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Campaign Specialist

Summary:Guardsquare is looking for a passionate campaign specialist to help our global team with their marketing campaigns and activation plans, including campaign design, build, preparation, execution, and evaluation. You will work to support analytics, SEO, paid media, content management, lead management, webinars, and more. Together with key global and local stakeholders, you will manage marketing processes and practices to reach business goals across a number of channels.Responsibilities• :Support execution of multi-channel marketing programs focused on expanding our footprint within our customer base as well as driving net new customer• sSet up of all marketing emails, newsletters and organic social media within Hubspo• tResearch and propose new channels for awareness and demand generation programs in support of achieving program goal• sSupport management of marketing partners such as our SEO vendor, digital platforms, etc• .Research and propose relevant influencer partnerships and program• sWork across the extended marketing team to ensure campaigns and program assets and deliverable timelines are achieve• dPartner with Marketing Operations to support timely reporting on campaigns, ad hoc and monthly metric• sBuild and manage activation programs for key asset• sAssist with organic social media strategy and plannin• gPartner with Product Marketing and Demand Generation teams to ensure marketing nurture emails are continually refreshed and currentProfi• leBachelor’s degree in business, marketing, or a related fie• ldDesire to learn new skills; growth minds• etAnalytical thinker with an interest in digging into data and making strategic recommendations based on campaign metri• csExcellent verbal and written communication skil• lsA self-motivated, results-driven, enthusiastic, team player with great interpersonal skills and the ability to multi-ta• skKnowledge of HubSpot or a similar marketing automation platform a plusWhat Guardsquare offers• youA full time job with a competitive salary pac• kageYou are provided with the tools & flexibility to develop yourself successf• ullyAn international environment where you will interact with motivated & open colleagues with different backgro• undsA workplace where you can share and implement your i• deasA hybrid work policy, which helps guarantee an excellent work-life balanceAt Guardsquare, we take pride in being a diverse and multicultural company with team members representing numerous nationalities. We value different perspectives and opinions throughout the business which has contributed to our being the market leader in mobile application security. You will be part of a dynamic team that strives for excellence and focuses on continuous education and enhancement in skills. We encourage & empower our trusted colleagues to share their opinions, actively collaborate, and continue to learn andgrow.So, what are you waiting for? Join us! You can apply for this opportunity by filling out the application formbelow! About GuardsquareGuardsquare offers the most complete approach to mobile application security on the market, delivering the highest level of protection in the easiest possible way. Guardsquare’s software integrates seamlessly across the development lifecycle, from app security testing to code hardening to real-time visibility into the threat landscape. Guardsquare products provide enhanced mobile application security from early in the development process through publication.More than 900 customers worldwide across all major industries rely on Guardsquare to help them identify security risks and protect their mobile applications and SDKs against reverse engineering and tampering in the ever-evolving threatlandscape.Guardsquare is headquartered in Leuven (Belgium) with offices in Boston, MA, (USA), Ghent (Belgium), and Munich(Germany).

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What You Should Know About Campaign Specialist, Guardsquare

Are you ready to take your career to the next level? Guardsquare, a global leader in mobile application security, is on the hunt for a passionate Campaign Specialist to join our dynamic team in Boston, MA. In this role, you’ll dive into the world of marketing campaigns, helping us design, build, and execute strategies that make an impact. Your input will support everything from analytics and SEO to lead management and webinars, making your role crucial to our growth. You'll collaborate with key stakeholders to manage processes and practices that help us achieve our business goals across various channels. Imagine crafting multi-channel marketing programs meant to expand our customer base and attract new clients—all while enjoying a vibrant international environment where every idea is valued. With your analytical mindset and desire to learn, you'll propose new channels for awareness and drive innovative partnerships that contribute to our success. And let’s not forget, you’ll have the flexibility to grow and develop your skills in a hybrid work setting that prioritizes work-life balance. Join us at Guardsquare, where diverse perspectives drive excellence and team dynamics flourish. So, what are you waiting for? Get ready to make a difference in the ever-evolving landscape of mobile security!

