Enterprise Marketing - India

As an Enterprise Marketing professional at ElevenLabs, you will be steering our growth strategy in India, which includes translating successful marketing initiatives from our US and EU operations to engage the Indian audience. You will be responsible for creating marketing collateral, managing events and webinars, producing engaging thought leadership content, and liaising with the performance marketing team on retargeting and ABM strategies.

To qualify for the Enterprise Marketing position at ElevenLabs, candidates should possess a minimum of 8 years of experience in enterprise growth or marketing, with strong knowledge of the Indian market. Key skills include copywriting, analytical abilities to use tools like Google Sheets or SQL, and hands-on experience in product marketing.

ElevenLabs excels in remote work by prioritizing your talent over location. We maintain structured asynchronous workflows to maximize impact and minimize unnecessary meetings, fostering a collaborative environment even from a distance.

In the role of Enterprise Marketing at ElevenLabs, employees have access to continuous growth opportunities. You will collaborate with AI leaders, influence our marketing strategies, and have the chance to shape your career path in a rapidly evolving industry.

The company culture at ElevenLabs is rooted in innovation and autonomy. We value curiosity, embrace rapid experimentation, and strive for excellence. Employees are encouraged to take initiative, leverage their skills, and contribute to groundbreaking solutions in audio AI.

A successful strategy for entering the Indian market would include conducting thorough market research to understand consumer behavior, localizing marketing campaigns, leveraging digital marketing channels, and establishing partnerships with local entities to enhance credibility and reach.

Measuring the success of marketing campaigns involves analyzing key performance indicators (KPIs), including lead generation rates, engagement metrics, conversion rates, and revenue growth. Utilizing tools like Google Analytics can provide valuable insights into campaign effectiveness.

In my last role, I managed a campaign that successfully increased brand awareness by 30% in three months. I combined SEO strategies with targeted email marketing, creating engaging content that resonated with our audience's interests. The campaign's success was reflected in higher website traffic and sales.

Content development is crucial in my marketing strategy as it builds authority, educates the audience, and drives engagement. I focus on creating high-quality, relevant content that aligns with both audience needs and product messaging, ensuring consistency across all platforms.

I approach partnerships and sponsorships by identifying organizations that align with our brand values. Building genuine relationships, proposing mutually beneficial collaborations, and leveraging shared audiences can amplify reach and enhance market presence.

Data analytics are integral to my marketing decisions; I analyze conversion rates, customer feedback, and behavior data to identify trends. This information guides strategy adjustments to optimize performance and achieve marketing goals effectively.

In previous roles, I have led performance marketing initiatives focusing on paid advertising across platforms like Google Ads and social media. I have optimized campaigns through A/B testing, audience segmentation, and ongoing performance analysis to ensure maximum ROI.

Crafting an effective growth marketing strategy for ElevenLabs would involve understanding our audience deeply, defining clear objectives, developing a multichannel approach that incorporates content marketing, performance marketing, and partnership outreach, and regularly analyzing and iterating based on performance data.

Key trends likely to shape enterprise marketing include increased personalization through AI-driven insights, data privacy concerns, the growing importance of user-generated content, and the rise of video marketing as a primary communication tool.

I stay current with marketing trends and technologies by regularly reading industry blogs, attending webinars and conferences, subscribing to relevant newsletters, and engaging with professional networks. Continuous learning is essential to remain competitive in the marketing landscape.