Motion/Video Specialist

Why is the position interesting for you?

• Creative leadership: You’re excited to own and shape FeedbackFruits’ visual storytelling through motion and video content. 

• Strategic impact: You thrive in a role where you can define and execute a video strategy that aligns with brand goals and audience engagement.

• Innovation & experimentation: You enjoy exploring new tools, techniques and trends to keep video content fresh and impactful. 

• Collaboration & growth: You value working closely with cross-functional teams to create content that makes a measurable impact on audience connection and brand visibility.

  
  

In this role, you’ll work closely with marketing colleagues, cross-functional teams and internal and external subject matter experts to ensure the motion & video strategy amplifies FeedbackFruits’ vision and value proposition.

We are a mission-driven scale-up, and we believe education is key to facing the future challenges of society and achieving our full potential as individuals. The success of today's education depends on teachers turning the flame of curiosity into lifelong learning and critical thinking. FeedbackFruits builds technology-supported learning activities to facilitate this transition in education.

Role connection to business strategy:

This role is pivotal in driving FeedbackFruits’ international growth by crafting and executing motion and video strategies that amplify thought leadership, establish brand and product authority, and deepen engagement across the buyer and user journey. Your contributions will align closely with our long-term strategic initiatives, shaping the foundation for our growth in the years to come.

🎯 About the job:

Motion & video creation (50%)

• Design and produce high-quality motion graphics, animations and video content to support thought leadership and funnel initiatives. This includes marketing campaigns, product releases, help center articles, product explainers, promotional materials, onboarding and other brand-focused initiatives.

• Edit raw footage into polished videos, incorporating transitions, graphics, sound design, and effects to enhance storytelling.

Video strategy (40%) 

• Develop and own the video strategy, determining formats and storytelling methods that align with brand goals and audience needs, while identifying when additional support or resources are required.

• Define success metrics for video content and campaigns, using tools like HubSpot, YouTube Analytics, or social media insights to measure performance (e.g., views, engagement, conversion rates).

• Use performance data to refine the strategy and identify opportunities for improvement or experimentation.

• Experiment with new tools, techniques, and trends to elevate the quality and impact of our video content.

Collaboration & innovation (10%)

• Partner with product and marketing teams to translate key messaging and objectives into engaging visual narratives.

• Ensure all video and motion assets align with brand guidelines, contributing to a consistent and professional visual identity.

• Propose and implement new ideas to enhance the effectiveness and creativity of motion and video content across platforms.

Your experience: 

Scale-ups provide phenomenal opportunities for growth, but they require adaptability and creativity. You will thrive if you are ready to bring a blend of strategic insight, visual storytelling expertise and a data-driven approach to this role. 

You have:

• A degree in graphic design, animation, multimedia, or a related field is preferred.

• Minimum 3 years of experience and a strong portfolio showcasing your motion design work, demonstrating creativity, attention to detail, and the ability to convey complex ideas through visual storytelling

• Expertise in industry-standard software such as Adobe After Effects, Premiere Pro, Illustrator, Blender, and Photoshop for creating motion graphics, video editing, and visual design.

• Proven experience in motion design and video production, ideally within EdTech, education, or a similar industry.

• Strategic thinking to conceptualize and implement a video strategy that aligns with broader organizational goals.

• Excellent organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

Why join us?

• Be a key contributor to FeedbackFruits’ mission to empower educators globally with best-in-class learning design.

• Take ownership of the motion & video function and play a crucial role in high-impact projects that shape our growth.

• Join an international, passionate team committed to transforming education.

• Enjoy a flexible hybrid/remote role with ample opportunities for professional development.