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Field Marketing Manager

About Radar

Radar is location infrastructure for every product and service. Companies like Panera, T-Mobile, and DICK'S Sporting Goods use Radar's geofencing SDKs and maps APIs to power location-based experiences across hundreds of millions of devices worldwide.

Founded in 2016, Radar is headquartered in New York, NY. Radar has raised $85.5M from leading venture capital firms including Accel and Insight Partners.


About the role

Radar is looking for a Field Marketing Manager to own the execution and coordination of high-impact pipeline activities. You’ll partner with our Marketing, Sales, Business Development, and Customer Success teams to execute impactful events that drive qualified leads and pipeline. 

You’ll play a pivotal role in amplifying our in-person and digital event strategy while driving engagement, conversion, and pipeline. 

You will report to our VP of Growth. This is a NYC-based position located at our headquarters in Union Square. You'll be working from our New York office Monday-Thursday with the opportunity to WFH on Fridays.

For candidates based in the United States, the base salary range for this full-time position is between $130,000 - $150,000/year with an opportunity for performance bonuses and incentives.

In addition to cash compensation, Radar offers full-time employees a competitive equity plan with stock option grants. This is a meaningful ownership stake in the company that we provide to our employees as we build a category-defining company together.

Our salary ranges are determined by role, level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Your exact offer may vary based on market location, job-related skills, experience, and relevant education or training.


What you’ll do:

  • Lead the execution of high-impact field events, in-house/sponsored webinars, roundtables, and regional campaigns that are timely and within budget
  • Manage the full cycle event process with pre and post event deliverables, and sales enablement that converts leads to pipeline 
  • Work with internal stakeholders (sales, product, marketing, and leadership teams) to align event strategies with business priorities and goals
  • Collaborate with the marketing team to develop promotional strategies and content for events, including email campaigns, social media posts, landing pages, and paid advertising
  • Track, analyze, and report on event performance metrics, including attendance, engagement, ROI, and lead generation outcomes
  • Manage relationships with vendors, including negotiating contracts and optimizing our spend

You have:

  • 3-5 years of event management experience, preferably at a B2B SaaS company
  • A track record of managing events that generate high-quality pipeline
  • Exceptional organizational skills and attention to detail with the ability to prioritize and balance multiple projects in a fast-paced environment
  • Excellent verbal, written, and interpersonal skills, with the ability to articulate messaging effectively in demand generation promotions, and build strong, productive relationships with vendors, and cross-functionally
  • Flexibility, adaptability, and the passion to thrive in a fast-paced environment

You’ll be working with:

Benefits & Perks:

  • Competitive compensation package and equity plan
  • Medical, dental, and vision plans with 100% premiums covered for you
  • 401(k) plan with a generous employer match
  • Unlimited PTO vacation policy
  • Paid parental leave
  • Weekly catered breakfast and lunch at our NYC office
  • Free CitiBike membership (if based in tri-state area)
  • Discounted Gympass memberships

Benefits offering details will be provided if a candidate receives an offer. Benefits may also vary by location.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace. Radar does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity any other reason prohibited by law in the provision of employment opportunities and benefits.

Average salary estimate

$140000 / YEARLY (est.)
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$130000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Field Marketing Manager, Radar

At Radar, we’re redefining location infrastructure, and we're on the lookout for a talented Field Marketing Manager to join our dynamic team! As Radar associates with industry giants like Panera, T-Mobile, and DICK'S Sporting Goods, your role will be pivotal in creating impactful marketing strategies that resonate with potential clients. In this position, you'll collaborate closely with our Marketing, Sales, Business Development, and Customer Success teams to bring high-energy events to life, whether in-person or virtual. You will lead the charge in organizing webinars, roundtables, and regional campaigns that not only boost qualified leads but also make a significant impact on our pipeline. Reporting to our VP of Growth, you'll get to immerse yourself in a fast-paced environment where flexibility and organization are key. Your ability to track and analyze event performance metrics will help us refine our strategies moving forward, ensuring the engagement and lead generation outcomes we all aim for. In return, you’ll enjoy a competitive salary, an equity plan that offers an ownership stake in the company, and a vibrant workplace located in the heart of NYC. We believe in the importance of a work-life balance, which is why you’ll have the chance to work from home on Fridays. If you have a background in event management and are passionate about driving high-quality pipeline growth, we can't wait to see what you’ll bring to Radar!

