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SEO Specialist

Be Part of a Mission-Driven Team

At Foundry for Good, we don’t just build businesses—we build businesses that do good. Across our family of brands, we support nonprofits, trade associations, and mission-driven organizations with innovative software, impactful marketing strategies, and tools that empower positive change.

Here’s why you’ll love working with us:

  • Stability & Growth: We’re 100% self-funded, with no outside investors or debt, meaning long-term stability and thoughtful growth.

  • People-First Culture: Our 95%+ employee retention rate reflects our commitment to competitive pay, respect, and career development.

  • Global Collaboration: Work with talented team members in the US and the Philippines who share your drive for excellence and impact.

  • Mission-Focused Work: Every role here supports organizations making the world a better place.

If you’re ready to grow your career while making a difference, we’d love to hear from you!

We are looking for an experienced and results-oriented SEO Specialist to drive organic growth and improve search engine rankings across multiple domains. The ideal candidate will have a deep understanding of SEO strategies and best practices, combined with a hands-on approach to implementing and optimizing on-site and off-site tactics. This role requires strategic thinking, technical expertise, and a commitment to staying ahead of search engine trends to deliver measurable results.

Key Responsibilities:

SEO Strategy and Implementation

  • Develop and execute comprehensive SEO strategies tailored to each domain under our parent company, focusing on both on-page and off-page optimization.

  • Conduct keyword research and competitor analysis to identify opportunities for improved rankings and traffic growth.

  • Optimize website content, meta tags, headings, and internal linking structures to improve search engine visibility.

  • Manage and refine technical SEO elements, such as site speed, crawlability, mobile optimization, and schema markup.

Content Optimization and Collaboration

  • Work closely with content creators to ensure all web content aligns with SEO best practices and targets priority keywords.

  • Identify content gaps and opportunities, providing recommendations for new or updated content to improve rankings.

  • Regularly update and optimize existing content to maintain relevance and performance.

Analytics and Reporting

  • Monitor website performance using tools like Google Analytics, Google Search Console, and other SEO platforms.

  • Track and report on key SEO metrics, including rankings, organic traffic, click-through rates, and conversion rates.

  • Provide regular updates and insights to stakeholders, highlighting progress, challenges, and opportunities.

Link Building and Off-Site SEO

  • Develop and implement link-building strategies to increase domain authority and referral traffic.

  • Identify opportunities for partnerships, guest blogging, and other high-quality link-building tactics.

  • Monitor the backlink profile of each domain, ensuring a healthy mix of referring domains 

Trend Analysis and Continuous Improvement

  • Stay up-to-date with the latest SEO trends, algorithm updates, and industry tools.

  • Adapt strategies to align with changes in search engine algorithms and user behavior.

Requirements

Qualifications:

  • Proven experience in SEO, with a track record of improving rankings and driving organic traffic across multiple domains.

  • Deep understanding of search engine algorithms, ranking factors, and SEO tools (e.g., SEMrush, Moz, Screaming Frog).

  • Strong analytical skills and proficiency in tools like Google Analytics, Google Search Console, and Excel/Sheets.

  • Experience with technical SEO, including site audits, speed optimization, and structured data implementation.

  • Excellent communication and collaboration skills to work effectively with content, development, and marketing teams.

  • Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge is a plus.

  • Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

A Typical Day in the Role: 

While each day may vary, here are some examples of tasks you can expect to work on in this role:

  • Check website analytics and determine how are sites are performing and identify areas for improvement

  • Research keywords to identify new terms we might want to target for new business goals related to upcoming initiatives, new product releases, etc.

  • Analyze competitor or competitively adjacent company websites to see how they rank for our targeted keywords, then develop strategies to outperform them

  • Crawl our sites to find opportunities to optimize our content whether through page structure, meta descriptions, etc to ensure all of our pages are search engine friendly

Wages

  • Hourly compensation is in $USD

  • We offer a competitive salary reflecting experience and skills

  • Aside from the base salary, there will also be an additional company contribution to go towards health insurance and additional benefits that you buy on your own

  • Target 42.5 billable hours per week

  • Additionally, you accrue Life Leave which can optionally be cashed in each year adding to your earnings

Meet the Team

We currently have 50+ team members who live in the Philippines who have been fantastic team members and we’re excited to add new team members to this new role!  Meet our PH Team Members

​Other Requirements

Location

  • This is a work-from-home setup. 

