Sales Development Representative - job 1 of 3

As a Sales Development Representative at Heidi, your primary responsibilities will include executing outbound activities such as cold calling and emailing to generate leads and set appointments. You'll also identify prospects via social media, maintain a comprehensive database of leads in our CRM system (HubSpot), conduct product demos for potential clients, and assist in market research to identify untapped clinical groups. This dynamic role requires a collaborative spirit as you'll also support our Business Development Reps and Account Executives in their follow-up efforts.

Candidates applying for the Sales Development Representative position at Heidi should ideally have 1-2+ years of proven experience in B2B or B2C sales. Experience in the healthcare sector is desirable, and familiarity with early-stage software companies, particularly in conducting product demos, is a plus. A strong background in building sales pipelines through cold outreach is crucial, alongside being a self-starter who thrives in an accountable, performance-driven environment.

At Heidi, the team culture thrives on innovation and collaboration. You'll be surrounded by a talented mix of engineers, medical professionals, and designers, all working together towards a common goal: improving patient care globally. We emphasize open communication, with a flat hierarchy that prioritizes truth and creativity over titles, making it an exciting space for breakthrough ideas and personal development.

Absolutely! The Sales Development Representative role at Heidi comes with significant growth potential. With our ambitious global go-to-market strategy and emphasis on performance, high achievers can see rapid advancement opportunities, including roles with more responsibilities. Additionally, you'll receive mentorship and the chance to learn from some of the best minds in the healthtech space, propelling your career forward.

Heidi offers a range of enticing benefits for the Sales Development Representative position, including a hybrid working environment, additional paid days off for your birthday and wellness days, plus full gym access at our Melbourne location. You’ll also benefit from a generous personal development budget and gain ownership in the company through shares, creating a strong incentive for you to contribute to our success.

Certainly! In your answer, you might discuss specific strategies you've used in previous roles, such as targeting lists, crafting tailored messaging, and utilizing various platforms like email and LinkedIn for outreach. Highlight your success metrics, such as leads generated or appointments set, to demonstrate your effectiveness in cold outreach.

Focus on your passion for healthcare and the positive impact your work can have on patient care. You could mention your competitive nature and desire to meet and exceed sales targets while fostering meaningful relationships with healthcare professionals. Conveying a genuine connection to the mission of Heidi will show alignment with the company's values.

Discuss your approach to lead qualification processes, like using specific criteria to assess lead value, interest levels, and potential conversion rates. Highlight any tools or systems you use, such as CRM software, to manage your pipeline, and how prioritizing certain leads has resulted in successful sales outcomes in past experiences.

Here, you should emphasize resilience and learning from rejection. Share a specific incident where you were turned down, what you learned from the experience, and how you adjusted your approach moving forward. This shows potential employers that you can maintain a positive attitude and keep striving for success despite setbacks.

Discuss the importance of active listening, personalizing your communication based on the prospect's needs, and building trust through transparency. Share examples of how you've successfully connected with clients in the past, perhaps by finding common ground or demonstrating genuine interest in their challenges, which can enhance your approach to relationship-building at Heidi.

Here, you should provide insights into the current state of healthcare and mention key challenges, such as administrative burdens and the need for innovative solutions like AI. Discuss how your understanding can help you better position Heidi's products and contribute to solving these challenges, which demonstrates your dedication to the role.

Answer this by outlining a structured preparation process, such as researching the client's background, understanding their specific needs, and tailoring your demo to address their pain points. Mention the importance of practicing the presentation and anticipating potential questions or objections, ensuring you can deliver a compelling demonstration of Heidi's products.

Describe your methods for tracking metrics such as lead conversion rates, appointment settings, and overall sales performance. Mention any tools you use, like CRM software, and how you actively analyze this data to make informed decisions and adjust your strategies to enhance your effectiveness as a Sales Development Representative.

Emphasize the value of collaboration and support when working with other team members. Talk about how sharing insights and strategies with colleagues, as well as collaborating with Business Development Reps and Account Executives, can drive overall success. Showcase your willingness to contribute to team goals and your belief in the collective effort's importance.

This is a chance to express your enthusiasm for Heidi's mission to revolutionize healthcare with AI. Discuss how you're drawn to their innovative approach, commitment to improving patient care, and the vibrant company culture. This will illustrate not only your personal alignment with the company's values but also your eagerness to contribute to their growth and success.