Marketing Manager

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, generate leads, and drive growth. The role involves overseeing digital and traditional marketing efforts, building partnerships, and closely collaborating with stakeholders to ensure that marketing activities align with business goals.

Marketing Strategy Development:

• Develop and implement integrated marketing strategies that promote the company’s logistics services (transportation, warehousing, supply chain management, etc.) to target audiences in B2B and B2C markets.
• Conduct market research to identify customer needs, industry trends, and competitive positioning to refine marketing approaches and target key industries (e.g., manufacturing, retail, e-commerce).
• Define key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives, regularly reporting on performance and adjusting strategies as needed.

Brand Management:

• Oversee the development of the company’s brand identity within the logistics industry, ensuring consistent messaging and positioning across all communication channels.
• Develop brand guidelines and ensure adherence to these standards in all marketing materials, presentations, and communications.

Digital Marketing & Online Presence:

• Manage and optimize the company’s online presence, including the corporate website, social media platforms, email campaigns, and SEO/SEM efforts to attract new customers and improve organic traffic.
• Drive lead generation through targeted digital marketing campaigns (Google Ads, social media ads, display ads) and ensure strong conversion rates by optimizing landing pages, calls to action (CTAs), and content.
• Develop and oversee the company's content marketing strategy, including blogs, case studies, white papers, newsletters, and videos, aimed at showcasing logistics solutions and industry thought leadership.

Lead Generation & Customer Acquisition:

• Create and execute lead-generation campaigns that target specific verticals such as retail, manufacturing, automotive, or e-commerce, based on the company’s logistics offerings.
• Collaborate closely with the sales team to develop sales enablement materials, including brochures, presentations, case studies, and proposals, to help convert leads into clients.

Customer Relationship Management (CRM):

• Oversee the use of CRM tools to manage customer data, track leads, and maintain a pipeline of prospects.
• Analyze customer data to segment the market and identify opportunities for personalized marketing efforts and cross-selling/up-selling logistics services.

Event Management & Trade Shows:

• Plan and coordinate the company’s participation in industry trade shows, conferences, and networking events to promote services and build relationships with key decision-makers.
• Develop promotional materials and presentations for events and ensure that the company is represented effectively through booths, sponsorships, and speaking engagements.

Partnerships & Alliances:

• Build strategic marketing partnerships with logistics associations, industry influencers, vendors, and technology partners to enhance the company's reputation and reach.
• Negotiate co-marketing initiatives, sponsorships, or collaborative content opportunities that promote the company’s logistics services.

Market Research & Competitive Analysis:

• Monitor market trends, competitor activities, and customer preferences to identify growth opportunities and threats.
• Provide market intelligence and recommendations to senior management based on data and analytics, influencing decisions on pricing, service offerings, and geographic expansion.

Budget Management:

• Develop and manage the marketing budget, ensuring cost-effective execution of marketing activities.
• Track spending across marketing initiatives, ensuring alignment with the overall budget and financial goals of the company.

Internal Communication & Collaboration:

• Work closely with internal stakeholders, including sales, operations, and customer service teams, to ensure alignment between marketing and business development objectives.
• Communicate marketing strategies, campaign performance, and market insights to senior management and relevant teams.

Key Deliverables:

• Monthly and quarterly marketing performance reports.
• Development of targeted digital marketing campaigns, with measurable KPIs.
• Execution of lead-generation programs and their impact on sales.
• Comprehensive competitor analysis reports.
• Event planning and management reports post-industry conferences or trade shows.
• Annual marketing budget proposals and expenditure tracking.

Key Performance Indicators (KPI’s):

• Growth in lead generation and customer acquisition.
• Increase in brand awareness and digital engagement (website traffic, social media followers, etc.).
• ROI on marketing spend and adherence to budget.
• Effectiveness of campaigns in supporting sales conversions.
• Expansion into new markets and industry verticals.

Experience:

• 7-10 years of experience in marketing, with a significant focus on logistics, transportation, or supply chain services.

Education:

• Bachelor's degree in marketing, Business, or related field. MBA or advanced degree preferred.

Technical Skills:

• Proficiency in digital marketing tools (Google Analytics, SEO/SEM platforms, CRM systems like Salesforce), and marketing automation platforms.

Analytical Abilities:

• Strong data analysis skills to track campaign performance and market trends.

Communication:

• Excellent written and verbal communication skills, with the ability to create compelling content for B2B audiences.

Industry Knowledge:

• Deep understanding of the logistics and supply chain industry, including customer pain points, market dynamics, and competitive landscape.

Leadership:

• Proven experience in leading and managing marketing teams.