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Social Media Manager

Each & Every is a clean beauty brand that merges fine fragrance craftmanship with natural ingredients, delivering sophisticated, long-lasting scents in a high-performance body care format. Digitally-native and now nationwide at Ulta, Each & Every is on a mission to inspire you to savor each & every moment. We create gender neutral luxury clean beauty products powered by natural fragrance to help you smell your best so that you are free to experience the romance in every day.

SUMMARY:

The Social Media Manager will play an important role in executing social media strategy and managing our brand presence across social platforms. The position will have responsibility for social media calendar management, content development, community management and reporting/analysis to generate key insights. The ideal candidate will work collaboratively cross-functionally with other key brand stakeholders as well as external teams (agencies, creative partners, etc.) in support of campaigns, programs, and product launches to drive success of the business. Existing beauty knowledge or a high level of interest is key to success. Candidates should have an eye on the marketplace and an understanding of social content that resonates in the US with a knack for identifying emerging trends and a clear understanding of reporting metrics related to social KPIs.

This role reports to the Director of Brand Marketing and is based in NYC.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Organic Social Media

  • Plan social content calendar that aligns with social media strategy and visual/verbal brand identity guidelines to ensure consistency in Go To Market plans
  • Brainstorm new creative concepts for social content and marketing campaigns
  • Manage daily operations of all social media channels, including content scheduling, monitoring, and engagement
  • Collaborate with cross-functional partners to amplify and support tentpole campaigns

2. Content Development

  • Generate compelling and visually captivating content for social media platforms Instagram and TikTok
  • Collaborate with creative team to produce high-quality graphics, photography, video, and copy.
  • Identify emerging social trends & create nimble social content based on rising and declining trends in products, ingredients, etc.
  • Translate brand voice across social platforms, maintaining brand consistency in messaging, tone, and visuals across all social media platforms by adhering to brand guidelines.

3. Community Management

  • Cultivate a thriving online community of passionate brand supporters through proactive engagement and interaction, address comments and messages, and sparking valuable discussion.
  • Monitor social media platforms for customer feedback, complaints and queries, ensuring prompt and courteous responses.
  • Liaise with cross-functional teams (including but not limited to customer service, marketing, product development, and legal) to ensure that responses and product claims are compliant

4. Reporting & Analysis

  • Create monthly reporting with performance updates and strategic insights - reporting to all teams on social media metrics, KPI’s, audience growth, engagement, campaign effectiveness, product comments, etc.
  • Perform social listening to monitor brand’s net sentiment. Identify relevant conversations and communities to engage with to increase favorability.
  • Analyze and report monthly performance and organic social insights
  • Offer practical suggestions to enhance content quality, engagement, and conversion rates.

QUALIFIYING EXPERIENCE and SKILLS:

  • 3-5 years’ experience in Social Media management for a brand (in-house or agency). Experience in luxury beauty or fashion preferred
  • Expertise in social media platforms Instagram and TikTok, with particular attention to content that resonates and is trending
  • Proficient in content creation and community management to drive 360 omni-channel storytelling
  • Familiarity with third party social tools such as Dash Hudson, Tribe Dynamics, Creator IQ, Traackr, etc.
  • Exceptional writing, editing, and proofreading skills with strong attention to detail
  • Ability to meet deadlines and manage social media in real-time with minimal oversight
  • Self-starter able to adapt quickly to changes in priorities and multi-task multiple projects.
  • Able to prioritize and manage time effectively, and to balance competing priorities in a very fast-paced environment.
  • Strong communication skills and extraordinary collaborative team spirit with ability to navigate internal and external partners
  • Professional and diplomatic style with a positive manner and a ‘can do’ attitude.
  • Based in NYC.

Immigration sponsorship is not available for this role. As a general matter, Each & Every does not sponsor candidates for nonimmigrant visas or permanent residency.

  • Salary: $80,000 - $110,000 per year
  • PTO + Sick/personal days + Annual Company holidays
  • Health insurance
  • Dental insurance 
  • Vision insurance 
  • Life insurance ($25,000 policy, free to employees) 
  • Commuter benefits (Transit + Parking FSA)
  • Health care FSA
  • Dependent care FSA
  • 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
  • 16-weeks 100% paid parental leave for birth mothers and adoptive parents, 8-weeks 100% paid parental leave for all other parents
  • Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
  • Quarterly Gratis Product Stipend
  • Monthly Exercise/Gym Reimbursement

Average salary estimate

$95000 / YEARLY (est.)
min
max
$80000K
$110000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Media Manager, Each & Every

