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Senior Paid Search Manager

We value inclusivity and diversity at Envato. Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on experience and passion, so if you’re keen to apply and need reasonable adjustments please let us know. We also encourage you to let us know the pronouns you use at any point during the recruitment process.


About Envato

 

We exist to empower creatives to thrive independently and as a community. We work to be the must-have, most used, intelligent and essential creative companion where we empower creatives to create freely and confidently, and accelerate their everyday creative process however and wherever they work.  


We proudly support the lives of creative pros all over the world, from web developers and graphic designers, to marketers, videographers, photographers and more. We’ve built a community where anyone can get their creative projects done, and where creators bring their ideas to life and in the process, earn a living doing what they love. Our mission is to be the singular destination for creative assets. It doesn’t get much better than that! 


We are a global and rapidly scaling business. Blending purpose and profit, we're a passionate B Corp, committed to making a positive impact on the communities we engage in. You can read more about our purpose, mission and values on our website.


We’re leaders in flexibility and have embraced ways of working to encourage this for a long time. Where we can, let’s make work, work for you! Our roles can be based ANYWHERE in Australia or New Zealand, and while we all mostly work from home we’re proud of how we keep our global team connected.


The Role


We're searching for a passionate and results-oriented Senior Paid Search Manager to play a pivotal role in Envato’s global growth. You will lead the charge in driving customer acquisition and brand visibility by optimising complex paid search campaigns. Through collaboration with cross-functional teams, and by staying ahead of industry trends and technologies, you will deliver innovative solutions that maximise ROI and elevate our brand.


What you'll be doing
  • Develop and implement global paid search strategies aligned with marketing goals.
  • Conduct research to identify high-performing opportunities for ad campaigns.
  • Create compelling ad copy and landing pages to boost conversions.
  • Manage and optimize campaigns across platforms like Google Ads and Microsoft Advertising.
  • Implement bid strategies, budget plans, and targeting to maximize ROI.
  • Analyze performance metrics (e.g., clicks, CPA) to refine campaigns.
  • Test and optimize ad copy, landing pages, and bidding strategies for better results.
  • Collaborate with teams across media, creative, and analytics for smooth campaign execution.
  • Work with SEO teams to align paid search with broader search strategies.
  • Stay updated on new trends and technologies in paid search advertising.


About you
  • Bachelor’s degree in a relevant field (e.g., Computer Science, Marketing, Business).
  • 5+ years of experience running impactful search acquisition campaigns.
  • Strong expertise in Google Ads, Microsoft Advertising, and related platforms.
  • Skilled in using tools like Google Analytics and Google Data Studio for data analysis.
  • Proven ability to manage large budgets and provide strategic, data-driven insights.
  • Experienced in A/B testing and campaign optimization techniques.
  • Excellent at prioritizing tasks across multiple projects while collaborating with cross-functional teams.
  • Strong communication skills with experience advising senior leaders on strategy and budgets.


Some of the great things we offer


We are a remote business with full flexibility for you to manage work and life as you need - outcomes are what’s important to us.

We provide MacBook Pros or HP’s for you to do your best work, as well as all your initial and ongoing tech setup to suit your individual needs.

It’s important you love your home office so we will provide a contribution towards your set up and a monthly allowance to support work from home costs. 

Want to expand your family? We will support you! We offer 20 weeks paid primary carer leave (with super paid on top for the first 12 months); and 6 weeks paid secondary carers leave. 

Connection is so important in a remote business. That’s why we provide you with an annual allowance to meet up with colleagues and share some food and a laugh. 

Continuous improvement is encouraged and we provide an annual budget for you to put towards your learning. 

We know our product is awesome so we will provide you with a free Envato Elements subscription for your side gigs and/or personal use.

Your wellbeing is paramount and we provide access to a holistic assistance program that provides support in many areas of life and health.

 

Our culture


We are B Corp certified & believe in succeeding sustainably as one global team. 

We are leaders in flexible working and really walk the talk - our work from anywhere benefit allows you to work and travel for up to 3 months in another country. We have also removed standard hours from contracts  to empower our people to work in a way that makes sense to them.

We support working parents through a range of initiatives, including being a proud partner with Grace Papers.

As part of our values and vision, Envato contributes 2% of profits to charities in each of the three main countries we operate in.


By submitting your application you are agreeing to our Privacy Policy. If you would like to understand how we handle personal information before submitting your application, please read through our Privacy Policy.


Envato is proud to be a 2024 Circle Back Initiative Employer and we commit to respond to every applicant.


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What You Should Know About Senior Paid Search Manager, Envato

At Envato, we are on the lookout for a Senior Paid Search Manager to join our dynamic team in Australia and New Zealand. If you’re passionate about driving growth and enhancing brand visibility through innovative paid search strategies, this role is perfect for you. As a vital contributor to our mission of empowering creatives globally, you will lead the optimization of complex paid search campaigns that resonate with our diverse audience of web developers, graphic designers, videographers, and more. In this position, you will collaborate with cross-functional teams to identify high-performing opportunities, create compelling ad copy, and utilize platforms like Google Ads and Microsoft Advertising to maximize return on investment. Your analytical skills will shine as you refine campaigns based on performance metrics and trends. With over 5 years of experience in impactful search acquisition campaigns, you will thrive in our flexible and remote-work environment, ensuring that your well-being and work-life balance are prioritized. At Envato, we celebrate inclusivity, support continuous learning, and offer fantastic benefits, such as contributions to your home office setup and generous parental leave. If you’re ready to make a significant impact and grow with us, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Paid Search Manager Role at Envato
What are the main responsibilities of the Senior Paid Search Manager at Envato?

