Lead Marketing Manager

As a Lead Marketing Manager at BeReal, you'll take charge of enhancing our influencer strategy and broader marketing efforts. This includes managing key influencer relationships, overseeing content that reflects our authentic voice, and developing innovative marketing strategies to increase brand visibility and user engagement. Additionally, you'll lead a small team, ensuring brand consistency across all channels and collaborating with the User Acquisition team on campaign effectiveness.

For the Lead Marketing Manager position at Voodoo, we require at least 8 years of marketing experience, focusing on influencer management. A proven track record in successful team leadership, executing large-scale marketing campaigns, and a strong background in social media or influencer marketing agencies are crucial. Candidates should be data-driven, organized, and adaptable, with fluency in English; knowledge of French is a beneficial plus.

BeReal emphasizes authenticity in its marketing by fostering genuine connections through influencer partnerships, ensuring that all marketing content aligns with the platform's true ethos. As the Lead Marketing Manager, you will oversee these initiatives, focusing on community engagement, organic growth strategies, and brand consistency across channels to maintain BeReal's authentic voice.

Lead Marketing Managers at Voodoo enjoy a competitive salary based on experience and a range of fantastic benefits. These include Swile Lunch vouchers, full coverage for Gymlib, premium healthcare for you and your family, wellness activities in our Paris office, an unlimited vacation policy, and the flexibility of remote work on Mondays and Fridays, ensuring a great work-life balance.

In your role as Lead Marketing Manager at BeReal, you'll concentrate on designing a comprehensive marketing strategy that fosters user growth. This involves leveraging both offline and online marketing efforts, driving organic growth, and continuously innovating to discover new channels for reaching potential users while maintaining authentic branding and community engagement.

When answering this question, it's essential to highlight specific examples of how you've successfully sourced, managed, and nurtured influencer partnerships. Discuss your strategy for engaging influencers, any tools or metrics used to track campaign effectiveness, and how these relationships have contributed to overall marketing objectives.

For this question, focus on discussing the various metrics and KPIs you track to assess campaign success. This could include engagement rates, conversion metrics, or ROI. Be sure to explain how you adapt strategies based on data analyses and what tools you utilize to gather these insights.

In your response, mention specific strategies such as enhancing community engagement, leveraging user-generated content, or optimizing SEO. It's crucial to convey an understanding of BeReal's unique value proposition and how these strategies align with fostering organic growth within the brand.

Describe your approach to conflict resolution, emphasizing open communication, transparency, and collaboration. Provide an example from your past experience where you successfully navigated team conflict and the positive outcomes that resulted from your intervention.

Discuss how influencer marketing can amplify brand visibility by providing authentic endorsements and access to niche audiences. Mention examples of successful influencer partnerships you've managed and how they've driven engagement and acquisition for the brand.

When responding, highlight your organizational and time-management skills. Discuss specific tools or methods you use to prioritize tasks and projects, along with how you assess the strategic importance of each initiative to ensure alignment with overall objectives.

Provide insightful thoughts on challenges such as authenticity fatigue among audiences or the saturation of influencers in certain niches. Discuss how you would address these challenges through innovative strategies or by reinforcing genuine connections with your influencers and audience.

Utilize this opportunity to showcase your accomplishments. Describe the campaign goals, the strategies you implemented, and the results achieved. Be specific about metrics and how your efforts contributed to overall business objectives.

Share how you integrate company goals into your marketing strategy. Explain your process for collaborating with different departments, ensuring all marketing campaigns serve the broader objectives of the business and contribute to growth.

Educate the interviewer on how you use data to inform and refine your marketing strategies. Discuss specific metrics you analyze, tools you use for tracking performance, and how data has led you to successful decision-making in past roles.