  • You would work a split shift (approximately 8am-1pm EST and then 9pm-1am EST)​

What Makes a Strong Candidate

  • Based in the Philippines with consistent availability for a long-term role.

  • Highly organized and outstanding organizational ability

  • A team player who has a willingness to learn and grow at a fast-pace

  • Exceptional English verbal and written communication skills

  • Strong academic background who graduated with an outstanding General Weighted Average

  • Individuals who graduate with a major that could be a good fit including Communications, Business Ad, Public Relations, Journalism, English, Public Administration, or other Liberal Arts and Business degrees

As a small growing business, there are a few traits unique to our business that individuals should consider before applying.

  • You must love the idea of giving back to the community and nonprofits. There are thousands of jobs. If being involved in the success of nonprofits is something you’re truly passionate about, this could be a great role.

  • You must be extremely comfortable with change. As a small growing company, decisions can be made over a weekend and fully implemented by early the next week. Whether that’s new systems, new processes, or new approaches, we look for individuals who can adapt and thrive.

  • You must believe that the best contributors should get better rewards. As a company, we believe in paying people based on the value they generate at the business.

  • You must be willing to disagree and commit. As a growing business, there will be lots of decisions that get made and changes that occur during your time at the company. Some of which you’ll agree with and some you won’t, we strongly believe that the best team members have the ability to disagree and commit (i.e., going with a decision after it has been made regardless of whether or not you agree).

  • You must believe the status quo is unacceptable. As a growing company and as individuals, we believe the status quo is unacceptable. Everyone should be relentless in striving to be the best version of themselves and figure out ways to create more value at the company, enhance our client's results, and grow professionally. The question should always be “How can I be better” rather than “How can expectations be adjusted”.

We also need you to:

  • Be able to work independently and have a proven ability to work in a fast-paced environment

  • Have excellent written & verbal communication skills

  • Have a demonstrated ability to learn new things quickly and think on your feet

  • Can work through obstacles and challenges

  • Be highly organized with strong time management skills

  • Be results driven and goal-oriented

Benefits

Paid vacation time

  • 20 days accrued annually

  • These paid days off each equate to 8.0 hours of billable time.

  • Expect to use 5 of the days during the Christmas – New Year’s period.

Paid sick time

  • 5 sick days off annually

Paid life leave*

  • 15 days accrued annually.

  • Once per year in December, you can cash out any accrued life leave time. Every 5 days your cash out is worth about $300.

*Life Leave allows team members to use their holidays as it’s meant to be – a break – whilst knowing they’ve got the breathing space to tap into extra leave for the planned and unplanned life moments. 

Paid holidays

  • You have 7 paid US holidays.

Additional benefits

  • Bereavement Policy

  • Employee Giving Programs (Matching Gift Program, Volunteer Grant Program, etc)

What You Should Know About SEO Specialist, Foundry for Good

Are you ready to take your SEO skills to the next level while making a difference in the world? As an SEO Specialist at Foundry for Good, you'll be at the forefront of driving organic growth and improving search engine rankings for a meaningful mission-driven organization. Here, we believe in building businesses that not only thrive but also support nonprofits and other impactful entities. You'll work alongside a talented team, both locally and across the globe, dedicated to empowering positive change. Your role will involve creating comprehensive SEO strategies tailored to multiple domains, diving into keyword research, optimizing website content, and managing technical SEO to enhance visibility. You won’t just be implementing strategies; you’ll be powered by analytics, tracking key metrics, and identifying opportunities for continuous improvement. Plus, with our 100% self-funded model and people-first culture, you’ll find long-term stability and a commitment to your career development. So, if you have a passion for SEO and want to contribute to something bigger, come grow with us at Foundry for Good!

Frequently Asked Questions (FAQs) for SEO Specialist Role at Foundry for Good
What are the responsibilities of an SEO Specialist at Foundry for Good?

