Senior Lifecycle Marketing Manager

As a Senior Lifecycle Marketing Manager at Headspace, your primary responsibilities include creating and executing personalized lifecycle marketing campaigns that drive member engagement and retention. You will work cross-functionally with Product, Data, Engineering, and Marketing teams to ensure a seamless experience for our members. Additionally, you’ll analyze metrics and drive experimentation to refine strategies for optimal results.

To succeed as a Senior Lifecycle Marketing Manager at Headspace, you should have extensive experience in consumer engagement and retention, particularly in app-based subscriptions. Proficiency with tools like Braze is essential for executing campaigns. Strong communication and analytical skills are key, along with a growth mindset that embraces quick learning and iteration.

Headspace is committed to fostering a growth-oriented environment for Senior Lifecycle Marketing Managers. Employees are encouraged to learn and iterate rapidly, with access to training and resources that help enhance their marketing skills. The collaborative culture also allows for sharing insights across teams, further supporting your professional development.

Preferred experience for the Senior Lifecycle Marketing Manager position at Headspace includes familiarity with B2B and B2B2C business models, as well as knowledge in consumer health tech. Experience leveraging AI for personalized communications is also valued, as it aligns with our innovation-driven approach to lifecycle marketing.

The base salary range for the Senior Lifecycle Marketing Manager position at Headspace is between $99,000 and $158,000, depending on relevant experience, skills, and qualifications. In addition to the competitive salary, Headspace offers a comprehensive Total Rewards package that includes stock awards, healthcare coverage, and other benefits.

To answer this question effectively, you should provide specific examples of past campaigns you've executed, emphasizing your role in the strategy, execution, and analysis phases. Highlight any data-driven insights that led to improved engagement or retention rates, showcasing your comprehensive understanding of lifecycle marketing.

Discuss the key metrics you typically focus on, such as engagement rates, retention rates, and conversion rates. Explain your method for interpreting data to inform future strategies, and give examples of how past campaigns' results influenced your decision-making process.

Share specific examples of strategies that you have successfully implemented in previous roles to improve retention. Discuss the importance of personalized messaging and multi-channel communication, demonstrating your ability to create impactful customer journeys that keep users engaged over time.

Emphasize your communication skills and ability to work effectively with various teams, such as Product and Engineering. Provide an example of a successful project where you collaborated across functions, detailing how you ensured alignment and drove successful outcomes together.

Demonstrate your understanding of leveraging data in marketing by explaining how you use metrics to craft targeted campaigns. Discuss tools you’ve used to analyze customer behavior and how insights from that data help shape your approaches to lifecycle marketing.

Outline a specific engagement experiment you conducted, detailing the hypothesis, execution, results, and lessons learned. Illustrate your analytical mindset and how you used the outcome to inform future marketing strategies.

Being knowledgeable about industry trends is crucial. Discuss the sources you follow, such as webinars, industry publications, or thought leaders. Highlight any networking you engage in that keeps you informed and how you apply this knowledge in your role.

Reflect on a specific challenge you faced in a past role, detailing your problem-solving approach. Discuss the steps you took to address the issue, the outcome, and what you learned from the experience, showing your resilience and capacity for growth.

Craft a thoughtful response that connects your passion for mental health and wellbeing with Headspace's mission. Share specific reasons about why you resonate with the company's values and how you envision contributing to their commitment to enhancing members’ lives.

Discuss your understanding of AI in marketing and how you would leverage it for personalized messaging at scale. Provide examples of innovative ways you have seen AI used in marketing or how you would apply it in your role at Headspace.