At Each & Every, we're not just about crafting luxurious clean beauty products; we're about creating an experience that resonates with our customers. We're on the lookout for a passionate Social Media Manager to join our vibrant team and help elevate our brand presence across social platforms. As a Social Media Manager, you will play a pivotal role in curating our social media strategy, managing our content calendar, and interacting with our community. With your keen eye for emerging trends and your expertise in platforms like Instagram and TikTok, you'll create visually captivating content that reflects our unique identity while fostering meaningful engagement with our loyal supporters. Collaboration is key, as you'll work closely with various teams and agencies to support campaigns and product launches while analyzing social media metrics to drive insights and improve effectiveness. Are you ready to join a brand that's dedicated to delivering sophistication and sustainability? At Each & Every, you'll enjoy a friendly work environment, a competitive salary of $80,000 - $110,000, and various perks including health insurance, generous parental leave, and a product stipend. Let's inspire others to savor every moment together!

Frequently Asked Questions (FAQs) for Social Media Manager Role at Each & Every
What are the key responsibilities of a Social Media Manager at Each & Every?

As a Social Media Manager at Each & Every, your primary responsibilities will include managing the social media calendar, developing captivating content for platforms like Instagram and TikTok, engaging with our online community, and performing thorough reporting and analysis to enhance our social media strategy.

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What qualifications do I need to apply for the Social Media Manager position at Each & Every?

To qualify for the Social Media Manager position at Each & Every, you should have 3-5 years of experience in social media management, preferably in luxury beauty or fashion. A strong understanding of social media metrics, content creation, and community engagement is essential for success in this role.

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What type of experience is valued for the Social Media Manager role at Each & Every?

Each & Every values candidates who have experience managing social media for brands, particularly those in luxury beauty or fashion. Familiarity with social media tools such as Dash Hudson or Creator IQ is also beneficial, along with a demonstrated ability to generate engaging content.

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Is experience in community management important for the Social Media Manager role at Each & Every?

Absolutely! Community management is a crucial aspect of the Social Media Manager role at Each & Every. You'll need to cultivate a vibrant online community, respond to customer feedback, and foster authentic discussions to enhance brand loyalty.

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How does Each & Every support the professional growth of its Social Media Manager?

Each & Every is committed to fostering a culture of growth. The Social Media Manager will have opportunities to collaborate with various stakeholders, engage in creative brainstorming sessions, and receive constructive feedback through performance reporting, allowing for continuous professional development.

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Common Interview Questions for Social Media Manager
Can you describe your experience with social media strategy development?

When answering this question, highlight specific campaigns or strategies you've implemented, mentioning the platforms used and how those strategies aligned with business goals. Share any metrics that illustrate your campaign successes.

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How do you stay updated on social media trends and best practices?

Discuss various resources you use, such as blogs, industry reports, or notable influencers you follow. Mention how you've applied new trends in past roles to keep content fresh and relevant.

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What metrics do you consider most important when evaluating social media performance?

Identify key performance indicators relevant to Each & Every, such as engagement rate, reach, follower growth, and conversions. Explain how you've used these metrics to drive strategy and improve content.

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How would you handle negative feedback on social media?

Emphasize the importance of addressing negative feedback promptly and professionally. Offer an example of a past experience where you turned a negative situation into a positive interaction.

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Can you give an example of a successful social media campaign you managed?

Be prepared to describe a campaign in detail, including your goals, the creative process, execution, and results. Use metrics to support your claims of success.

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What platforms do you believe are best for brand engagement, and why?

Discuss your thoughts on platforms like Instagram and TikTok, citing statistics or case studies that support your views. Explain how each platform’s demographics and features could benefit Each & Every.

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How do you ensure brand voice consistency across multiple platforms?

Talk about developing a clear set of brand guidelines and how you apply them consistently in content creation. Mention collaboration with team members to maintain uniformity.

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What steps would you take to grow Each & Every's social media community?

Outline strategies such as engaging content, collaborations with influencers, running contests, and leveraging user-generated content. Discuss how these strategies can increase visibility and community engagement.

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How would you handle a creative block when developing content?

Explain moves to overcome creative hurdles, such as taking a break, seeking inspiration from competitors, and brainstorming with colleagues. Highlight the importance of collaboration in creative processes.

Join Rise to see the full answer
What is your approach to managing tight deadlines in a fast-paced environment?

Share your organizational methods, like using project management tools and prioritizing tasks. Emphasize your ability to remain calm under pressure and adapt to changing priorities.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 9, 2025

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