Frequently Asked Questions (FAQs) for Campaign Specialist Role at Guardsquare
What are the key responsibilities of the Campaign Specialist at Guardsquare?

As a Campaign Specialist at Guardsquare, your key responsibilities will include executing multi-channel marketing programs, managing marketing email setups, and proposing new strategies for demand generation. You'll work closely with various teams to ensure that campaigns meet their objectives and timelines, while also engaging in management of marketing partners and reporting on campaign metrics.

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What qualifications are needed to apply for the Campaign Specialist position at Guardsquare?

To qualify as a Campaign Specialist at Guardsquare, candidates should possess a bachelor's degree in business, marketing, or a related field. Additionally, qualities like analytical thinking, excellent communication skills, and a results-driven mindset are essential. Familiarity with HubSpot or similar marketing automation platforms is a plus.

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What kind of marketing channels will a Campaign Specialist work with at Guardsquare?

At Guardsquare, a Campaign Specialist will engage with various marketing channels including email marketing, organic social media, and influencers partnerships. This diverse involvement allows for increased brand awareness and the generation of new leads.

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How does Guardsquare support the professional development of the Campaign Specialist?

Guardsquare is committed to nurturing growth by providing the tools and flexibility needed for professional development. Employees are encouraged to expand their skills while working in a supportive international environment that values diverse perspectives.

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What does the work-life balance look like for the Campaign Specialist at Guardsquare?

Guardsquare promotes an excellent work-life balance through a hybrid working policy that empowers employees to manage their schedules effectively. This flexibility enables the Campaign Specialist to excel in their role while also enjoying personal time.

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Common Interview Questions for Campaign Specialist
Can you describe your experience with multi-channel marketing programs?

Highlight specific campaigns you've worked on, describing the channels used (like email, social media, etc.), your role, and the impact of the campaign. Be prepared to discuss challenges you faced and how you overcame them.

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How do you approach analytics and reporting on marketing campaigns?

Discuss your process for collecting and analyzing data from campaigns. Mention specific tools you’ve used and how you leverage data to refine marketing strategies, ensuring that future campaigns align with business goals.

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What strategies do you use to research and propose new marketing channels?

Talk about your research methods, including market analysis and competitor benchmarking. Emphasize your creativity in identifying opportunities and your approach to testing new channels effectively.

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How do you manage deadlines while working on multiple campaigns?

Share your time management techniques, such as prioritizing tasks, using project management tools, or setting milestones for critical deliverables. Provide examples where you've successfully met deadlines in fast-paced environments.

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Can you give an example of a successful influencer partnership you’ve managed?

Discuss a specific influencer partnership, detailing how you chose the partner, the goals of the collaboration, and the outcome. Focus on what made the partnership successful and any lessons learned.

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What tools and platforms have you used for email marketing and social media management?

Mention specific tools you are familiar with, such as HubSpot for email marketing or Hootsuite for social media management. Explain how you've utilized these tools to enhance your marketing efforts.

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How do you ensure that content for marketing campaigns is always current and relevant?

Discuss your process for content updates, including regular reviews, keeping abreast of industry trends, and collaborating with other teams to ensure alignment with product offerings.

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What do you think are the most important metrics to track for a marketing campaign?

Highlight key metrics such as conversion rates, ROI, engagement rates, and customer acquisition cost. Discuss how these metrics inform decision-making and strategy adjustments.

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How would you handle negative feedback from a campaign?

Explain that you would see it as an opportunity for growth. Discuss the importance of addressing the feedback calmly, analyzing its validity, and adjusting future strategies accordingly.

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What motivates you to achieve results in marketing?

Talk about your passion for creativity, data, and the impact that successful marketing can have on a business. Discuss how the satisfaction of achieving goals drives you to continue improving.

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Guardsquare develops premium software for the protection of mobile applications against reverse engineering and hacking. Guardsquare is headquartered in Leuven, Belgium.

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Full-time, hybrid
DATE POSTED
December 4, 2024

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