Field Marketing Specialist, West

As a Field Marketing Specialist at Glean, your responsibilities include planning and executing various regional marketing events such as trade shows and webinars, managing event logistics, developing marketing strategies to enhance engagement, and collaborating with the sales team to identify market opportunities specific to the West region.

To qualify for the Field Marketing Specialist position at Glean, candidates should hold a Bachelor’s degree in Marketing or a related field, along with at least 2 years of experience in a B2B field marketing or events role, preferably within the technology sector. Strong project management skills and proficiency in marketing automation tools are also essential.

Maximizing event ROI as a Field Marketing Specialist at Glean involves developing and implementing comprehensive marketing strategies before, during, and after each event to engage attendees. Utilizing analytics to measure success and making data-driven adjustments to future events will also enhance ROI.

Glean prefers candidates for the Field Marketing Specialist role to have a minimum of 2 years of experience in a B2B field marketing or events position. This experience should ideally be in the tech industry, highlighting a track record of successful marketing events and campaigns.

At Glean, the company culture is characterized by inclusivity and diversity. As a Field Marketing Specialist, you will find a transparent work environment that supports personal growth and collaboration. The team is focused on helping one another achieve big goals while enjoying a flexible work setting.

In answering this question, focus on specific events you’ve successfully planned, detailing your role in coordinating logistics, managing vendors, and your approach to maximizing engagement. Showcase your adaptability in handling any unexpected challenges that arose.

Emphasize the importance of setting clear goals before the event and measuring performance against these goals afterwards. Discuss KPIs like attendance figures, engagement rates, leads generated, and overall ROI to demonstrate your analytical skills.

It’s important to mention tools you've used, such as Marketo or Salesforce, and share examples of how you leveraged these tools to streamline marketing processes, manage leads, and enhance event promotion.

Discuss your project management strategy, emphasizing prioritization based on deadlines, importance, and complexity. Illustrate your ability to allocate resources efficiently while maintaining communication with all stakeholders.

Outline a comprehensive approach, including researching the target audience, defining key messages, planning promotional events, leveraging social media, and measuring success through feedback and KPIs post-launch.

Provide a specific instance where you worked closely with sales, detailing how you facilitated communication, provided necessary marketing materials, and contributed to a successful event or campaign that tied back to sales goals.

Talk about your proactive approach to keeping informed through industry blogs, webinars, and networking with peers. Mention any relevant communities you participate in that enhance your knowledge of emerging marketing practices.

Choose a situation that illustrates your problem-solving abilities. Be specific about the challenges faced, the steps you took to address them, and the positive outcomes that resulted from your actions.

Emphasize the importance of data analysis in guiding decision-making. Provide examples of how you’ve used data to inform your marketing strategies and adjust campaigns for better results.

Discuss your perspective on customer engagement as an ongoing process of connecting with attendees before, during, and after events. Highlight the use of personalized outreach and follow-ups to enhance relationships and ensure participants feel valued.