Director, Marketing Services & Technology

Seattle, WA

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ExtraHop is on a mission to protect and propagate trust by revealing the cybertruth: the truth about the attackers already inside an organization’s network, the truth about what they’re doing, and how to stop them at top speed. We partner with every customer, every day, to reveal it. Are you ready to join us?

Director of Marketing Services & Technology

Are you passionate about driving marketing efficiency and effectiveness to accelerate pipeline growth? Do you excel in managing marketing automation platforms and optimizing marketing processes? If so, we have an exciting opportunity for you! ExtraHop is seeking a talented marketing technology leader to oversee the day-to-day management of marketing services to ensure the seamless execution of marketing campaigns. We want to hear from you if you're ready to make a significant impact and drive meaningful results! Join us on this exciting journey as we strive for excellence and innovation in everything we do.

Key Responsibilities

• Strategic Planning and Leadership
• Develop and execute the strategy for global marketing services aligned with our overall corporate OKRs
• Run the global marketing services team, including defining operating models, ways of working, and approaches to collaboration
• Communicate effectively with stakeholders to ensure a clear understanding and execution of marketing strategies
• Stay updated on industry trends, best practices, and emerging technologies in marketing operations
• Marketing Technology Platform
• Evaluate and recommend improvements to evolve the marketing technology stack to enhance campaign effectiveness and accelerate demand generation
• Partner with IT to evaluate, select, implement, and adopt marketing technology platforms and tools to enhance marketing capabilities and drive outcomes
• Oversee the day-to-day campaign and email operations of the Eloqua marketing automation platform
• Troubleshoot and resolve any issues related to Eloqua and related technologies to ensure smooth operations
• Process Optimization
• Develop best practices for campaign, data, email, list, and form management, including campaign setup, email marketing, nurture strategies, lead scoring, subscription/preference center, and form handling 
• Streamline campaign, data, and lead management workflows and processes to increase marketing efficiency and productivity
• Utilize Eloqua analytics to track and analyze marketing email and form conversion performance metrics, providing actionable insights to improve campaign effectiveness and ROI
• Data Strategy Development
• Collaborate with IT to maintain the marketing database, build effective segmentation, and ensure data accuracy, cleanliness, and compliance to improve coverage and engagement in ExtraHop’s ICP
• Develop and enforce data governance standards and best practices
• Collaborate with IT and other departments to ensure seamless data integration between systems
• Utilize data analytics to provide actionable insights and recommendations to the marketing team
• Continuous Improvement 
• Identify opportunities for process improvements and implement innovative solutions to enhance marketing efficiency and effectiveness
• Provide training and support to marketing team members on the use of marketing technologies and best practices
• Team Leadership and People Management  
• Manage and lead the marketing services team responsible for campaign creation, email, webinar, list management, landing page development, and key marketing technology initiatives.
• Define team goals and KPIs, ensuring alignment with overall organizational objectives

Required Skills & Experience

• 10+ years in marketing operations or related roles, with proven leadership, ideally for a complex B2B technology provider
• Bachelor's degree required; MBA or equivalent executive leadership training preferred
• Extensive knowledge of marketing technology platforms and tools (Salesforce, Eloqua, Full Circle, LeanData, Integrate)
• Proven ability to balance global scale with local relevance in marketing capabilities and operations, drive marketing transformation, and enhance operational efficiency
• Demonstrated leadership in managing service-oriented, adaptable teams focused on continuous improvement and data-driven decisions aligned to outcomes and OKRs
• Expertise in managing multiple projects and priorities and collaborating across functions and teams
• Effective communicator, skilled in presenting insights and related high-priority topics to executives and peers. Comfortable with public speaking and facilitating large group sessions. Clear and crisp communicator with the ability to effectively convey complex concepts.
• Strong ability to work with internal and external stakeholders across business and technical teams 
• A high degree of personal integrity
• Expertise in marketing automation platforms (i.e., Oracle Eloqua, HubSpot, Salesforce Marketing Cloud, or Marketo)
• Marketing automation or operations training, or certifications are preferred
• Proficient in HTML, CSS, with a strong understanding of data governance and lead management processes
• Experience in leading global teams and managing vendors and technology 

ABOUT EXTRAHOP 

ExtraHop is the cybersecurity partner enterprises trust to reveal the unknown and unmask the attack. We’re on a mission to protect and propagate trust by revealing the cybertruth, and we partner with every customer, every day, to uncover it. Our Reveal(x) 360 platform is the only network detection and response solution delivering the 360-degree visibility needed to see everything on the network. When organizations have full network transparency with ExtraHop, they can see more, know more, and stop more cyberattacks.

ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team. We’ve been recognized as a “Customer’s Choice” by Gartner Peer Insights™ Voice of the Customer, and as a Leader in the Forrester Wave®: Network Analysis and Visibility, Q2 2023. ExtraHop has won AI Breakthrough Awards four times (2018-2020, 2023) and our Channel Partner program has received a 5-star rating from CRN for our 2023 Partner Program Guide. Our flagship product, Reveal(x), has received numerous accolades, including a 2022 Edison Award for Cybersecurity. 

Benefits/perks listed below may vary depending on the nature of your employment with ExtraHop and the country where you work.

• Health, dental, and vision benefits
• Honor System PTO and 9 Holidays (US only) + 3 Days of Paid Volunteer Time 
• Non-Commissioned positions are eligible to participate in annual discretionary bonus plan
• FSA and Dependent Care Accounts + EAP where applicable
• Educational Reimbursement 
• 401k with employer match or Pension where applicable
• Pet Insurance (US only)
• Parental Leave (US Only)
• Hybrid and Remote Work Model

*Candidates should note that the Company may modify reporting relationships, job titles and compensation, including commissions and benefits, from time to time at its sole discretion, as it deems necessary, with or without prior notice.

We are intentional about our culture, diversity, and inclusion, and we welcome everyone to come ready to participate in contributing to this truly unique environment. At ExtraHop, we believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences. We are committed to supporting and enabling growth and opportunity for every employee at every level. This is the foundation of our success. 

We are equally committed to equal employment opportunity, and it is foundational to how we recruit and hire our talented team. Employment is determined based upon capabilities and qualifications without discrimination on the basis of race, color, religion, sex, gender identification and expression, marital status, military status, pregnancy (including but not limited to potential pregnancy and pregnancy-related conditions), sexual orientation, age , national origin, ancestry, citizenship or immigration status, disability ,, genetic information, or any other protected class as established by law.

Our people are our most important competitive advantage, leading the charge cyber criminals and insider threats.

Ready to join us?   #Extrahop #Security #NDR #informationsecurity #cybersecurity #cloudsecurity #infosec #LI-Remote