Head of Email and Mobile, Amazon Ads, Scaled Marketing

Description

Amazon Ads is seeking a customer-obsessed Senior Channel Manager to own the strategy, governance, and overall excellence for two of our most important, complex marketing channels: email and mobile. This role will be instrumental in driving usage of our portfolio of self-service advertising products and enabling our advertisers to achieve their business goals. In this high-impact, high-visibility role, you will define, test, and scale best-in-class customer experiences across email and mobile. You will establish standards, processes, and guardrails to ensure continuous optimization and improvement and drive the launch of new features and solutions to enhance the in-channel customer experience. You will be accountable for the performance of our email and mobile channels, tracking and analyzing key metrics such as reach, engagement, attributed actions, and sentiment/VoC. Using data-driven channel insights, you will influence the decisions and priorities of multiple stakeholders across Marketing, Product, Engineering, and Analytics.

The successful candidate will have extensive experience building and optimizing high-performing marketing programs, particularly related to email and mobile channels. You should be able to work both strategically (generating bold and innovative ideas) and tactically (managing martech, analyzing data, removing blockers). Top-tier problem-solving abilities, strong communication skills, and a proven track record of delivering results in ambiguous environments are essential for this role.


Key job responsibilities
Own end-to-end channel strategy, governance, and overall excellence
* Develop a comprehensive strategy for the email and mobile marketing channels that works back from the customer experience
* Continually evolve this strategy to meet the changing needs of our customers and business
* Establish guardrails, processes, and mechanisms to ensure high-quality, scalable channel operations and performance

Define, test, and scale best-in-class customer experiences
* Design, test, and implement innovative customer experiences across email and mobile channels
* Continually raise the bar for the customer experience by establishing strong standards and processes
* Drive the launch of new features and solutions to enhance the customer experience in-channel

Collaborate cross-functionally
* Partner with Product and Engineering teams to define roadmaps and improvements for the customer experience in- channel
* Work closely with Analytics teams to create and optimize performance reporting and understand channel trends
* Influence priorities and decisions across multiple stakeholder teams

Measure and optimize channel performance
* Track and analyze critical performance metrics like reach, engagement, attributed actions, and customer sentiment
* Use performance reporting to continually uncover key insights and identify customer opportunities
* Leverage findings to continuously optimize the customer experience in-channel and make strategic decisions

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience communicating results to stakeholders
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

- Experience in B2B, digital advertising, and ad-tech products/services
- Experience with Marketo, or similar email platforms

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.