Lifecycle Associate

As a Lifecycle Associate, your key responsibilities will include maintaining email campaigns in Monday.com, providing creative feedback in Figma, overseeing quality assurance for email and SMS campaigns, and ensuring the consistency of landing page functionality. You'll also coordinate with other departments to support effective campaigns.

To qualify for the Lifecycle Associate position, you should have a four-year degree in Marketing or a related field. Email marketing experience is a plus, alongside strong communication skills, attention to detail, and a keen eye for creativity. Experience in the fitness industry will be beneficial.

The Lifecycle Associate plays a crucial role in supporting brand marketing initiatives by ensuring that all customer-facing digital content is aligned with brand standards and voice. You will collaborate across teams to enhance email and web content, track performance metrics, and make data-driven recommendations to boost engagement and effectiveness.

As a Lifecycle Associate, familiarity with Monday.com for task management and Figma for design feedback is essential. Additionally, you'll need strong analytical skills to assess performance metrics and a general aptitude for adapting to various digital tools used in email marketing and website management.

The work environment for a Lifecycle Associate is fully remote, allowing for flexibility in your work-life balance. You'll connect with a growing team from the comfort of your home while actively participating in meaningful discussions and projects that drive brand marketing success.

In your response, highlight any specific email campaigns you've managed, discuss the tools you used (like Monday.com), and describe how you ensured quality and effectiveness. Showcase your familiarity with metrics and how you leveraged data to optimize campaigns.

Detail your approach to quality assurance, explaining your methods for reviewing email content, links, and imagery. Share examples of any challenges you've faced and how you successfully ensured all elements met brand standards.

Emphasize your communication skills and provide examples of how you've worked with cross-functional teams, such as Sales and Education. Discuss methods you use to facilitate collaboration and how you ensure everyone is aligned towards common goals.

Discuss your analytical approach and the specific metrics you consider when assessing performance. Provide an example where your insights led to actionable changes in a campaign, boosting engagement or conversion rates.

Explain your strategy for segmentation, perhaps mentioning tools or methods you've employed to identify and tailor content for various customer groups. Highlight the importance of personalization in enhancing campaign performance.

Discuss the key elements you focus on, such as alignment with brand voice, visual consistency, and user experience. Provide examples of your feedback process and how you ensure your recommendations enhance engagement.

Share the resources you rely on, such as blogs, webinars, or online courses that help you stay informed about digital marketing trends and best practices, especially within the fitness industry.

Provide a specific example where you identified an area for improvement in an email campaign, what steps you took, the outcomes of those changes, and the performance metrics that demonstrated success.

Discuss your organizational skills, mentioning tools or methods like Monday.com for task prioritization. Highlight how you balance deadlines and maintain flexibility to adjust to shifting priorities.

Share your passion for the fitness industry and how it aligns with your professional goals. Discuss what motivates you in your role and how contributing to a fitness brand resonates with your personal values.