As an SEO Specialist at Foundry for Good, your primary responsibilities will include developing and executing SEO strategies tailored to different domains, optimizing website content and meta tags, conducting keyword research, managing technical SEO elements, and monitoring website performance using various analytics tools. You’ll also be responsible for collaborating with content creators to ensure all web content is optimized, identifying content gaps, and implementing link-building strategies to enhance domain authority.

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What qualifications are needed to become an SEO Specialist at Foundry for Good?

To be considered for the SEO Specialist role at Foundry for Good, candidates should have proven experience in SEO, a deep understanding of search engine algorithms, and proficiency in SEO tools like SEMrush or Moz. Strong analytical skills, experience with technical SEO, and excellent communication abilities are also essential. A background in Communications, Business Administration, Public Relations, or Liberal Arts can be beneficial, along with basic HTML/CSS knowledge.

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Is the SEO Specialist position at Foundry for Good remote?

Yes, the SEO Specialist role at Foundry for Good is a work-from-home position. Our team is spread across different geographical locations, and we provide flexibility while ensuring you work collaboratively with our talented professionals both in the US and the Philippines.

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What does a typical day look like for an SEO Specialist at Foundry for Good?

A typical day for an SEO Specialist at Foundry for Good involves checking website analytics to assess performance, conducting keyword research for new opportunities, analyzing competitor websites, optimizing existing content, and crawling our sites for SEO enhancements. You’ll also engage in developing link-building strategies and collaborating with different teams to ensure alignment with SEO best practices.

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How does Foundry for Good support career growth for SEO Specialists?

Foundry for Good is deeply committed to its employees' professional development. With a 95%+ retention rate, the company focuses on a people-first culture that promotes competitive pay, respect, and opportunities for career advancement. As an SEO Specialist, you will have the chance to learn new SEO trends, participate in ongoing training, and work with seasoned professionals in the industry.

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Common Interview Questions for SEO Specialist
Can you describe your experience with SEO tools?

When answering this question, share specific SEO tools you have used, such as SEMrush or Moz, and what techniques or analyses you performed with them. Emphasize how these tools have helped you improve visibility and rankings in previous roles.

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How do you conduct keyword research?

Discuss your step-by-step approach to keyword research. Explain how you use tools to identify both high-volume and long-tail keywords, analyze competitor performance, and incorporate your findings into your overall SEO strategy.

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What strategies would you implement if a website's rankings dropped suddenly?

In your response, explain how you would first conduct a thorough analysis of traffic sources, check for technical issues, review recent changes to the website or its links, and compare performance against competitors. Highlight your experience in troubleshooting and implementing corrective measures.

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How do you stay updated with the latest SEO trends?

Share the resources you utilize, such as industry blogs, forums, webinars, and SEO conferences. Emphasize your commitment to continuous learning and adapting strategies based on the latest search engine updates.

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What role does content play in SEO?

Articulate your understanding of the importance of high-quality, relevant content in SEO performance. Discuss how content optimization influences search engine rankings and user engagement, and provide examples of how you have successfully implemented content strategies in the past.

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Can you explain the difference between on-page and off-page SEO?

Clarify the distinctions by defining on-page SEO as the practice of optimizing elements directly on the website (like meta tags and content) and off-page SEO as efforts taken outside the website (like link-building and social media promotion). Use this opportunity to provide examples from your experience.

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What are the key metrics you track to measure SEO success?

Mention key metrics such as organic traffic, keyword rankings, click-through rates, and conversion rates. Explain how you utilize analytics tools to measure these metrics and adjust strategies based on your findings.

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Describe a successful SEO campaign you've managed.

Use the STAR technique to outline a specific example of an SEO campaign you led. Detail the objectives, the strategies you implemented, the challenges faced, and the results achieved. Metrics that back your success story will strengthen your answer.

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How do you approach technical SEO audits?

Discuss your methodology for conducting technical SEO audits, including the tools used and the specific aspects you assess (site speed, mobile responsiveness, schema markup, etc.). Share an instance where an audit led to significant improvements.

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What is your process for link-building?

Explain your approach to developing a link-building strategy, such as identifying high-quality link opportunities, initiating outreach for guest blogging, and tracking the effectiveness of your link-building efforts. Be ready to provide examples of successful collaborations.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 15, 2025

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