.

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What benefits can I expect working as a Content Marketing Manager at Doctor Care Anywhere?

As a Content Marketing Manager, you can expect a range of benefits including private medical insurance, 25 days of holiday plus bank holidays, a Birthday Day Off, and enhanced maternity and paternity pay. You will also enjoy a supportive hybrid working environment and development opportunities to help advance your career.

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How can I apply for the Content Marketing Manager position at Doctor Care Anywhere?

To apply for the Content Marketing Manager position at Doctor Care Anywhere, you can submit your application through our designated application process before the specified deadline. Make sure to include your resume and a portfolio of your work to showcase your skills and experience relevant to the role.

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Common Interview Questions for Content Marketing Manager
Can you describe a successful content marketing campaign you managed?

When answering this question, highlight your strategic approach, the objectives you aimed to achieve, and the metrics used to measure success. Detail the creative aspects of the campaign and how collaboration with other teams played a role in its effectiveness, showing how your leadership and content management skills contributed to its success.

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How do you ensure the content you create aligns with the company’s brand voice?

Discuss how you familiarize yourself with the company’s brand guidelines and tone. You can mention reviewing existing content, collaborating with the marketing team for consistency, and testing different styles based on audience feedback. Sharing an example where you successfully maintained brand voice will strengthen your response.

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What SEO strategies do you implement when creating content?

Talk about your experience with keyword research, the importance of meta descriptions, and using headers effectively to enhance readability. Mention how you utilize analytics to evaluate the performance of your SEO strategies and optimize future content based on findings.

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How do you manage multiple projects and deadlines effectively?

Provide insight into your organizational techniques, such as using project management tools and setting priorities based on deadlines. Mention your ability to adapt to changing priorities while ensuring high-quality work remains a focus.

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Can you give an example of how you've turned complex healthcare topics into engaging content?

Describe a specific instance where you simplified complex information for your audience, ensuring it was accessible. Highlight your research process, the techniques used to convey the information, and the positive feedback or results that came from the content.

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What role does collaboration play in your content creation process?

Emphasize the importance of collaboration in your previous roles. Explain how you work closely with sales, customer success, and other departments to align content with business goals, ensuring it addresses customer needs and drives engagement.

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How do you assess the performance of the content you create?

Discuss the key metrics you focus on when evaluating content performance, such as engagement rates, conversion metrics, and feedback. Mention the tools you use for analytics and how you leverage insights to improve future content strategies.

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What is your approach to creating investor-focused content?

Articulate your understanding of the specific needs and interests of investors. Share how you tailor your research and content creation to focus on company performance, outlook, and strategic messaging that resonates with investor concerns.

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Why do you want to work as a Content Marketing Manager at Doctor Care Anywhere?

Express your passion for healthcare and technology. Highlight what attracts you to Doctor Care Anywhere – perhaps their commitment to digital healthcare and patient experiences – and how you see your skills aligning with their goals.

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How do you stay updated with the latest trends in content marketing and healthcare?

Show your proactive approach by discussing the resources you follow, such as specific blogs, webinars, conferences, or industry news sources. Mention how you implement these insights into your work to stay ahead in the field.

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Take Risks
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Passion for Exploration
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Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Doctor Care Anywhere is a doctor-founded digital healthcare company. From anytime appointments, fast and convenient prescriptions, to safe and secure patient records, Doctor Care Anywhere is a complete virtual GP service that simplifies healthcare...

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Part-time, hybrid
DATE POSTED
April 10, 2025

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