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Marketing Analyst

As one of Ireland's leading homebuilders, Glenveagh is focused on delivering high quality homes in flourishing communities. We achieve quality and great accessibility to new homes by relentlessly innovating the way we plan, design and build. We bring new ideas home. 

As a member of the Glenveagh team, you will join a work environment where everyone feels welcome, valued, and empowered to express their ideas, and where collaboration and teamwork are the norm. Named as one of Ireland’s Best Large Workplaces in 2024, and accredited with the Gold Investors in Diversity Mark, we offer an unrivalled suite of benefits and a workplace where you can develop a long-term career. 

This position is based in our new state of the art Head Office in Maynooth - an open plan office, with wonderful collaborative working areas, subsidised canteen, EV charging points, and is easily accessible by car or public transport.

Key responsibilities & Duties

  • Monthly reporting through automated marketing integration tools, with a focus on metrics as outlined by the marketing team to help refine targeting, segmentation, and personalized marketing efforts
  • Monitor and report on KPIs and metrics for marketing campaigns, identifying areas of success and opportunities for improvement by creating clear and concise data visualizations, reports, and dashboards
  • Automating reports from multiple data sources and managing distribution to the management team
  • Developing our research capabilities and partnering with external entities to deliver best-in-class consumer insights
  • Conduct market research and competitor analysis to identify new marketing opportunities and trends
  • Assist the team in raising purchase orders and managing budgets to ensure efficient allocation of resources
  • Significant experience working in a marketing analyst or a data analyst position
  • Experience working on automated marketing integration tools (ETL/ELT approach), marketing analytics platforms (Google Analytics), data visualization tools (Tableau, Power BI)
  • Bachelor’s degree in marketing, data science/analytics, or a related field
  • Strong verbal and written communication skills, with the ability to present findings to non-technical audiences
  • Strong analytical and problem-solving skills with a keen attention to detail

Our Values

  • Collaborative: Proven ability to work effectively within a team environment
  • Customer Focused: Strong problem-solving skills with a customer-first mindset
  • Safety First: Committed to maintaining a safe and inclusive working environment
  • Can-Do: Proactive and solution-oriented mindset with a willingness to go the extra mile
  • Innovative: Open to new technologies and methodologies to enhance efficiency and effectiveness
  • Competitive salary in one of Ireland’s fastest growing PLCs with regular compensation reviews
  • Performance related bonus
  • Comprehensive health insurance for you and your dependents
  • Contributory pension scheme
  • Tax saver travel and bike to work 
  • Paid volunteering days
  • Continuous Professional development (CPD) programme & funding
  • Employee Assistance Programme
  • Long term illness cover
  • Peace of mind with life assurance
  • Family friendly policies including flexible parental leave, fertility leave, and paid maternity and paternity leaves  
  • Employee committees - Employee Network Groups, Sports and Social, Great Place to Work 
  • An exciting Wellbeing Programme with events and activities running throughout the year both online and in-person 
  • Hybrid working  
  • Flexible working  

Glenveagh is an equal opportunities employer and welcomes applications from suitably qualified candidates from all sections of the community. If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the recruitment process, please notify the Talent Acquisition team by contacting careers@glenveagh.ie.

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Average salary estimate

$60000 / YEARLY (est.)
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What You Should Know About Marketing Analyst, Glenveagh Properties PLC

Join Glenveagh, one of Ireland's leading homebuilders, as a Marketing Analyst! In this exciting role, you will be at the forefront of our mission to deliver high-quality homes in thriving communities. Based at our state-of-the-art Head Office in Maynooth, you'll enjoy a collaborative work environment where your ideas will be valued and welcomed. Your responsibilities will include leveraging automated marketing integration tools to provide insightful monthly reports that will refine our marketing strategies. You'll analyze KPIs and campaigns, and create engaging visualizations that depict our successes as well as opportunities for improvement. Additionally, your skills in market research and competitor analysis will open up new marketing opportunities, while your proficiency with data tools like Google Analytics, Tableau, or Power BI will help keep us ahead of trends. At Glenveagh, we believe in fostering a diverse and inclusive culture, which is why we offer fantastic benefits, from comprehensive health insurance to continuous professional development opportunities. If you have a customer-focused attitude, strong analytical skills, and a passion for innovative solutions, we’d love for you to apply and be a part of our dynamic team!

