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Performance Marketing Associate, Search

Why Hearst Magazines?

Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, ELLE Decor, Women’s Health, Esquire, Men’s Health, Good Housekeeping, Harper’s BAZAAR, House Beautiful, Popular Mechanics, Oprah Daily and Veranda. We reach more than 150 million people every month in the United States alone.

But we’re more than just our magazines. We engage our audience across all mediums and channels—print, digital, video, and social—with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Your Impact

Hearst’s Performance Marketing team works strategically with Affiliate Partnerships, Programmatic Yield, and Edit teams to launch, optimize, and analyze search campaigns to drive high-performing traffic across our digital brands. As a part of this team, the Performance Marketing Associate will be responsible for media buying and traffic acquisition across self-serve paid search tools such as Google Ads. The ideal candidate should be highly organized, extremely detail oriented, possess a passion for analytics, and get excited about learning new skills.

Average salary estimate

$60000 / YEARLY (est.)
min
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$50000K
$70000K

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What You Should Know About Performance Marketing Associate, Search, Hearst

Are you ready to jump into the fast-paced world of digital marketing? As a Performance Marketing Associate at Hearst Magazines in New York, you'll become part of a vibrant team that drives performance across renowned brands such as Cosmopolitan and Harper’s BAZAAR. Imagine collaborating with a talented group of individuals who work closely with Affiliate Partnerships, Programmatic Yield, and Editorial teams to craft and analyze search campaigns that generate high-quality traffic to our digital channels. In this role, you'll take charge of media buying and traffic acquisition using self-serve paid search tools like Google Ads. Your attention to detail will be key as you optimize campaigns to not only meet but exceed performance goals. But it's not just about analytics; we want someone who is excited to learn and grow in a dynamic environment that combines cutting-edge technology with innovative marketing strategies. If you have a knack for organization, a passion for data, and a desire to make an impact in the marketing space, then this is the right opportunity for you. At Hearst Magazines, we do more than just create compelling content; we redefine how it reaches audiences, and your contributions will be vital in this mission!

Frequently Asked Questions (FAQs) for Performance Marketing Associate, Search Role at Hearst
What are the primary responsibilities of a Performance Marketing Associate at Hearst Magazines?

As a Performance Marketing Associate at Hearst Magazines, your core responsibilities will include media buying and traffic acquisition through platforms like Google Ads. You'll work alongside teams focused on Affiliate Partnerships and Programmatic Yield to launch, optimize, and analyze performance-driven search campaigns that effectively attract high-quality traffic across our diverse digital brands.

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What qualifications and skills are required for the Performance Marketing Associate position at Hearst Magazines?

To excel as a Performance Marketing Associate at Hearst Magazines, candidates should be highly organized and detail-oriented. A passion for analytics and a strong desire to learn new skills are essential. Familiarity with digital marketing tools, particularly experience with Google Ads, will be advantageous, along with a creative mindset to innovate marketing strategies.

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How does the Performance Marketing Associate contribute to Hearst Magazines' overall marketing strategy?

The Performance Marketing Associate plays a crucial role in Hearst Magazines' marketing strategy by driving traffic through effective search campaigns. By optimizing media buying efforts and analyzing campaign performance, you'll help the company understand audience behavior better and ensure our content reaches its target market effectively.

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How does the Performance Marketing Associate at Hearst Magazines measure success in campaigns?

Success as a Performance Marketing Associate at Hearst Magazines is measured by the performance metrics of the search campaigns you manage. You'll review KPIs such as click-through rates, conversions, and overall return on ad spend (ROAS) to determine how effectively your campaigns are driving high-quality traffic and achieving business objectives.

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Common Interview Questions for Performance Marketing Associate, Search
Can you explain your experience with Google Ads and how it relates to performance marketing?

When answering this question, highlight specific campaigns you've managed using Google Ads, focusing on your role in strategy development, execution, and analysis. Provide examples of how you've optimized campaigns for improved performance metrics, which will showcase your hands-on experience and understanding of performance marketing.

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What strategies would you use for optimizing search campaigns?

Discuss various optimization techniques you've applied in past roles, such as using negative keywords, improving ad copy, and A/B testing. Explain the importance of data analysis in your decision-making process and how you would track and adjust campaigns based on performance metrics.

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How do you prioritize your tasks when managing multiple campaigns simultaneously?

Talk about your organizational skills and the systems you use, such as project management tools or prioritization matrices. Emphasize the importance of creating a clear action plan to meet campaign deadlines without sacrificing quality.

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Can you describe a time when you faced a challenge in a campaign and how you overcame it?

Use the STAR method (Situation, Task, Action, Result) to outline the challenge, your approach to resolving it, and the results achieved. This will demonstrate your problem-solving skills and ability to remain proactive in challenging situations.

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What key performance indicators do you think are most important for measuring campaign success?

Identify vital KPIs such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). Explain why these metrics matter in evaluating the effectiveness of performance marketing efforts.

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How do you stay updated on industry trends and changes in digital marketing?

Share resources you follow, such as influential blogs, webinars, or industry conferences. Highlight any online courses or certifications you’ve pursued to enhance your knowledge and keep your skills relevant.

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How would you describe the relationship between SEO and paid search in performance marketing?

Discuss how both SEO and paid search work together to complement each other. Explain the importance of integrating organic and paid strategies to achieve comprehensive visibility and drive traffic effectively.

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What tools do you find most useful for analyzing campaign performance?

Mention tools like Google Analytics, SEMrush, or any internal reporting software you are familiar with. Elaborate on how you've utilized these tools to track performance, identify trends, and inform future strategies.

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How do you approach budget management for search campaigns?

Emphasize your understanding of tracking expenses, forecasting expenditures based on performance data, and adjusting bids strategically. Share any past experiences where you successfully managed a budget while maximizing ROI.

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What excites you most about working in performance marketing?

Share your passion for data-driven decision-making, the thrill of optimizing campaigns, and the opportunity to impact business outcomes. Discuss how you enjoy working at the intersection of creativity and analytics within digital marketing.

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Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Hearst is one of the nation’s largest diversified media and information companies. Its major interests include ownership of 15 daily and 34 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and A...

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Full-time, on-site
DATE POSTED
April 11, 2025

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