Growth Marketing Manager - Mexico

The Growth Marketing Manager at HER will develop and implement strategies focused on user acquisition and engagement specifically in the Mexican market. The role includes launching multi-channel campaigns, managing effective spend across various platforms like Meta and TikTok, and analyzing performance to optimize ROI.

Candidates for the Growth Marketing Manager role at HER should have 4-6 years of marketing experience in consumer tech or mobile applications. A deep understanding of the Mexican market and proficiency in performance marketing platforms is essential, alongside strong analytical skills and excellent communication in both Spanish and English.

At HER, ensuring cultural relevance is crucial, particularly for the Growth Marketing Manager. This involves tailoring marketing initiatives to resonate with the specific nuances of the Mexican market and collaborating with internal and external teams for localization of creative assets to maintain brand consistency.

The Growth Marketing Manager at HER will launch innovative multi-channel campaigns that include performance marketing, social media, influencer partnerships, and community activations, all designed to drive measurable user acquisition and enhance brand visibility.

HER promotes a supportive, inclusive environment where diversity is celebrated. For a Growth Marketing Manager, there’s the opportunity to shape marketing strategies that will significantly impact the sapphic community while also enjoying professional growth opportunities and competitive benefits.

To develop a marketing strategy for the Mexican market, I would first conduct thorough market research to understand local culture and consumer behavior. I would then create tailored campaigns that align with these insights while ensuring brand consistency and cultural relevance.

Certainly! One successful campaign I executed involved launching a coordinated effort across social media, paid ads, and influencer partnerships. We closely monitored performance metrics, allowing for real-time adjustments, which ultimately led to a significant increase in user engagement and acquisition.

I use tools like Google Analytics and Excel for comprehensive data analysis. These tools help me track performance trends, user engagement, and ROI effectively, allowing for data-driven decision-making in optimizing campaigns.

I assess the goals of each campaign and the current market dynamics. Paid strategies can provide immediate visibility and user acquisition, while organic strategies build long-term engagement. Balancing both allows me to leverage their strengths for effective growth.

To enhance brand awareness for HER, I would implement guerrilla marketing tactics, collaborate with local influencers for authentic representation, and create culturally relevant content that speaks directly to our community's values and interests.

I would research and understand significant cultural events and movements in Mexico, then create campaigns that not only celebrate these occasions but also engage the community, making HER a part of the conversation around cultural identity and inclusivity.

User feedback is immensely important as it provides direct insights into what resonates with our community. I incorporate feedback into strategy development to optimize user experience and tailor future campaigns to better meet our audience's needs.

I've successfully managed influencer partnerships by identifying key individuals who align with the brand values and audience. Building authentic relationships with influencers not only boosts campaign credibility but significantly enhances engagement rates.

Key metrics include user acquisition rates, retention rates, engagement levels, and ROI. These metrics provide a comprehensive view of campaign effectiveness and enable us to pinpoint areas needing improvement.

I prioritize my tasks by aligning them with campaign goals and deadlines. Using project management tools helps me stay organized, and regular reviews ensure that I adjust my focus as needed to maintain efficiency across all channels.