Lead Product Manager, Growth

As the Lead Product Manager, Growth at GoHenry, you will be responsible for owning and optimizing the registration journey, ensuring that new customers are set up for success. You will play a vital role in shaping a comprehensive growth strategy that enhances our services for families. Collaboration with cross-functional teams, including Product Design, Engineering, and Marketing, is crucial as you aim to create a delightful customer experience.

To qualify for the Lead Product Manager, Growth position at GoHenry, candidates should possess over 7 years of Product Management experience, showcasing a proven track record in driving customer and revenue growth. A passion for creating exceptional customer experiences and a data-driven mindset are essential. Familiarity with Agile software development practices and strong communication skills are also highly valued.

GoHenry empowers families by providing engaging money management tools and educational content. Our services, including a prepaid debit card and app for kids, help instill financial literacy from a young age. We create a seamless experience for our users, ensuring that parents have peace of mind while their children learn how to manage their money effectively.

The culture at GoHenry is centered around collaboration, innovation, and inclusivity. As a Lead Product Manager, you will be encouraged to share your knowledge and expertise with your peers while contributing to a product-led growth strategy. With the backing of a supportive team, you'll enjoy the flexibility to work in an environment that values both professional development and personal well-being.

At GoHenry, you can expect a range of fantastic benefits, including 33 days of holiday, options for flexible working arrangements, a comprehensive health cash plan, and excellent induction programs. We also offer enhanced maternity and paternity leave policies, mental and physical well-being support, and opportunities for ongoing learning and development throughout your career.

When optimizing a customer registration journey, I focus on identifying pain points through data analysis and user feedback. My approach includes A/B testing different versions of the registration process, streamlining information capture, and ensuring that customers understand the value of our offerings at each step. Engaging in continuous iteration based on customer insights is key to driving improvements.

I leverage data by utilizing analytics tools to track user behavior, conversion rates, and funnel performance. This information guides my decision-making process, helping me identify which features to enhance, experiment with new ideas, and measure the impact of changes. By closely monitoring key performance indicators, I can ensure that we stay aligned with our growth objectives.

One of the most successful products I managed was a family-oriented financial app. The key to its success was thorough market research, which informed the development of features that directly addressed user needs. Additionally, strong cross-functional collaboration and consistent user feedback sessions allowed us to refine our product before launch, ensuring it resonated with our target audience.

To collaborate with marketing teams effectively, I prioritize open communication and alignment on objectives. I regularly participate in joint planning sessions to ensure we’re on the same page about product positioning and campaign timing. Understanding each other’s strengths allows us to create cohesive strategies that drive user engagement and boost our growth initiatives.

Post-launch, I assess the success of a product feature by analyzing user engagement metrics, collecting feedback through surveys, and conducting user interviews. I look for evidence of improved customer satisfaction and retention. A critical part of this process is also examining any quick wins and areas for improvement so we can iterate rapidly and refine the feature further.

I manage priorities by utilizing a structured framework for evaluating the impact and urgency of each project. I regularly consult with stakeholders to align on priorities based on strategic goals. Using project management tools helps me keep track of deadlines and resource allocation while allowing flexibility to pivot when necessary.

User research plays a crucial role in my product development process. It informs the design and ideation stages by providing insights into user needs and pain points. Regularly engaging with users through interviews and usability tests enables me to validate concepts and make data-driven decisions, ensuring that the final product delivers real value.

To ensure team alignment on growth strategies, I organize regular strategy meetings that allow for open dialogue about our objectives. Creating shared documentation and dashboards that track progress also keeps everyone informed and engaged. I emphasize the importance of collaborative goal-setting, making sure all team members feel ownership of our growth initiatives.

I handle feedback or criticism by adopting a positive mindset and viewing it as an opportunity for growth. I actively listen to concerns, ask clarifying questions, and thank stakeholders for their insights. This approach fosters a culture of openness, and I make an effort to incorporate constructive feedback into future iterations of the product.

To improve an underperforming product, I would first conduct a thorough analysis of user feedback and performance metrics to identify key issues. Bringing in cross-functional teams to brainstorm potential solutions would be my next step, followed by running experiments to test these hypotheses. Implementing changes quickly and efficiently while communicating transparently with users helps build trust and drives renewed interest.