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MongoDB’s mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available in more than 115 regions across AWS, Google Cloud, and Microsoft Azure. Atlas allows customers to build anywhere—on the edge, on premises, or across cloud providers. With offices worldwide and over 175,000 developers joining MongoDB every month, it’s no wonder that leading organizations, like Samsung and Toyota, trust MongoDB to build next-generation, AI-powered applications.The Vice President of Corporate Marketing is a strategic and visionary leader responsible for driving all aspects of internal and external communications, social media, customer reference marketing, events, brand management, and design. The successful candidate will be instrumental in shaping and amplifying MongoDB’s brand narrative, ensuring cohesive and compelling messaging across all channels, and creating customer experiences that drive engagement and loyalty. This role is critical to driving our next phase of hypergrowth, requiring a leader with a deep understanding of corporate marketing at scale, exceptional communication skills, and the ability to inspire and lead a high-performing team.This role can be based out of our Atlanta, Austin, Boston, Chicago, New York, San Francisco, or Washington D.C. offices.Key Responsibilities• Strategic Vision & Leadership: Develop and execute a comprehensive corporate marketing strategy that aligns with MongoDB’s growth goals, particularly in becoming the leading database for AI-powered applications• Brand Positioning & Visual Design: Elevate and refine MongoDB’s brand identity, ensuring that visual design across all marketing materials, digital platforms, and events is consistent, compelling, and reflective of the company’s innovation and leadership in the market• Thought Leadership: Work closely with the executive team to develop and communicate visionary insights on the future of data, AI, and technology that resonate with industry stakeholders, customers, and the broader market• Influencer Marketing: Develop and implement a strategic influencer marketing program that leverages key industry influencers, creators, podcasters, and advocates to amplify MongoDB’s message, drive brand credibility, and expand reach within target markets• Strategic Communications: Lead a unified approach to communications, spanning PR, AR, internal communications, crisis communications, and executive communications, to ensure consistent, coherent, and compelling messaging across all touchpoints• Social Media Strategy: Develop and execute an innovative social media strategy that amplifies MongoDB’s brand presence, engages with key audiences, and drives growth across all social platforms globally; Ensure that social media efforts are aligned with broader marketing objectives and effectively leverage trends and analytics• Customer Reference Marketing: Develop and execute strategies to amplify customer success stories, leveraging MongoDB’s broad platform to drive advocacy and customer engagement• Events & Keynotes: Lead the strategy for key events, ensuring MongoDB’s presence is impactful and aligned with broader business objectives. Oversee the development of compelling keynotes for the executive team• Team Leadership: Manage and mentor a high-performing global team, fostering a culture of excellence, collaboration, and innovation. Developing the team to scale and meet the demands of a rapidly growing company• Market Insights: Stay ahead of industry trends and competitive landscape to ensure MongoDB’s marketing strategies are cutting-edge and effective in driving awareness around our market differentiationWe're Excited About You Because:• Proven Experience: 15+ years of experience in corporate marketing with a focus on technology, preferably within cloud, database, or AI sectors. Experience scaling marketing operations in companies with revenue exceeding $5B is essential• Leadership: Demonstrated success in leading and inspiring large, diverse marketing teams. Proven ability to work cross-functionally and influence at all levels of an organization• Strategic Vision: Strong strategic thinking with a track record of building and executing marketing strategies that drive business growth and market leadership• Communication: Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives for different audiences• Cultural Fit: Alignment with MongoDB’s culture of growth and its leadership principles, including a commitment to innovation, customer focus, and teamworkTo drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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What You Should Know About Vice President, Corporate Marketing, MongoDB

Join MongoDB as the Vice President of Corporate Marketing in Washington, DC, where you'll play a pivotal role in not only shaping our brand’s voice but also in driving engagement and loyalty through innovative marketing strategies. As a leader in corporate marketing, you will be responsible for developing a comprehensive marketing strategy that aligns with MongoDB's industry-leading mission, particularly as we push the boundaries towards AI-driven applications. Your role will involve collaborating closely with the executive team and using your expertise to communicate visionary insights around data and technology effectively. You'll lead a talented global team, and through your guidance, foster a culture of excellence, encouraging innovation in how we engage with our customers across various platforms. You'll refine our brand’s identity to ensure our messaging reflects our leadership in the tech space. This includes overseeing impactful social media strategies, customer advocacy initiatives, and crafting compelling keynotes for president-level events. If you're excited by the prospect of being at the forefront of technology marketing and making an impact on a company known for transforming industries, MongoDB is the place for you. We celebrate diversity and are committed to creating an inclusive environment for all employees, ensuring that everyone has the opportunity to thrive.

