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Marketing Specialist

Description

Role

Under the umbrella of a unified marketing strategy, assists the head of Marketing in ensuring a comprehensive approach to digital marketing, content creation, search engine optimization (SEO), public relations, and cross-department collaboration. This role ensures that all marketing efforts uphold the credit union's core values and protect its brand identity while maintaining alignment with the strategic goals and law enforcement community. This includes, but is not limited to, carefully protecting and promoting the credit union’s reputation and ensuring all materials reflect a consistent, professional image across all platforms.


Major Duties and Responsibilities

35%

Adheres to the annual marketing plan and budget while coordinating the development and execution of the credit union's promotions, projects, special events, and product rollouts. Ensures alignment with strategic goals and target markets.


25%

Demonstrates proficiency in various software programs for production, design, and research, including the marketing customer information file (MCIF) program for target market identification and tracking. Manages and updates the credit union’s content management system (CMS) and digital banking platform.


10%

Coordinates SEO strategies and digital marketing research, including implementing SEO best practices, tracking campaign results, and staying up-to-date with financial institution trends and competitor analysis.


10%

Develops and manages content across various platforms, including blogs, videos, social media, email, and digital channels, focusing on product education, new member growth, and brand awareness.


10%

Coordinates marketing and content research efforts to understand audience preferences, industry trends, and campaign performance. Utilizes data to refine strategies and improve results.


5%

Participates in public and law enforcement community relations activities to promote the credit union, fostering relationships with members and the wider law enforcement community to increase brand visibility.


5%

Collaborates with other departments (e.g., lending, member services, business relations) to ensure seamless communication and execution of marketing initiatives, product rollouts, and promotions.


Other duties, as assigned.


Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control. Follows established company policies and procedures, including but not limited to: Sarbanes Oxley controls, Business Ethics and Standard of Conduct, Electronic Communications, Confidentiality and Privacy.


Houston Police Credit Union is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.


Pay Rate of $24.05 - $30.06 per hour.

Requirements

Experience

A minimum of one year up to three years of similar or related experience, including preparatory experience.


Education/Certifications/Licenses

A college degree.


Interpersonal Skills

A significant level of trust, credibility and diplomacy is required. In-depth dialogue, conversations and explanations with members and outside vendors can be of a sensitive and/or highly confidential nature. Communications may involve motivating, influencing, educating and/or advising others on matters of significance.


Physical Requirements

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 5 lbs. Must be capable of climbing/descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must by capable of regular, reliable and timely attendance.


Working Conditions

Must be able to routinely perform work indoors in climate-controlled shared work area with moderate noise.


Mental and/or Emotional Requirements

Must be able to perform job functions with supervision and work effectively either on own or as part of a team. Must be able to read and carry out various instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic mathematical calculations with extreme accuracy. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines/requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on confidential matters.

Average salary estimate

$56200 / YEARLY (est.)
min
max
$50000K
$62400K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Specialist, Houston Police Credit Union

Are you a passionate and innovative Marketing Specialist looking for an exciting opportunity at the Houston Police Credit Union? In this role, you will collaborate closely with the head of Marketing to implement effective digital marketing strategies, ensuring that the credit union’s brand identity is consistently reflected across all platforms. You’ll have the chance to lead diverse initiatives ranging from content creation and SEO to public relations and community engagement. With responsibilities such as coordinating promotional events and product rollouts, managing the content management system, and utilizing marketing technology for target market analysis, every day will be dynamic and rewarding. This position also emphasizes the importance of cross-department collaboration, working with teams from lending to member services, allowing you to make a significant impact on our members and the law enforcement community. As a Marketing Specialist, you will refine strategies based on data insights, develop engaging content for various digital channels, and stay updated with industry trends to ensure that our marketing efforts are first-rate. Join us to protect and enhance the reputation of the Houston Police Credit Union while fostering relationships that matter. If you’re ready to dive in and bring your creativity and expertise to the table, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Marketing Specialist Role at Houston Police Credit Union
What are the main responsibilities of the Marketing Specialist at Houston Police Credit Union?

