The Senior Offline Marketing Manager at Freed is tasked with driving brand awareness and lead generation through various offline channels. This includes planning and executing integrated marketing campaigns such as print ads, audio/podcasts, and television spots. Additionally, you'll be responsible for managing events, sponsorships, and direct mail campaigns, ensuring that all marketing initiatives align with broader business objectives.

To be successful in the Senior Offline Marketing Manager role at Freed, candidates should possess 7-10 years of experience in offline marketing or consumer packaged goods. A proven track record of driving revenue growth, along with a strong creative and analytical skill set, is crucial. Candidates should also have a passion for healthcare and technology, which aligns with Freed's mission of improving clinician happiness.

As the Senior Offline Marketing Manager at Freed, you'll collaborate closely with sales, product, and design teams to ensure that offline marketing efforts are aligned with the overall business strategy. You'll hold regular discussions and brainstorming sessions to develop engaging campaigns that resonate with clinicians, ensuring that every initiative contributes to the company's mission and success.

Essential skills for the Senior Offline Marketing Manager role at Freed include a creative mindset for developing marketing campaigns, strong analytical abilities for measuring and optimizing marketing performance, and excellent communication skills for team collaboration. A player/coach mentality is also important as the role requires both independent contributions and leadership potential.

Freed fosters a vibrant company culture that values innovation, collaboration, and creativity. As a Senior Offline Marketing Manager, you’ll be part of a fast-paced environment where teamwork is encouraged. With a hybrid work schedule that promotes in-person collaboration three days a week, you’ll connect with passionate colleagues dedicated to enhancing the healthcare sector.

When answering this question, emphasize specific campaigns you've managed, outlining your planning, execution, and the results achieved. Use metrics to demonstrate the impact of your work, linking it back to how it aligns with Freed's mission of improving clinician happiness through innovative solutions.

Discuss your approach to analyzing key performance indicators (KPIs) relevant to offline marketing, such as ROI, lead generation, and brand awareness. Mention specific tools or methodologies you use to gather data and how you adapt campaigns based on insights gained.

Share examples of guerilla marketing campaigns you’ve executed, focusing on their creativity and cost-effectiveness. Describe the outcomes and how they attracted the target audience in unexpected ways, underscoring the importance of thinking outside the box—something that aligns with Freed’s innovative spirit.

Explain your methods for keeping up with industry trends, such as following marketing blogs, attending conferences, or participating in networking groups. Highlight how this allows you to bring fresh, innovative ideas to your role as a Senior Offline Marketing Manager at Freed.

Use the STAR method (Situation, Task, Action, Result) to frame your response. Share a specific example where you encountered a setback in a project, detailing the steps you took to resolve it and the successful outcome as a result, showcasing your problem-solving and resilience.

Discuss your approach to collaboration with sales teams, emphasizing the importance of open communication and shared goals. Share how you align marketing strategies to support sales targets, whether through direct mail campaigns or events that engage potential customers effectively.

Mention any specific tools or software you are familiar with that help in planning and executing offline marketing campaigns. Emphasize your ability to leverage technology to manage timelines, budgets, and performance analytics efficiently.

Articulate how your passion for healthcare inspires your marketing strategies and aligns with Freed’s mission. Discuss how understanding the needs of clinicians and patients allows you to create more impactful campaigns that resonate with your audience.

Detail a specific campaign you executed that led to increased brand visibility, focusing on the strategies implemented and their effectiveness. Use quantifiable results to highlight your success and connect this to the objectives at Freed.

Reflect on various elements of successful offline marketing, including creativity, audience understanding, and analysis. Emphasize how each campaign combines these aspects to create engaging marketing efforts that align with Freed's goals while making a positive impact.