Lifecycle Marketing Manager/ Enterprise Growth

Grammarly is excited to offer a remote-first hybrid working model. Grammarly team members in this role must be based in the United States, and, depending on business needs, they must meet in person for collaboration weeks, traveling if necessary to the hub(s) where their team is based.This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.About GrammarlyGrammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.The OpportunityTo achieve our ambitious goals, we’re looking for a strategic Lifecycle Marketing Manager to join our lifecycle team and focus on marketing for our B2B audiences. The person in this role will be responsible for creating new initiatives for the millions of professional self-serve users who leverage Grammarly within their companies. This team member will play a significant role in growing the business by optimizing and scaling campaigns to drive new leads and general awareness of our enterprise and team-focused products, driving process improvement, synthesizing performance data, and prioritizing experimentation and program optimization. They will also lead, execute, and optimize email and in-product marketing programs supporting Grammarly’s Lifecycle Marketing strategies.In a brand new role within our growing lifecycle team, you will play a key part in growing our sales-enabled business lines by spearheading initiatives focused on lead generation and expansion within our self-serve subscriber base, increasing general awareness around Grammarly in the workplace, and deepening our relationships across the organization.In this role, you will:• Own the day-to-day execution of email, in-app, and push campaigns within our Iterable platform, including building, scheduling, and testing customer journeys and campaigns.• Coordinate cross-functional projects and campaigns between marketing, operations, analytics, and revenue teams. This includes project planning, proactive communication, expectation setting, training, and documentation.• Contribute to the larger strategy to deliver impact for key outcomes, providing input on team OKRs, planning, and roadmaps.• Pull and analyze data and reporting, including campaign-level tracking and sharing hypotheses and insights around top metrics.• Use a hypothesis-driven approach to execute on experiment and A/B testing opportunities.Qualifications• Has experience with lifecycle marketing (or related functions like Growth or Demand Generation) at scale for a B2B SaaS (software as a service) company.• Has experience working cross-functionally with both marketing and non-marketing teams to unlock new opportunities for efficiency and productivity at scale.• Can analyze and pull meaningful insights from both quantitative and qualitative data, with an understanding of basic metrics involved in a B2B and B2C business.• Has the ability to weigh a variety of inputs and tasks against strategic goals with strong project management and prioritization skills.• Understands first principles around email marketing, journey and automation, data analysis, segmentation, targeting, A/B testing, and a nuanced understanding of what converts for certain audiences.• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.• Is able to meet in person for their team’s scheduled collaboration weeks, traveling if necessary to the hub where their team is based.Compensation and BenefitsGrammarly offers all team members competitive pay along with a benefits package encompassing the following and more:• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)• Disability and life insurance options• 401(k) and RRSP matching• Paid parental leave• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick days• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)• Annual professional development budget and opportunitiesGrammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the futureUnited States:Zone 1: $138,000 – $169,000/year (USD)Zone 2: $125,000 – $152,000 /year (USD)For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information.We encourage you to applyAt Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).#LI-BS1#LI-HybridOriginal job Lifecycle Marketing Manager/ Enterprise Growth posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.