Senior Marketing Manager, Executive Events and ABM
Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.
Your impact
Handshake is hiring a Sr. Marketing Manager, Executive Programs and ABM, reporting to the Sr. Director of Revenue Marketing. In this role you will develop and lead our program strategy focusing on executives and target accounts within our enterprise and customer sales segments. You’ll build playbooks that create memorable, engaging experiences and programming that lead to new business revenue and expansion opportunities at the world’s largest employers – like Amazon, Disney, Nike, Procter & Gamble, the US Intelligence Agency, and more.
You will have a keen sense of the engagement channels and tactics that will resonate for 1:1 and 1:few ABM programs and our executive audiences. You will think with both a short-term mindset to ensure high standards for upcoming execution while also setting the vision for and designing the right long-term strategy. The ideal candidate will be a collaborative, results driven leader who can balance big-picture planning with tactical program management and has experience with field marketing, customer marketing, and integrated campaigns.
Your role
- In partnership with our Sales and customer-facing teams, develop and execute executive field marketing and 1:1 and 1:few ABM programs within our enterprise segment that drive target account engagement and contribute to quarterly and annual pipeline goals.
- Own building a hosted and third party event roadmap to drive awareness, engagement and conversion with executives across our target accounts
- Project manage content development for executive events, including agenda development, speaker recruitment, and program management.
- Work with customer marketing to identify executive champions/spokespeople and feature them in our events, thought leadership and ABM plays.
- Work with Marketing Operations to deploy ABM technology such as 6Sense, website personalization, Salesforce, Marketo and Outreach to create cohesive, integrated ABM campaigns and analyze their performance.
- Monitor and report on campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics
Your experience
- 7+ years of demonstrated success managing field marketing and AMB programs, of which 3+ years experience producing executive events and ABM strategies in a high-growth startup or scaled software company.
- Demonstrated experience partnering with a fast-paced Sales team in a highly cross functional organization
- Proven track record of driving from idea to desired outcome
- Ability to leverage strategic vision to inform priorities and manage multiple projects simultaneously with strong attention to detail.
- Experience presenting strategies and content to senior leadership with proven ability to influence.
- Strong presentation and written communication skills.
- Experience with Salesforce, Marketo, gifting platforms and ABM platforms like 6Sense or DemandBase.
For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.
About us
Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce—from Fortune 500 to federal agencies, school districts to startups, healthcare systems to small businesses. Handshake is built for where you’re going, not where you’ve been.
When it comes to our workforce strategy, we’ve thought deeply about how work-life should look at Handshake. With our hybrid-work model, employees benefit from collaboration and shared team experiences three days per week in our vibrant offices, and enjoy the flexibility of remote work two days per week. Handshake is headquartered in San Francisco, with offices in New York, London, and Berlin.
What we offer
At Handshake, we'll give you the tools to feel healthy, happy and secure.
Benefits below apply to employees in full-time positions.
- 💰 Equity and ownership in a fast-growing company.
- 🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
- 💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
- 💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
- 📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
- 💰 Financial coaching through Origin to help you through your financial journey.
- 🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work.
- 🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
- 🥗 Free lunch provided twice a week across all offices.
- 🤝 Referral bonus to reward you when you bring great talent to Handshake.
(US-specific benefits, in addition to the first section)
- 🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
- 🍼 Family support: We partner with Milk Stork to provide comprehensive 100% employer-sponsored lactation support to traveling parents and guardians. Parental leave coaching and support provided by Parentaly.
(UK-specific benefits, in addition to the first section)
- 🏦 Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
- 🏝 Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
- 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
- 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.
(Germany-specific benefits, in addition to the first section)
- 🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
- 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
- 🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
- 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.
Looking for more? Explore our mission, values and comprehensive US benefits at joinhandshake.com/careers.
Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at people-hr@joinhandshake.com.
Hello there! At Handshake, we believe that everyone has something unique to bring to the table. We’re excited to invite applications for the role of Senior Marketing Manager, Executive Programs and ABM, based in the vibrant city of San Francisco, CA, with a hybrid work setup. This is not just about marketing; it's about creating powerful experiences for executives at some of the most iconic companies like Amazon and Disney. As the Senior Marketing Manager, you will dive deep into developing strategies that resonate with high-profile clients while collaborating closely with our sales teams to drive engagement and revenue. Your playbooks will set the stage for memorable events that generate leads and foster relationships. You'll also take the helm in project management, content development, and deploying cutting-edge ABM technologies to ensure our campaigns hit the mark. With at least 7 years of experience in the field and a knack for managing multiple projects with precision, you’re the kind of person who turns ideas into reality. Join us as we shape the future of career platforms for Gen Z and beyond!
By
Handshake
Our mission at Handshake is to give all students the chance to build the career they want, no matter where they’re from or what school they attend.
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