Email and SMS Marketing Specialist

The Email and SMS Marketing Specialist at Feld Entertainment is responsible for creating and deploying engaging email and SMS campaigns that align with the company’s organizational objectives. This includes consulting with promoters on campaign initiatives, ensuring compliance with legal regulations, and maintaining effective communication with various teams to guarantee timely and budget-friendly campaign executions.

To qualify for the Email and SMS Marketing Specialist position at Feld Entertainment, candidates should possess a Bachelor's Degree and at least 3 years of work experience in a fast-paced environment. Proficiency in Salesforce Marketing Cloud and experience using email campaign management tools are essential. Knowledge of HTML, CSS, and Adobe Creative Suite is also required for creating campaigns and ensuring quality.

The Email and SMS Marketing Specialist is responsible for ensuring that all campaigns comply with regulations such as CAN-SPAM, GDPR, and others. This includes maintaining awareness of compliance requirements during the campaign creation process and implementing necessary measures to protect user data and privacy.

The Email and SMS Marketing Specialist should be familiar with Salesforce Marketing Cloud, particularly its campaign management capabilities. Proficiency in using HTML and CSS for email coding, as well as experience with Adobe Creative Suite for design tasks, is crucial for effectively executing marketing initiatives.

Key skills for success in the Email and SMS Marketing Specialist role at Feld Entertainment include strong organizational capabilities, excellent communication and presentation skills, and a knack for time management. Additionally, the ability to collaborate with various teams and tell a compelling story through marketing messages is vital for engaging audiences.

When discussing your experience in email marketing campaigns, be sure to highlight specific projects. Mention the tools you've used, like Salesforce Marketing Cloud, and discuss how you've successfully designed, deployed, and analyzed the performance of campaigns to meet business objectives.

For this question, you should articulate your understanding of compliance requirements and your proactive approach to ensuring adherence during campaign creation. Discuss any processes or checklists you utilize to confirm that all necessary protocol is followed before deployment.

In your response, talk about key metrics you analyze, such as open rates, click-through rates, and conversion rates. Explain how you gather insights from these metrics to inform future campaign strategies and achieve continual improvement.

Here, you should provide a specific example showcasing your organizational and time management skills. Discuss your approach to workload prioritization and any tools or techniques you use to keep everything on track and ensure deadlines are met.

Explain how you utilize A/B testing to optimize campaign performance. Provide examples of different variables you might test—like subject lines, content layouts, or call-to-action placements—and how these tests informed your strategies.

Share your strategies for staying informed about email marketing trends. This could involve following industry blogs, engaging in professional networks, or attending webinars and conferences. Show your commitment to continuous learning and adapting to new techniques.

In your answer, highlight your specific experiences using Salesforce Marketing Cloud. Discuss how you've utilized its features for segmentation, automation, and personalized campaigns to achieve measurable results in your marketing efforts.

Articulate your approach to audience segmentation and personalization. Discuss how you analyze customer data to craft relevant messages that resonate with different demographics and drive engagement.

Reflect on both technical and non-technical challenges. Describe a specific instance and detail the steps you took to resolve the issue, focusing on your problem-solving skills and resilience.

For this question, confidently outline your relevant skills, experiences, and unique contributions. Ensure your response ties back to Feld Entertainment's mission and how you align with their focus on family entertainment and audience engagement.