Performance Manager (sr. manager, performance marketing)

As a Performance Manager at Thrive, your key responsibilities will include implementing growth strategies, solving complex marketing challenges, and mentoring team members. You’ll oversee significant projects for high-profile clients, manage large marketing budgets, and ensure outstanding client service. Your role is critical in fostering both client and team development, ensuring that Thrive remains a leader in the performance marketing industry.

To excel as a Performance Manager at Thrive, candidates should have extensive experience managing multi-channel marketing campaigns, particularly with a monthly media spend of $200k or more. Advanced analytical skills and proficiency with data visualization tools are crucial, alongside a strong background in client relationship management and team leadership. A deep understanding of performance marketing strategies and metrics is essential for this role.

At Thrive, we invest in our Performance Managers' career growth through mentoring and robust professional development programs. You'll have access to training resources, workshops, and internal career coaches who will guide you in enhancing your skills and achieving your career goals. Thrive fosters a culture of continuous learning, making it an ideal environment for professionals looking to advance their careers in performance marketing.

The work culture at Thrive is inclusive, innovative, and collaborative, particularly for Performance Managers. We prioritize a ‘no politics’ environment where team collaboration is valued over hierarchy. It's a place where you can bring your unique self to work, experiment with new ideas, and continuously evolve in your role while contributing to important projects and initiatives.

As a Performance Manager at Thrive, you’ll work with a diverse array of clients—from startups to Fortune 500 companies like Uber, Asana, and lululemon. You will tackle innovative performance marketing strategies tailored to each client’s unique goals, ensuring that their campaigns are not only successful but also drive significant business growth.

To create a performance marketing strategy, start by defining clear objectives related to client goals. Conduct thorough market research and competitor analysis to understand the landscape. Utilize data from past campaigns to inform your approach, and utilize a mix of channels to optimize reach. Finally, establish key performance indicators (KPIs) to measure success and adapt your strategy based on real-time insights.

Sure! In my previous role, I managed numerous multi-channel marketing campaigns with budgets upwards of $200k per month. This involved coordinating strategies across platforms like Google Ads, Facebook, and programmatic channels. I focused on channel integration to create a seamless customer journey, ensuring that each channel complemented the others and drove overall campaign success.

Handling difficult client situations requires a calm and professional approach. I start by actively listening to their concerns, ensuring I fully understand the issue. From there, I provide transparent updates and share strategic solutions that can address their challenges. I believe open communication builds trust, which is essential for turning around any tough situation.

I leverage various analytics tools such as Google Analytics and data visualization platforms like Tableau for in-depth analysis. I also review key metrics like conversion rates, ROI, and engagement levels regularly. This data-driven approach allows me to pinpoint areas for growth and optimization, ensuring campaigns are meeting performance targets.

In a fast-paced environment, I prioritize tasks by evaluating project deadlines and potential impact on overall business goals. I also use tools like Asana to manage my workload effectively, ensuring that urgent tasks align with client needs. Regular meetings with my team help keep communication open, allowing for quick re-prioritization as needed.

In my previous role, I led a team tasked with a challenging project for a high-stakes client. We faced tight deadlines and ambitious targets, but I fostered collaboration by encouraging open dialogue in brainstorming sessions. By distributing tasks according to each team member’s strengths and providing support throughout the process, we achieved our goals ahead of schedule, enhancing the client’s satisfaction.

I stay updated on trends by subscribing to leading industry insights, following marketing thought leaders on social media, and attending webinars and conferences. I also network with peers in the industry, as sharing experiences and strategies helps me grow my knowledge and stay ahead of emerging trends and technologies.

I have extensive experience with client onboarding, which I consider critical for establishing a successful partnership. I create structured onboarding processes that guide clients through our capabilities, setting clear expectations and timelines. Regular check-ins help build rapport and ensure both parties are aligned, fostering a collaborative environment right from the start.

Ensuring quality deliverables involves setting clear guidelines and expectations from the outset. I conduct regular reviews of our work, engage in collaborative feedback sessions, and encourage team members to share their insights. By fostering a culture of accountability and continuous improvement, we maintain high standards in our outputs.

My approach to developing junior team members includes providing them with hands-on experience, strategic guidance, and constructive feedback. I believe in setting achievable goals and offering opportunities for skill development through training sessions and mentorship. I regularly check in to discuss progress and areas for improvement, helping them reach their full potential.