Job details

Product Lead- Digital Brand Design

About the Company

Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.

Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents’ lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.

About the Role

As a Product Leader at Flow, you will spearhead our portfolio of branded digital products, including websites, e-commerce, and experiential content offerings. You will drive the vision and execution of category-defining digital experiences that seamlessly integrate our physical and digital touchpoints. Working directly with executive leadership, you will shape the strategic direction of our digital presence while maintaining an unwavering commitment to exceptional design and performance standards.

In this role, you will collaborate with our internal studio, operations, and performance marketing teams to deliver high-impact digital experiences that drive business growth. You will partner directly with engineering and product design to deliver and continuously iterate our experiences to maintain their category leading presence.

The ideal candidate combines strategic vision with hands-on execution capabilities, thriving in a fast-paced startup environment where velocity and excellence are equally valued.

Responsibilities

Define and execute the product vision and strategy for Flow's digital brand portfolio, ensuring alignment with company objectives and brand standards
Lead the development of comprehensive product roadmaps that balance innovation, performance optimization, and business impact across all digital touch points
Drive cross-functional collaboration between executive teams, internal studio, engineering, operations, and performance marketing to deliver cohesive digital experiences
Establish and optimize key performance metrics, focusing on conversion optimization, user engagement, and business growth
Champion user-centric design principles and ensure consistent, premium brand experiences across all digital platforms
Mentor and develop product managers while fostering a culture of innovation and excellence
Own strategic partnerships with technology vendors and external partners to enhance our digital capabilities

Background

8+ years of product management experience, with demonstrated experience delivering products in high growth environments
Proven track record of launching and scaling premium digital experiences, particularly in e-commerce or branded content
Deep understanding of conversion optimization, analytics, and performance marketing principles
Strong portfolio demonstrating successful delivery of visually striking, high-performing digital products
Experience leading and mentoring product teams in a fast-paced, startup environment
Excellence in cross-functional leadership, with demonstrated ability to influence and align diverse stakeholders
Strong technical acumen with experience in modern digital platforms, analytics tools, and development methodologies

Technical Skills

Proficiency in modern product development tools (JIRA, Confluence, Figma)
Understanding of e-commerce platforms and content management systems
Experience with analytics platforms (Google Analytics, Snowflake) and A/B testing frameworks
Knowledge of modern web technologies and patterns
Familiarity with UX research methodologies and tools

What Sets You Apart

Experience building category-defining digital experiences
Track record of driving significant improvements in conversion rates and user engagement
History of successful collaboration with creative teams and brand stakeholders
Entrepreneurial mindset with proven ability to execute in ambiguous environmentsStrong appreciation for design excellence and attention to detail
No ego, willing to get as hands on as possible to drive the team to deliver

Benefits

• Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)

• Paid time off and 13 paid holidays

• 401(k) retirement plan

• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)

• Access to HSA-compatible plans

• Pre-tax commuter benefits

• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings

Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.

Average salary estimate

$140000 / YEARLY (est.)

min

max

$120000K

$160000K

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What You Should Know About Product Lead- Digital Brand Design, Flow

If you're excited about shaping the future of digital experiences, join Flow as a Product Lead- Digital Brand Design in sunny Miami, FL! At Flow, we’re all about enhancing the lives of our residents and communities through innovative multifamily living solutions. As the Product Lead, you'll have the unique opportunity to guide the development of our branded digital products like websites and e-commerce platforms, ensuring they seamlessly integrate with our physical spaces. Your mission? To define and execute the product vision that aligns perfectly with our company's goals while raising the bar in design excellence and performance. Collaborating closely with our executive team, internal studio, and performance marketing groups, you’ll drive the creation of high-impact digital experiences that fuel our business growth. Given your expertise in product management and digital initiatives, you will establish key performance metrics, advocate for user-centric designs, and mentor our product teams. With an entrepreneurial mindset and a knack for cross-functional collaboration, you'll help us redefine what exceptional digital interaction looks like. We’re looking for someone who isn’t afraid to roll up their sleeves and lead by example. If you're passionate about crafting visually striking, high-performing digital products and thrive in a dynamic startup environment, we want to hear from you!

Frequently Asked Questions (FAQs) for Product Lead- Digital Brand Design Role at Flow

What are the main responsibilities of a Product Lead- Digital Brand Design at Flow?

As a Product Lead- Digital Brand Design at Flow, your main responsibilities include defining and executing the product vision for our digital brand portfolio, leading the development of product roadmaps, and driving cross-functional collaboration to deliver exceptional digital experiences. You’ll also establish key performance metrics focused on user engagement and business growth, all while ensuring adherence to our brand standards.