Frequently Asked Questions (FAQs) for Vice President, Corporate Marketing Role at MongoDB
What are the primary responsibilities of the Vice President, Corporate Marketing at MongoDB?

The Vice President, Corporate Marketing at MongoDB is tasked with developing and executing a comprehensive marketing strategy that aligns with the company's growth goals, focusing especially on enhancing brand positioning, strategic communications, influencer marketing, and social media engagement across all platforms.

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What qualifications are necessary for the Vice President, Corporate Marketing position at MongoDB?

Candidates for the Vice President, Corporate Marketing role at MongoDB should have at least 15 years of corporate marketing experience, preferably within the technology sector, along with proven leadership skills and experience scaling marketing operations in companies with revenues exceeding $5 billion.

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How does MongoDB support its employees in the Vice President, Corporate Marketing role?

MongoDB fosters a supportive workplace culture, providing various employee benefits including affinity groups, fertility assistance, and generous parental leave. This commitment underscores our intention to promote the personal growth and business impact of all employees.

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What is MongoDB's approach to marketing communications in the Vice President, Corporate Marketing role?

In this role, candidates will lead unified communications that span public relations, analyst relations, internal communications, and crisis management, ensuring that messaging is consistent, compelling, and coherent across all customer touchpoints.

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What unique opportunities does the Vice President, Corporate Marketing position offer at MongoDB?

This position presents the unique opportunity to influence MongoDB's brand narrative and marketing strategies during a phase of hypergrowth, impacting industry standards while working closely with a talented and diverse marketing team.

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Common Interview Questions for Vice President, Corporate Marketing
What strategies would you implement for brand positioning as the Vice President, Corporate Marketing at MongoDB?

In answering this question, it's good to emphasize a blend of customer insights and data analytics, showcasing how you'd enhance brand visibility while ensuring alignment with MongoDB’s vision of innovation and leadership in AI and data technology.

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Can you provide an example of integrated marketing communications you've developed in previous roles?

When approaching this question, discuss a specific campaign where you managed messaging across various channels to build a cohesive narrative. Highlight the results achieved and the tactics you used to ensure alignment across teams.

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How do you measure the success of marketing campaigns in a tech-driven environment like MongoDB?

Candidates should share their approach to defining KPIs specific to each campaign—like conversion rates, engagement levels, and brand awareness metrics—showing an understanding of both quantitative and qualitative evaluation methods.

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What role do you believe social media plays in corporate marketing strategies?

In your response, discuss how social media can enhance brand awareness, customer engagement, and lead generation, citing examples of successful campaigns you’ve implemented that utilized social platforms to strengthen brand positioning.

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How would you lead and develop your team to adapt to rapidly changing market conditions?

Focus on your leadership style and commitment to fostering a collaborative culture that prioritizes continuous learning, encouraging team members to embrace agility and innovation in their roles to respond effectively to market changes.

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Describe your experience with crisis communications in a previous corporate marketing role.

Share a specific example where you had to manage a crisis, explaining your approach to communication, the strategies employed to maintain brand integrity, and how you measured the effectiveness of your response.

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What is your process for creating compelling keynote presentations for executive teams?

Describe your preparation methodology, including how you gather insights, align the content with the audience's needs, and use visual storytelling to engage effectively, making sure to highlight the importance of practicing delivery.

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How would you work cross-functionally with other departments to align marketing initiatives?

Discuss your collaborative approach to working with sales, product, and customer success teams, emphasizing the importance of communication, shared goals, and leveraging insights to drive cohesive marketing strategies.

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What do you believe are the key trends influencing corporate marketing today?

Reflect on current trends such as the rise of AI in marketing, the importance of personalization, and the impact of digital transformation on consumer behavior, illustrating how those trends can shape MongoDB's marketing strategies.

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Why are you interested in the Vice President, Corporate Marketing position at MongoDB?

This is your chance to share your passion for technology and innovation, connect your experience with MongoDB’s mission, and express how you envision contributing to and leading the company's marketing efforts in an exciting growth phase.

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MongoDB empowers innovators to create, transform, and disrupt industries by unleashing the power of software and data.

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Full-time, on-site
DATE POSTED
December 12, 2024

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