Frequently Asked Questions (FAQs) for Marketing Analyst Role at Glenveagh Properties PLC
What are the key responsibilities of a Marketing Analyst at Glenveagh?

As a Marketing Analyst at Glenveagh, you'll be responsible for monthly reporting on marketing metrics, monitoring and reporting on KPIs, automating reports from data sources, conducting market research, and assisting in managing purchase orders and budgets. Your role will be pivotal in refining our marketing strategies and ensuring optimal resource allocation.

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What qualifications do I need to apply for the Marketing Analyst position at Glenveagh?

To be considered for the Marketing Analyst role at Glenveagh, you should hold a Bachelor's degree in marketing, data science/analytics, or a related field. Significant experience as a marketing analyst or data analyst and proficiency in automated marketing integration tools and data visualization platforms are also essential.

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How does Glenveagh support its employees' professional development as a Marketing Analyst?

Glenveagh emphasizes continuous professional development for its employees, including those in the Marketing Analyst position. You will have access to funding for CPD programs, mentoring, and opportunities to attend workshops or courses that will enhance your skills and career growth.

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What tools will I need to be familiar with as a Marketing Analyst at Glenveagh?

As a Marketing Analyst at Glenveagh, familiarity with automated marketing integration tools, Google Analytics, and data visualization software like Tableau or Power BI is crucial. These tools will aid you in managing data effectively and deriving valuable insights for our marketing initiatives.

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What kind of culture can I expect as a Marketing Analyst at Glenveagh?

At Glenveagh, you can expect a collaborative and inclusive culture where teamwork is embraced. Employees are encouraged to share their ideas and contribute to innovations, making it a welcoming environment. With various employee support programs and a focus on wellbeing, you'll find a supportive atmosphere.

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Common Interview Questions for Marketing Analyst
Can you describe your experience with automated marketing integration tools?

In answering this question, highlight specific tools you've used and the outcomes achieved through automation. Discuss how your experience improves efficiencies and overall marketing effectiveness.

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How do you approach analyzing KPIs for marketing campaigns?

When discussing your approach, mention the specific metrics you prioritize and how you interpret the data to make informed recommendations for future campaigns.

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What is your process for conducting market research?

Share your structured approach to market research, including the tools and methodologies you use. Highlight your experience in extracting actionable insights from data to inform marketing strategies.

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Describe a time when your data analysis significantly impacted a marketing project.

Provide a specific example that demonstrates your analytical thinking and problem-solving skills. Highlight the context, your role, what you analyzed, and the positive impact on the project.

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How do you ensure effective communication of your findings to non-technical audiences?

Discuss your strategies for simplifying complex data into understandable insights. Mention using visuals, storytelling techniques, or specific examples where you successfully communicated your findings.

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What challenges have you faced while working with data, and how did you overcome them?

Share a relevant experience addressing data challenges. Focus on your problem-solving techniques and what you learned that could apply to the Marketing Analyst role at Glenveagh.

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Can you give an example of using data visualization tools effectively?

Discuss a specific project where you employed data visualization tools like Tableau or Power BI to convey insights. Explain how the visuals improved understanding and decision-making.

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How do you stay up to date with trends in marketing analytics?

Highlight your commitment to continuous learning. Mention specific resources, communities, or certifications that keep your skills current and relevant to the Marketing Analyst position.

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Describe your experience with budget management as a Marketing Analyst.

Discuss your familiarity with managing budgets in past roles, including how you ensured adherence to budgets in marketing campaigns and optimized resource allocation.

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Why do you want to work as a Marketing Analyst at Glenveagh?

Express your alignment with Glenveagh's values, culture, and mission. Discuss your enthusiasm for marketing analytics and how it complements your career aspirations within one of Ireland’s best workplaces.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 19, 2024

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