Head of Sales - Betting and Gaming, EMEA Media

As the Head of Sales - Betting and Gaming at Genius Sports, your key responsibilities will include leading a sales team, managing the sales cycle for our Fanhub media activation platform, securing new leads, and implementing strategic plans to achieve revenue objectives. You will also be expected to conduct presentations and effectively manage opportunities using Salesforce, ensuring you stay informed of industry trends and developments.

To qualify for the Head of Sales - Betting and Gaming position at Genius Sports, applicants should possess a Bachelor's degree in Business, Marketing, or a related field, alongside 7+ years of experience in advertising sales within the IGaming sector. A proven track record in securing new business deals and exceptional communication skills are also essential for success in this role.

In the Head of Sales - Betting and Gaming role at Genius Sports, you will directly contribute to our growth by identifying and cultivating new revenue streams within the IGaming industry. Your role will involve engaging with key decision-makers, showcasing the unique capabilities of our Fanhub platform, and collaborating with other teams to innovate and refine our product offerings.

The career path for the Head of Sales - Betting and Gaming at Genius Sports can lead to advanced leadership positions within the organization. By showcasing successful sales strategies and building significant relationships in the industry, you have the potential to take on broader responsibilities and influence the company's growth on a larger scale.

The Head of Sales - Betting and Gaming at Genius Sports can expect a competitive salary and commission structure, alongside health insurance and skills training. Additionally, employees enjoy a variety of social events, flexible working options, and initiatives focused on wellbeing and team building throughout the year.

To effectively sell the Fanhub platform, you should start by understanding the specific needs and pain points of the IGaming clients. Highlight the unique features and benefits of the platform, demonstrate its capabilities through tailored presentations, and provide case studies that showcase success stories. Additionally, build rapport by engaging in a consultative selling approach.

I would establish a culture of open communication and regular feedback, along with setting clear performance expectations. Implementing tailored training programs and weekly team meetings to discuss successes and challenges can help foster growth. Finally, recognizing and celebrating achievements will motivate the team to excel.

To stay updated, I would subscribe to industry newsletters, join relevant forums, and attend conferences. Networking with other professionals and engaging in discussions about emerging technologies and trends will enhance market knowledge, allowing me to develop effective strategies for our sales efforts.

Securing new leads requires a strategic approach, including leveraging existing networks, conducting market research to identify potential clients, and using targeted outreach through calls and emails. Building relationships with key decision-makers and showcasing the platform's unique advantages through personalized presentations will be crucial.

I have extensive experience using Salesforce for managing sales pipelines, tracking opportunities, and analyzing performance metrics. I believe that leveraging CRM systems effectively allows for streamlined processes and better communication within the team, ultimately supporting sales growth.

During a presentation, I'd focus on the core challenges faced by the potential client and align the product's benefits accordingly. Using real-world examples, case studies, and visual aids can help illustrate the unique advantages of the product, making the value proposition clear and compelling.

Common objections could include budget concerns, skepticism about ROI, or prioritization of other marketing channels. To address these, I would provide data-driven case studies showing past successes, offer flexible pricing options, and highlight how Fanhub can complement their existing strategies for better results.

Key indicators of success in the Head of Sales role would include achieving or exceeding revenue targets, successful onboarding of new clients, and maintaining strong relationships with existing accounts. Additionally, the growth and development of the sales team and positive feedback from clients would also be significant metrics.

Handling team conflicts requires open dialogue and a willingness to understand each person's perspective. I would encourage team members to express their concerns and facilitate a mediation process if necessary. Establishing clear roles and expectations can help prevent conflicts and create a collaborative environment.

Developing a strategic sales plan for EMEA would start with a thorough market analysis to identify opportunities and threats. Setting specific goals, creating action plans, and aligning cross-functional teams to support these objectives are key steps. Monitoring progress through KPIs and being adaptable to changes in the market will also be important.