Digital Media Planner - Strategy (CST)

The main responsibilities of a Digital Media Planner - Strategy at Channel Factory include managing the RFP process, collaborating on media plans tailored to client goals, and communicating key details about digital media specifications. This role involves curating targeting lists and integrating research into campaign responses while effectively collaborating with the Account Management team to transition campaigns smoothly from pre-sales to post-sales.

To qualify for the Digital Media Planner - Strategy position at Channel Factory, candidates should possess a Bachelor’s Degree and have 2-3 years of relevant experience in a digital media agency, ad tech, or advertising sales role. Familiarity with media math, digital video advertising platforms, and tools like Excel is essential, along with strong communication skills and a collaborative attitude.

Candidates for the Digital Media Planner - Strategy role at Channel Factory should demonstrate excellent organizational skills, a proactive problem-solving mindset, and the ability to operate across different time zones. Strong verbal and written communication skills, particularly in storytelling and presentations, will help set candidates apart and highlight their capability to function effectively in a team-oriented environment.

At Channel Factory, the work culture emphasizes innovation, collaboration, and continuous learning. Employees are encouraged to bring their creativity to the table and contribute to a lively and fast-paced digital media environment. The company also values work-life balance, offering flexibility while fostering a diverse and inclusive workplace.

The Digital Media Planner - Strategy contributes to client success at Channel Factory by developing tailored media plans that align with client KPIs and objectives. By leveraging extensive research on market trends and campaign data, the strategist can propose effective solutions and continuously optimize digital advertising strategies, ultimately delivering significant brand visibility and performance.

When answering this question, highlight your previous roles related to digital media planning, focusing on specific campaigns you've managed, the strategies you've implemented, and the outcomes. Showcase your familiarity with various platforms and tools, like Google Ads or Facebook Ads, as well as your understanding of media terminology and analytics.

Discuss your approach to understanding client needs through thorough communication and research. Explain that you consider their KPIs and how you use past performance data and current market trends to craft a media plan that aligns with their goals while being proactive in suggesting options that may exceed those expectations.

Talk about the tools and systems you utilize for organization, such as project management software or spreadsheets, and highlight your ability to set and maintain deadlines. Mention your experience with coordinating between stakeholders and how keeping track of details leads to smoother operations.

Highlight the importance of data in your planning process. Explain how you analyze previous campaigns and market research to inform your current strategies, allowing for informed decisions that can optimize campaign performance. Provide an example of how data informed a specific campaign you worked on.

Use the STAR method (Situation, Task, Action, Result) to articulate a specific challenge you encountered in a campaign, the steps you took to address it, and the eventual outcome. Emphasize your problem-solving skills and your ability to adapt and collaborate with colleagues.

When addressing this question, describe your approach of using clear, simple language and visuals to break down complex concepts. Share your methods for listening to client concerns and ensuring they feel comfortable and informed throughout the process.

Discuss key trends such as increased use of programmatic advertising, shifts towards video content consumption, or the rise of privacy considerations in digital media. Show your knowledge of the industry by connecting how these trends might affect planning strategies and client campaigns moving forward.

Provide a specific example of a project where you worked closely with the account management team. Highlight communication strategies, the roles of each team member, and how this collaboration led to a successful campaign outcome, reinforcing the importance of teamwork.

Discuss your passion for digital media and analytics as well as your desire to meet and exceed client expectations. Highlight personal growth and professional development as key motivators, as well as how achieving measurable results fuels your drive to succeed.

Discuss your time management strategies, like breaking tasks down into smaller parts and prioritizing urgent items. Sharing examples of past experiences where you successfully met tight deadlines while maintaining quality will showcase your ability to perform under pressure.