Ecommerce Performance Marketing Analyst (Temporary - Part-Time)

Description

ABOUT SENSE

Sense is a fast-growing greentech scale-up based in Cambridge, MA. We build smart home monitoring systems to help people take command of their energy usage, saving money while combating climate change. Our mission is to reduce global carbon emissions by making homes smart and efficient, and we’re looking to make an impact at scale: Sense’s technology has the potential to remove one gigaton of carbon from the atmosphere every year.

We’re looking for talented self-starters who want to be part of the energy transformation and are ready, willing, and able to tackle tough challenges and complex technical problems. When you join the Sense team, you’re helping us build a cleaner, more resilient future.

ROLE OVERVIEW

Sense is looking for an experienced performance marketing analyst to provide maternity leave coverage from April – Sept.

The role will be responsible for analyzing and providing recommendations to optimize performance across the demand generation funnel (ad channels, landers, emails, website, organic social).

Requirements

• Analyze the demand generation funnel, develop budget recommendations and campaign optimization strategies, and A/B tests to accelerate conversions.
• Monitor performance across Meta, Amazon, TikTok, Google; review ongoing A/B ad and audience tests, partner with marketing manager and agency to identify new testing opportunities.
• Analyze website and landing page performance, particularly as it relates to the buyer journey.
• Responsible for the overall advertising budget.
• Provide weekly, monthly, and ad hoc reporting and analysis to inform demand gen funnel optimization, inventory forecasting, and financials.
• Build performance projects to forecast promo success; measure and report on promo performance.
• Work cross-functionally with creative, ad agency, inventory, and sales team to ensure successful campaign and promo executions.
• Verify ongoing accuracy of reporting metrics, correct tracking pixel implementation, create UTM tracking, etc. to ensure accuracy and reliability of data.

Qualifications

• At least 5 years of proven experience in digital marketing, ecommerce, social media, and digital advertising measurement.
• Extensive experience with DTC ecommerce brands selling through their own sites and Amazon (including experience advertising on consumer platforms ie. Meta, Amazon, TikTok, Google etc.)
• Advanced computer skills, analytical skills, and attention to detail, including knowledge of advanced Excel functionality, Tableau and Google Analytics.
• Good communications skills (verbal and written) & proven ability to work in a team environment.