Senior Product Marketer

The Senior Product Marketer at Freed is responsible for leading market research, crafting go-to-market strategies, and ensuring cohesive messaging across product, marketing, and sales teams. They will develop value propositions that resonate with clinicians and will manage successful product launches by coordinating marketing campaigns and sales enablement efforts.

To excel as a Senior Product Marketer at Freed, candidates should have at least 6 years of experience in product marketing or related fields, particularly within high-growth SaaS companies. They should also possess strong customer research capabilities, a knack for storytelling, and be comfortable working in a remote and fast-paced environment.

Success for the Senior Product Marketer at Freed is defined by their ability to drive product adoption, craft impactful go-to-market strategies, and enhance clinician engagement with the products. They should also effectively facilitate cross-functional alignment between teams and champion the voices of clinicians in all marketing efforts.

Freed fosters a culture that is fast-paced, ambitious, and centered around clinician happiness. The environment encourages collaboration, innovation, and continuous learning, making it a perfect fit for self-motivated individuals who are passionate about making a difference in the healthcare sector.

A Senior Product Marketer at Freed can have a significant impact by shaping the way products are perceived in the market, driving user engagement, and ultimately contributing to the mission of enhancing clinician happiness. Their efforts in crafting effective go-to-market strategies and messaging will directly influence the success and growth of Freed's product offerings.

When answering this question, highlight specific examples of go-to-market strategies you've developed, focusing on the market research, positioning, and messaging processes you employed. Emphasize the results and how they reflected the needs of the target audience, aligning with Freed’s mission.

In your response, talk about your approach to project management, including tools or methods you utilize to keep track of priorities. Discuss how you ensure deadlines are met without compromising the quality of work. Mention collaboration with team members to manage workloads effectively.

Discuss your methods for gathering customer insights, such as surveys, customer interviews, or analyzing feedback. Explain how you apply these techniques to improve product features and marketing messages, ensuring they resonate with the target audience.

Here, explain your approach to tracking key performance indicators (KPIs) relevant to the campaign. Discuss metrics such as conversion rates, engagement levels, and customer feedback that help gauge effectiveness. Stress the importance of data analysis in informing future strategies.

Provide a succinct overview of a successful product launch you've spearheaded. Discuss the steps you took, from initial strategy development to execution and follow-up analysis. Highlight how collaboration with cross-functional teams contributed to its success.

Emphasize the importance of storytelling in connecting emotionally with the audience. Discuss how effective narratives can simplify complex product details, helping clinicians see the real-world benefits and impacts of your marketing efforts.

Talk about your strategies for facilitating communication and collaboration among teams. Mention techniques like regular check-ins, updates, and shared documentation that help everyone stay on the same page and work towards common goals.

In your answer, describe how you conduct competitive landscape assessments, focusing on identifying strengths and weaknesses of competitors. Explain how these insights inform your product positioning and marketing strategies.

Outline your process for developing value propositions that resonate with the target audience. Discuss the importance of understanding customer pain points and how you incorporate those aspects into messaging that speaks directly to their needs.

Share your passion for the healthcare industry and the desire to improve the experiences of clinicians. Discuss how this motivation drives you to create value through your marketing efforts and highlights your alignment with Freed's mission.