Performance Marketing Manager

As a Performance Marketing Manager at Health-E Commerce, your main responsibilities will include managing and optimizing paid campaigns across various channels, such as Meta Ads, Google Ads, and more. You’ll be responsible for supporting the launch of new test channels, analyzing performance metrics to drive growth, and collaborating with both creative and e-commerce teams to develop high-performing ads. Additionally, you’ll lead budget tracking and manage A/B testing efforts to ensure optimal performance and innovative strategies.

To be considered for the Performance Marketing Manager role at Health-E Commerce, candidates should have 3-5 years of experience in performance marketing, preferably in e-commerce or retail. A hands-on experience with Meta and Google Ads is crucial, along with proficiency in data analytics tools like Google Analytics. Strong analytical and creative problem-solving skills, as well as exceptional communication and storytelling capabilities, are vital for this role.

In the role of Performance Marketing Manager at Health-E Commerce, you will utilize various tools and platforms, particularly Google Analytics for data-driven decision-making and media measurement platforms for full-funnel reporting. Familiarity with project management tools will also be beneficial, as maintaining a robust A/B testing schedule and tracking performance metrics are integral parts of your responsibilities.

At Health-E Commerce, we prioritize the professional development and growth of our employees, especially for our Performance Marketing Managers. We offer opportunities for certification support, leadership coaching, and access to mental health resources. You’ll also benefit from flexible PTO, which encourages a healthy work-life balance while honing your skills and advancing your career in performance marketing.

The compensation for the Performance Marketing Manager role at Health-E Commerce ranges between $100,000 to $125,000, with the bonus eligibility reaching up to 15%. The benefits package is comprehensive, including medical, dental, and vision coverage, a 401K with a company match, paid parental leave, flexible PTO, and wellness reimbursements. Our employees enjoy working 100% remotely within the United States, further fostering a supportive work environment.

To optimize paid campaigns as a Performance Marketing Manager, I would start by analyzing historical performance data to identify successful patterns. I might employ A/B testing to refine ad creatives and optimize targeting based on customer segmentation. Collaborating with the creative team to align messaging with customer pain points could significantly increase engagement rates, ultimately driving improved ROAS.

Handling budget tracking and performance goals requires a structured approach. I’d regularly monitor spending across channels, utilizing data analytics tools to generate real-time reports. Setting clear KPIs, adjusting strategies based on performance insights, and proactively communicating with cross-functional teams ensures that everyone is aligned towards achieving our financial objectives.

I once conducted an A/B test comparing two ad formats for our Google Ads campaign. One version focused on a promotional offer while the other showcased customer testimonials. The testimonials significantly outperformed the promotional offer, leading to a 25% increase in CTR, which guided us to adapt our future ad content towards more customer-focused messaging.

Customer segmentation is crucial in tailoring marketing efforts to specific audience groups, ensuring we deliver the right message at the right time. I utilize data analytics to identify key demographic and behavioral segments, enabling us to optimize campaigns and allocate resources more effectively, resulting in higher engagement and conversion rates.

I stay updated with the latest marketing trends by actively following industry publications, attending webinars, and participating in professional networking groups. Engaging with thought leaders on social media platforms like LinkedIn also provides fresh insights and helps me apply innovative strategies to our performance marketing efforts.

Collaboration with cross-functional teams involves clear and open communication from the outset. I typically initiate meetings with relevant stakeholders to align on goals and expectations. By using project management tools to track progress and share feedback, we can ensure that all efforts are synchronized and that the final outcomes meet our marketing objectives.

Key performance metrics I monitor regularly include CTR, conversion rates, ROAS, and overall ad spend. By closely analyzing these metrics, I can evaluate campaign effectiveness and make informed decisions for optimization, ensuring we meet our revenue targets and drive sustainable growth.

Creative problem-solving in performance marketing involves a combination of analytical thinking and innovative experimentation. I often analyze performance data to pinpoint issues, then brainstorm potential solutions with my team, testing different approaches through A/B testing, and continually iterating based on results to identify the best path forward.

A common challenge I've faced in performance marketing is adapting to algorithm changes on platforms like Google and Meta. To overcome this, I focused on diversifying our traffic sources and testing new strategies proactively. By staying agile and continuously measuring performance, we successfully navigated these shifts and maintained growth.

My experience with e-commerce performance marketing includes managing multi-channel ad campaigns, conducting comprehensive data analysis to shape marketing strategies, and leveraging insights to enhance customer experience. I've successfully driven traffic and revenue growth by integrating content strategies with performance marketing tactics.