Growth Marketing Lead - Vori

The Growth Marketing Lead at Vori is responsible for developing and executing comprehensive demand generation strategies to drive significant revenue growth. This includes owning full-funnel metrics from lead generation to sales-qualified opportunities and optimizing the marketing tech stack. You'll implement multi-channel marketing campaigns, create compelling content, and collaborate closely with sales and product teams to achieve our aggressive growth targets.

To qualify for the Growth Marketing Lead role at Vori, candidates should have at least six years of experience in B2B SaaS growth and demand generation, with a proven track record of scaling revenue. Familiarity with marketing to SMBs and understanding traditional industries is crucial. Additionally, fluency in martech stacks and strong analytical skills are also important. Excellent communication and collaboration skills help ensure you work effectively across cross-functional teams.

The ideal candidate for the Growth Marketing Lead position at Vori is entrepreneurial and comfortable navigating ambiguity while pivoting strategies as needed. A strong bias towards experimentation, high craftsmanship in design, and a customer-obsessed approach are key traits that will contribute to achieving aggressive growth targets. Prior startup experience or a background as a founder will be highly regarded.

The Growth Marketing Lead role at Vori offers a competitive compensation package that includes equity options. Additional perks incorporate comprehensive health, dental, and vision insurance, a 401(k) plan, and flexible work arrangements. Vori values professional development opportunities, making this position even more appealing for those who wish to grow with a fast-paced company.

The Growth Marketing Lead at Vori plays a critical role in driving revenue that directly contributes to our mission of reducing food waste and food insecurity in local communities. By scaling our customer acquisition engine and sustaining partnerships with independent grocers, the role enables Vori to make meaningful changes within the grocery industry, ultimately impacting food distribution and accessibility.

When answering this question, detail specific strategies you've developed that led to measurable growth. Share examples of how you engaged different marketing channels and the metrics you tracked to assess performance. Highlight your ability to pivot strategies based on data-driven insights to demonstrate your strategic mindset.

Discuss your familiarity with various marketing tools you've utilized in the past. Provide specific examples of how you've improved efficiency, streamlined processes, or enhanced analytics through integrations or new tools. Emphasizing your technical proficiency shows your readiness to adapt and grow Vori’s marketing capabilities.

In your response, outline your understanding of customer personas and how you create targeted campaigns to engage them. Discuss how you leverage content, social media, email marketing, and paid advertising to not only attract but also retain clients, showing a full cycle of acquisition to conversion.

Describe the objective of the campaign, the different channels utilized, and the outcomes achieved. Use quantitative metrics to illustrate success, such as increased lead generation or conversion rates. This answer should reflect your strategic thinking and ability to manage complex marketing initiatives.

Outline the key performance indicators and metrics that you track for each campaign, showcasing your analytical skills. Discuss how you align these metrics with overall business goals and detail your process for reporting results to stakeholders, demonstrating your accountability and strategic impact.

Share a specific challenge related to slow growth or campaign underperformance. Explain the steps you took to analyze the issue, the alternative strategies you implemented, and the eventual results. This demonstrates your problem-solving skills and resilience.

Emphasize your understanding of the target audience and how you would tailor content to resonate with their needs and pain points. Discuss what types of content formats you would utilize, be it blogs, videos, or social media, and your process for ensuring content aligns with Vori’s brand messaging.

Illustrate your experience working alongside product and sales teams to develop cohesive marketing strategies. Talk about communication practices, joint initiatives, and how their feedback informs your campaigns, showcasing your ability to foster cross-departmental synergy.

Express your belief in the importance of data-driven decision-making and user-centric marketing. Discuss how understanding consumer behavior can refine strategies and foster innovation in marketing efforts, showcasing your strategic approach.

Highlight the resources you rely on such as industry blogs, webinars, or networking groups. Share your routine for consuming news or attending events to demonstrate your commitment to continuous learning and adaptability in the fast-evolving marketing landscape.