The Marketing Specialist at Houston Police Credit Union will primarily focus on executing the annual marketing plan, coordinating promotions, managing the content management system, and implementing SEO strategies. This role ensures that all marketing efforts align with the credit union's core values while protecting its brand identity.

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What qualifications are needed for the Marketing Specialist position at Houston Police Credit Union?

To qualify for the Marketing Specialist role at Houston Police Credit Union, candidates should have a college degree and 1-3 years of relevant experience in marketing. Strong communication skills, an understanding of digital marketing strategies, and proficiency in various software programs are also important for success in this role.

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How does the Marketing Specialist contribute to community relations at Houston Police Credit Union?

The Marketing Specialist contributes to community relations by participating in public and law enforcement community activities, fostering relationships to promote the credit union. This involvement is crucial for increasing brand visibility and engagement with community members.

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What type of environment can a Marketing Specialist expect at Houston Police Credit Union?

A Marketing Specialist at Houston Police Credit Union can expect a climate-controlled, shared work environment with moderate noise. The role primarily involves sedentary tasks with limited physical exertion, alongside regular communication with team members and vendors.

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What kind of marketing technologies does the Marketing Specialist at Houston Police Credit Union work with?

The Marketing Specialist will utilize various marketing technologies, including a marketing customer information file (MCIF) program for target market identification, content management system (CMS) for digital content updates, and digital banking platforms to enhance the credit union’s marketing efforts.

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Common Interview Questions for Marketing Specialist
Can you describe your experience with digital marketing and how it relates to the Marketing Specialist role?

When answering this question, focus on specific digital marketing strategies you have successfully implemented in the past. Discuss tools you've used, such as SEO techniques or content management systems, and highlight measurable results to demonstrate your effectiveness.

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How do you prioritize marketing tasks and manage deadlines?

Reflect on your organizational skills and share a systematic approach to prioritizing tasks. Discuss methods such as scheduling, using project management tools, or breaking down larger projects into manageable steps to ensure you meet tight deadlines effectively.

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What strategies do you use to analyze marketing campaign performance?

Discuss utilizing analytics tools to track key performance indicators (KPIs) like conversion rates, website traffic, or engagement levels. Mention how you interpret data to refine strategies and improve future marketing efforts for better results.

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Explain your experience in creating content across digital platforms.

Illustrate your ability to create engaging content by describing various projects you've worked on. Highlight the platforms you’ve used, such as blogs, emails, or social media, and how your content has achieved its intended goals.

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How do you ensure brand consistency in your marketing efforts?

Describe your approach to maintaining brand consistency, including understanding brand guidelines and regular communication with the team. Provide examples of how you’ve made sure all marketing materials and communications align with the organizational values.

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What role does collaboration play in your work as a Marketing Specialist?

Share your views on working collaboratively with different departments. Emphasize flexibility in communication styles and how you've successfully coordinated projects across various teams to achieve common goals.

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How would you handle a situation where you receive negative feedback on a marketing campaign?

Position yourself as someone who views constructive criticism as an opportunity for growth. Discuss how you would analyze the feedback, gather insights, and adjust your next steps to mitigate issues while maintaining a positive brand image.

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What are your thoughts on SEO and its importance in marketing?

Articulate the fundamental principles of SEO and how it influences overall marketing strategies. Discuss specific techniques you've implemented in past campaigns to improve organic visibility and drive traffic to digital platforms.

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How do you stay informed about industry trends and best practices?

Mention your commitment to continuous learning through resources such as industry blogs, webinars, or networking with peers. Articulate how you apply these insights to enhance your marketing strategies at Houston Police Credit Union.

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What would you do to contribute to community engagement as a Marketing Specialist?

Express your understanding of community engagement and the role it plays in brand visibility. Provide examples of initiatives you would propose, such as organizing events or partnerships that align with the values of Houston Police Credit Union.

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Originally founded on October 21, 1937, towards the end of the Great Depression, Houston Police Credit Union was created by Houston police officers to establish a financial institution that was owned and operated by the local police force—a financ...

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Full-time, on-site
DATE POSTED
April 22, 2025

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