Frequently Asked Questions (FAQs) for Field Marketing Manager Role at Radar
What are the main responsibilities of a Field Marketing Manager at Radar?

As a Field Marketing Manager at Radar, your primary responsibilities will include executing high-impact field events and managing the entire event process from planning through to execution. You’ll collaborate with internal teams to align event strategies with business goals, track performance metrics, and provide comprehensive reports on attendee engagement and ROI.

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What qualifications do I need to apply for the Field Marketing Manager position at Radar?

To qualify for the Field Marketing Manager role at Radar, you should possess 3-5 years of event management experience, preferably in a B2B SaaS environment. We’re looking for candidates with strong organizational skills, exceptional interpersonal communication abilities, and a track record of generating high-quality leads through successful events.

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How does the Field Marketing Manager role at Radar contribute to the company's overall marketing strategy?

The Field Marketing Manager at Radar is integral to our marketing strategy as you will work to amplify our event strategies and initiatives. By driving engagement and conversions through targeted events, you'll play a significant role in building relationships with potential clients and ultimately enhancing our pipeline.

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What is the salary range for the Field Marketing Manager position at Radar?

The salary range for the Field Marketing Manager position at Radar is competitive, with a base salary ranging from $130,000 to $150,000 annually, depending on experience and market location. Additionally, the role includes opportunities for performance bonuses and a comprehensive equity plan.

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What benefits can I expect as a Field Marketing Manager at Radar?

In addition to a competitive salary, Field Marketing Managers at Radar enjoy multiple benefits including unlimited PTO, medical, dental and vision coverage, a 401(k) plan with employer matching, and weekly catered meals. You’ll also get the flexibility to work from home on Fridays, enriching our commitment to a work-life balance.

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Common Interview Questions for Field Marketing Manager
Can you describe your experience managing B2B marketing events?

In answering this question, highlight specific events you’ve managed, focusing on the planning stages, execution, and outcomes. Discuss challenges you faced and how you overcame them, as well as any metrics that demonstrate the success of the events.

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What strategies have you employed to drive attendance and engagement at your events?

Share thorough examples of promotional strategies you've implemented, such as targeted email campaigns or social media engagement. Emphasize your understanding of attendee demographics and how you tailored content to meet their needs.

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How do you measure the success of a marketing event?

Discuss the specific KPIs you track such as attendance rates, engagement metrics, and ROI. Provide examples of how you’ve reported these metrics to stakeholders and used them to improve future events.

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Describe a situation where you had to manage multiple events simultaneously.

Provide insights on your organizational skills and prioritization strategies. Discuss how you kept track of timelines, budgets, and necessary resources while ensuring everything ran smoothly.

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How do you collaborate with other departments to ensure successful event execution?

Highlight your experience in cross-departmental collaboration, detailing how you involve sales, product, and other marketing teams in the planning process to align goals and messaging.

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What tools and software do you typically use for event management?

Mention specific event management tools you are familiar with, such as CRM platforms for managing leads, email marketing software, and other project management tools that help ensure events are executed efficiently.

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Can you give an example of a particularly successful event you've managed?

Discuss the planning, execution, and outcomes of an event you managed, highlighting how it met its objectives and any innovative approaches you took to engage attendees.

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How do you handle last-minute changes or emergencies during an event?

Emphasize your ability to remain calm under pressure and provide examples of how you've managed unexpected challenges in the past, ensuring minimal disruption to the event flow.

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What do you believe is the most important aspect of event marketing?

Discuss your insight into the audiences you’re targeting, the value of clear messaging, and how creating a memorable experience can cultivate strong relationships with potential clients.

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Why do you want to work as a Field Marketing Manager at Radar?

Share your passion for event marketing and your alignment with Radar's mission and culture. Highlight what excites you about the opportunity to contribute to a company that empowers businesses through innovative location technology.

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Radar | Product Engineer (Web), Lead iOS Engineer | New York, NY | ONSITE | FULL-TIME | https://radar.io/ Radar (https://radar.io) is the location context platform. We help companies build better products and make better decisions with location co...

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Full-time, hybrid
DATE POSTED
December 17, 2024

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