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Senior Product Designer, Growth

Facet is a fast-growing fintech company revolutionizing personal finance. We're building a future where everyone can enrich their lives beyond expectation through our powerful combination of cutting-edge technology and personalized financial advice. If you're a talented Senior Product Designer with Growth experience who thrives on big challenges, a fast-paced environment, and building high-converting user experiences, we invite you to join us.

About the role

As a Senior Product Designer focused on Growth at Facet, you’ll play a critical role in driving user acquisition, engagement, and conversion. You'll be responsible for designing and optimizing user journeys across various touchpoints, including landing pages, conversion funnels, referral programs, and e-commerce experiences. Daily, you’ll sit with your Product and Engineering peers, but you'll collaborate closely with the growth marketing team to create high-impact designs that drive key metrics. This role reports to the Head of Product Design.

Responsibilities

  • Design and optimize user flows and experiences for conversion and lead generation funnels, landing pages, referral programs, and e-commerce flows.
  • Design and A/B test high-converting landing pages and user interfaces for growth marketing campaigns.
  • Collaborate with the growth marketing team to develop and execute design strategies that drive user acquisition, activation, and retention.
  • Design and implement upsell and cross-sell experiences within the Facet app.
  • Contribute to the design of the marketing website and growth marketing ads as needed.
  • Conduct user research and A/B testing to gather insights and validate design decisions.
  • Present design work to stakeholders, clearly articulating design rationale, in various settings, including daily design team reviews, ad hoc reviews with product and engineering, and weekly executive reviews.
  • Work with a high degree of autonomy, taking ownership of projects from start to finish.
  • Stay up-to-date with the latest design trends and technologies in growth marketing.
  • Online portfolio REQUIRED for consideration.
  • 7+ years of experience (including freelancing) as a Product Designer with a focus on growth, marketing, or conversion optimization, with a strong portfolio showcasing your design process and problem-solving skills.
  • Must have experience designing for direct-to-consumer products - SaaS or e-commerce experience is required.
  • Experience in Fintech or adjacent industry is preferred.
  • Demonstrable experience building and maintaining design systems, including the use of design tokens.
  • Proficiency with a major design framework (e.g., Material UI, Ant Design, Tailwind); MUI preferred.
  • Strong understanding of conversion rate optimization (CRO) principles and best practices.
  • Experience designing and A/B testing landing pages, user interfaces, and marketing campaigns.
  • Demonstrable experience creating user-centered designs and the ability to convey UX principles to non-designers.
  • Experience with Figma, After Effects, Illustrator - creating Lottie animations is a plus.
  • Experience working in a cross-functional product squad/pod environment.
  • Excellent communication, collaboration, and presentation skills.
  • $140,000 - $160,000 annual salary determined by the experience, knowledge, skills, and abilities of the applicant - Please note, our salary ranges are based on current market data. Should you feel strongly that we are not in line, we highly recommend you to reach out and let us know. We are always looking to improve on building the best place for employees
  • Equity
  • Flexible PTO. All the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid parental leave
  • Annual reimbursement allocation for certifications and ongoing education
  • Work from anywhere in the US
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Average salary estimate

$150000 / YEARLY (est.)
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$140000K
$160000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Designer, Growth, Facet

Facet is a fast-growing fintech company revolutionizing personal finance. We're building a future where everyone can enrich their lives beyond expectation through our powerful combination of cutting-edge technology and personalized financial advice. If you're a talented Senior Product Designer with Growth experience who thrives on big challenges and a fast-paced environment, we invite you to join us! As a Senior Product Designer focused on Growth at Facet, you’ll play a critical role in driving user acquisition, engagement, and conversion. You'll be responsible for designing and optimizing user journeys across various touchpoints, such as landing pages and e-commerce experiences. Daily, you’ll collaborate with your Product and Engineering peers, as well as the growth marketing team, to create high-impact designs that drive key metrics. You'll have the autonomy to manage projects from start to finish, ensuring that your work positively impacts our user base. If you bring 7+ years of experience, a strong portfolio reflecting your design process, and a passion for building user-centric solutions, Facet could be your next great opportunity. We value innovative thinking and encourage you to stay up-to-date with the latest design trends and technologies. The role comes with a competitive salary and excellent benefits, including equity and flexible PTO. Join us on this exciting journey of making personal finance accessible and enriching for everyone!

Frequently Asked Questions (FAQs) for Senior Product Designer, Growth Role at Facet
What are the main responsibilities of a Senior Product Designer at Facet?