The Senior Paid Search Manager at Envato is fundamental in developing and implementing global paid search strategies. You will conduct thorough research to identify effective ad campaign opportunities and manage campaigns across various platforms, including Google Ads and Microsoft Advertising. This role also involves creating compelling ad copy, analyzing performance metrics, and collaborating with cross-functional teams to optimize campaigns and ensure they align with the overall marketing goals.

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What qualifications are required for the Senior Paid Search Manager position at Envato?

To qualify for the Senior Paid Search Manager role at Envato, candidates should hold a Bachelor’s degree in a relevant field such as Computer Science, Marketing, or Business. A minimum of 5 years of experience in running impactful search acquisition campaigns is necessary, along with strong expertise in Google Ads and Microsoft Advertising. Additionally, proficiency in analytics tools like Google Analytics and Data Studio is required, as well as a proven ability to manage large budgets and provide strategic insights.

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How does the Senior Paid Search Manager at Envato contribute to the company's values of inclusivity and diversity?

As a Senior Paid Search Manager at Envato, you play a crucial role in promoting the company's values of inclusivity and diversity by ensuring that your campaigns resonate with a wide array of audiences. By leveraging your skills in data analysis and ad optimization, you can highlight diverse creative voices and help empower all creators across various backgrounds. Environmentally, you will also engage in practices that are aligned with Envato's commitment to making a positive impact in the communities we serve.

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What growth opportunities does Envato offer for the Senior Paid Search Manager?

Envato is committed to the continuous development of its employees, particularly the Senior Paid Search Manager. You will have access to an annual budget for learning and development, allowing you to attend relevant training, workshops, and conferences. Moreover, the flexible work environment encourages you to explore innovative strategies in your role, fostering personal and professional growth within the company.

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What kind of work-life balance can a Senior Paid Search Manager expect at Envato?

At Envato, work-life balance is paramount. The company offers a fully remote setup, allowing the Senior Paid Search Manager to manage their work schedule and personal life flexibly. With policies that promote flexible working hours and support for remote work expenses, you can work in a way that best suits your lifestyle while ensuring that outcomes are prioritized over hours worked.

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Common Interview Questions for Senior Paid Search Manager
Can you describe your experience with paid search campaigns?

When discussing your experience with paid search campaigns, be specific about your achievements. Highlight specific platforms you've used, the size of the budgets managed, and any metrics that showcase your success in improving ROI. Make sure to connect your experience back to how it's relevant to Envato's mission and values.

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How do you approach developing a paid search strategy?

Explain your process for developing a paid search strategy, starting with research on target audiences and identifying key performance indicators. Discuss how you would align these strategies with the broader marketing goals at Envato, and touch on your approach for optimizing campaigns continually.

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What tools do you use for campaign analysis?

Share the tools you use for campaign analysis such as Google Analytics, Google Ads, or any data visualization tools like Google Data Studio. Give examples of how you have used these tools to derive insights and drive actionable changes to campaigns, emphasizing how this could benefit the role at Envato.

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How do you stay ahead of trends in paid search advertising?

Discuss your methods for keeping up with the latest trends in paid search advertising, such as following industry blogs, attending webinars, or participating in relevant professional communities. Also, mention how you would implement new strategies or technologies at Envato to enhance campaign performance.

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Can you give an example of a successful campaign you led?

Provide a detailed example of a campaign you led, outlining the objectives, strategies used, and results achieved. Use specific metrics to quantify your success, tying it back to how such experiences could translate to successes at Envato.

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How do you handle underperforming campaigns?

Describe a systematic approach to diagnosing and addressing underperforming campaigns, which includes analyzing performance data, identifying potential issues with ad copy or targeting, and implementing changes. Reinforce your adaptability and willingness to test new strategies, which is crucial for Envato’s innovative environment.

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How do you prioritize tasks across multiple projects?

Share your secret sauce for time management and prioritization. Mention using tools or methodologies, like the Eisenhower Matrix, to ensure that you’re focusing on high-impact tasks, especially when juggling multiple campaigns, which will be beneficial in managing tasks effectively at Envato.

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What is your experience with A/B testing in paid search campaigns?

Discuss your philosophy and experience with A/B testing, emphasizing its importance for optimizing ad performance. Provide specific examples of tests you've conducted and the outcomes, showcasing how this experience aligns with the responsibilities of the Senior Paid Search Manager at Envato.

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How would you work with cross-functional teams at Envato?

Explain your collaborative approach when working with cross-functional teams - whether with creative, analytics, or SEO. Share how good communication and teamwork can lead to successful campaign execution and alignment with broader marketing strategies at Envato.

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Why do you want to work for Envato?

When asked why you want to work for Envato, tie your skills and values to the company’s mission and commitment to inclusivity and sustainability. Share personal anecdotes that highlight your passion for supporting creatives and how this aligns with Envato's vision, showing commitment to being part of their community.

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Designers, developers and creatives from all over the globe are responsible for the work you see across Envato’s ecosystem. Our core mission is to help our community earn a living online doing work they are passionate about. While Envato is proudl...

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Full-time, remote
DATE POSTED
December 24, 2024

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