Job details

Lifecycle Acquisition Lead

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

Lifecycle Marketing guides potential and existing customers through key stages on Vanta—acquisition, customer engagement, and customer expansion—by delivering the right message to the right audience at the right time.

This role will be accountable for driving the acquisition of new customers by developing, executing, and optimizing email marketing tactics like nurtures, newsletters, and campaigns with the ultimate goal of nurturing pipeline and improving the progression of leads and prospects through the acquisition funnel.

What you’ll do as an Lifecycle Acquisition Lead at Vanta:

Own the lead and prospect nurture strategy through email channel to progress pipeline through key stages of the acquisition funnel globally.
Develop coverage and optimization of email touchpoints to develop intent to buy holistically for both marketing and sales to ensure consistency in messaging
Collaborate with marketing operations, product marketing, and brand studio to test and learn into copy and content that effectively engages and drives outcomes
Drive understanding and alignment of Lifecycle Marketing acquisition program efforts with internal and external stakeholders through reporting and readouts

How to be successful in this role:

Established track record in B2B lifecycle acquisition efforts
Expert in end-to-end email campaign development, execution, and measurement for learnings and impact
Deep experience in reviewing and reporting on data, identifying actionable insights, and applying that into strategy
Success in fostering collaboration and creating alignment with cross-functional teams
Experience with marketing automation systems like Hubspot/Marketo, SFDC, and project management tools like Asana
Strong communication skills and confidence in presenting results to an executive team.

What you can expect as a Vantan:

Industry-competitive compensation
100% covered medical, dental, and vision benefits with dependents coverage
16 weeks fully-paid parental Leave for all new parents
Health & wellness and remote workplace stipends
Family planning benefits through Carrot Fertility
401(k) matching
Flexible work hours and location
Open PTO policy
11 paid holidays in the US
Offices in SF, NYC, Dublin, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below. The salary or OTE range for this position is $000,000 - $000,000. This role may also be eligible for commissions/bonus, equity, medical benefits, 401(k) plan, and other company perk programs.

#LI-remote

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.

Vanta Glassdoor Company Review

4.3

Vanta DE&I Review

No rating

CEO of Vanta

Christina Cacioppo

Approve of CEO

What You Should Know About Lifecycle Acquisition Lead, Vanta

As the Lifecycle Acquisition Lead at Vanta, you'll be stepping into a pivotal role in our mission to secure the internet and protect consumer data. At Vanta, we’re proud of our kind and talented team, where individuals thrive regardless of their previous security experience. Your journey begins with guiding potential and existing customers through essential phases of engagement by executing innovative email marketing tactics. You'll own the nurture strategy through emails, driving prospects down the funnel while developing compelling touchpoints that resonate with our audience. Collaboration is key here; working closely with marketing operations, product marketing, and our brand studio, you’ll innovate and refine messaging that captivates. Your success will hinge on your ability to analyze data critically, drawing actionable insights from each campaign to enhance our overall strategy. With a strong background in B2B lifecycle acquisition, you'll engage with cross-functional teams while confidently presenting results to executives. Vanta not only offers competitive compensation but also unprecedented benefits, including fully-covered medical, dental, and vision insurance, flexible work hours, and a strong commitment to diversity. If you're eager to make an impact in a forward-thinking environment, we’d love to have you join us at Vanta, where security and innovation go hand in hand!

Frequently Asked Questions (FAQs) for Lifecycle Acquisition Lead Role at Vanta

What are the key responsibilities of the Lifecycle Acquisition Lead at Vanta?

As a Lifecycle Acquisition Lead at Vanta, you will be responsible for driving the acquisition of new customers through strategic email marketing initiatives. This involves owning the lead nurturing strategy across the email channel, developing engaging email content, analyzing campaign performance, and collaborating with cross-functional teams to ensure that messaging is consistent and resonates with your audience. Your role will play a critical part in guiding prospects and leads through their journey, ensuring the success of our customer acquisition efforts.