As a Senior Product Designer at Facet, your primary responsibilities will include designing and optimizing user flows for conversion and lead generation funnels, landing pages, and referral programs. You’ll also collaborate with the growth marketing team to develop strategies that drive user acquisition and retention. Your role will involve conducting user research and A/B testing to validate design decisions, presenting your design work to stakeholders, and taking ownership of projects from inception to completion.

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What qualifications are required for the Senior Product Designer role at Facet?

To be considered for the Senior Product Designer role at Facet, you should have 7+ years of experience as a Product Designer focused on growth and conversion optimization. A robust portfolio showcasing your design process is required, alongside experience designing for direct-to-consumer products like SaaS or e-commerce. Familiarity with conversion rate optimization principles, user-centered design, and tools like Figma and design systems is also essential.

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What is the salary range for the Senior Product Designer position at Facet?

The salary range for the Senior Product Designer position at Facet is between $140,000 and $160,000 annually, depending on your experience and skill set. Facet is committed to ensuring competitive compensation that aligns with current market data, and they encourage open discussions regarding salary.

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Is there remote work flexibility for the Senior Product Designer role at Facet?

Yes, Facet offers the flexibility to work from anywhere in the US for the Senior Product Designer role. This allows you to maintain a healthy work-life balance while contributing to an innovative and rapidly growing team in the fintech space.

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What kind of team environment can a Senior Product Designer expect at Facet?

As a Senior Product Designer at Facet, you can expect to work in a collaborative, cross-functional environment. You'll regularly engage with product and engineering teams, as well as the growth marketing team, allowing for a shared vision and multidisciplinary approach to user experience design.

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Common Interview Questions for Senior Product Designer, Growth
Can you describe your design process for creating user-centered experiences?

When asked about your design process, it's beneficial to explain how you start with user research to understand the needs and pain points of your target audience. Discuss how you create personas, journey maps, and low-fidelity prototypes, gradually refining your designs based on user feedback and testing. Your ability to articulate your process will demonstrate your commitment to user-centered design.

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How do you approach A/B testing in your design work?

In response to this question, highlight your approach to setting clear hypotheses for what you're testing and why. Explain how you design variations, ensure statistically valid results, and analyze the data to derive insights that inform your design decisions. Sharing an example where A/B testing impacted your project's outcome can add real value to your answer.

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What factors do you consider when designing for conversion optimization?

Discuss how you prioritize user experience, clarity of messaging, and visual hierarchy when designing for conversion optimization. Mention the importance of conducting user research to understand what drives users to convert and how you use that data to inform design decisions that result in higher conversion rates.

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Can you give an example of a successful project you've worked on that involved growth marketing?

When sharing a successful project, detail your role and responsibilities, your approach to design, and how you collaborated with other teams. Emphasize the metrics that improved due to your designs, such as increased user acquisition or higher conversion rates, and how it aligned with the company's growth goals.

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How do you ensure your designs align with business goals?

In your answer, emphasize the importance of understanding the company's objectives and target market. Explain how you collaborate with stakeholders for input and how you integrate key performance indicators (KPIs) into your design process to ensure your work contributes to meeting these goals.

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What tools and software do you prefer to use for design and why?

Mention tools like Figma, which you may prefer for its collaborative features and robust design capabilities. Discuss how your experience with various design software contributes to your efficiency and effectiveness as a Senior Product Designer, showcasing your technical readiness for the role.

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How do you handle feedback on your designs?

Explain your openness to feedback and how you view it as an opportunity for growth. Discuss your process for considering feedback, refining your designs based on team input or user testing, and how this collaborative approach leads to stronger final products.

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What do you think are the key trends in design for growth marketing currently?

Address some of the latest trends in design that impact growth marketing, such as personalization, micro-interactions, and the use of data-driven insights. Sharing your enthusiasm for staying informed about industry trends will demonstrate your proactive mindset essential for a Senior Product Designer.

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How would you approach a project where you face conflicting stakeholder priorities?

Here, it's valuable to describe your method for active listening, understanding the concerns of all stakeholders, and facilitating discussions to find common ground. Highlight your skills in negotiation and compromise to achieve a design that meets user needs while addressing business objectives.

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Can you illustrate your experience with design systems?

Discuss your involvement in building and maintaining design systems, stressing your understanding of design tokens and how they enhance consistency across products. Sharing a specific example of how a design system you implemented improved design efficiency will solidify your expertise on this topic.

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We believe financial planning, when done right, is essential to living well. That’s why we created Facet. Our mission is to improve the lives of millions of Americans by offering impartial and valuable financial advice and services at an affordabl...

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DATE POSTED
February 28, 2025

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