Sports & TV Copywriter

As a Sports & TV Copywriter at Entain, your key responsibilities include creating engaging SEO-driven content across various sports such as boxing, MMA, golf, and horse racing. You'll be collaborating with SEO teams to optimize promotional strategies, monitoring content performance, and updating existing articles to keep them current and engaging. Your role is crucial in ensuring our messaging resonates with our audience and drives engagement.

To qualify for the Sports & TV Copywriter role at Entain, you should have at least 1 year of experience in sports content creation, preferably within the betting industry. A strong multi-sport knowledge, especially in golf, boxing, horse racing, and MMA, is essential. You should also have proven writing skills, analytical abilities to interpret data and make informed decisions, and excellent communication skills for effective collaboration.

At Entain, career development is a top priority. As a Sports & TV Copywriter, you will have access to 'Entain & Enhance' days, which are two paid days off focused on your professional or personal development. Additionally, we offer a paid subscription to LinkedIn Learning, allowing you to acquire new skills and advance your career while contributing to a collaborative and inclusive work environment.

In the role of Sports & TV Copywriter at Entain, you will be responsible for writing SEO-driven articles and promotional content that cover a wide range of topics, from exciting sports events to relevant news in reality TV and politics based on audience interest. Your creativity and industry knowledge will play a vital role in engaging our users and driving content success.

Entain offers a hybrid working model for the Sports & TV Copywriter role, allowing you to enjoy the balance between working from the office and remotely. Our office fosters a collaborative atmosphere, while our culture emphasizes inclusivity, support, and recognition, creating a vibrant environment where everyone is celebrated for their unique contributions.

When writing SEO-driven content for sports, I start with thorough keyword research to understand what fans are searching for. I then create engaging headlines and subheadings, ensuring that the content addresses the audience's interests and is optimized for search engines. It’s crucial to keep content informative, accurate, and tailored to current events within the sports world.

In my previous roles, I've created content for various sports, focusing on what each contributes to its audience. Understanding the nuances and specific terminologies within sports like boxing, MMA, and horse racing is essential, and I make sure to tailor my writing to reflect that familiarity, which helps engage readers effectively.

To keep my writing engaging, I focus on storytelling. I include anecdotes, highlight significant events, and connect emotionally with the audience. I also incorporate interactive elements when possible, such as polls or questions, to invite reader participation and enhance overall engagement.

I start by subscribing to reputable sports news sources and following key influencers on social media to stay updated. I also visit official sports websites and utilize platforms that provide statistics and insights. This multi-faceted approach ensures I have the most accurate and comprehensive information for my content.

I often use tools like Google Analytics for monitoring performance and SEMrush for keyword research. Additionally, I utilize Yoast SEO for checking on-page SEO factors as I write, to ensure that content is optimized before publication.

To manage tight deadlines, I prioritize tasks based on urgency and complexity. I break down the content creation process into smaller chunks, allowing me to focus on quality without sacrificing speed. Utilizing templates for regular features helps streamline my process.

Certainly! I once created a comprehensive guide on the history of boxing that not only performed exceptionally well in terms of SEO but also received positive feedback from fans for its engaging storytelling. I included visuals and highlighted key matches, which made it both informative and enjoyable to read.

Collaboration with SEO teams is vital. They help ensure that I'm aligned with promotional strategies and that my content is optimized for search engines. Regular communication allows me to adapt my writing to meet both user needs and business goals effectively.

Compelling sports content combines accurate information with a narrative that resonates with the audience. It should evoke emotions, whether it's excitement or nostalgia, while also providing insights that engage readers more deeply, making them feel connected to the sport.

I dedicate time daily to read news articles, follow sports social media accounts, and engage in discussions on forums. Attending live events and watching games not only keeps me informed but allows me to capture the atmosphere and insights directly for my writing.