Marketing Manager, Customer Review Programs

Marketing

Remote - USA

1160353

At HubSpot, our customers are at the core of everything we do. The feedback they provide is critical in shaping our products and services - and helping other companies evaluate if HubSpot is right to help grow their business. As our products and offerings continue to evolve, we have a tremendous opportunity to connect with our customers and amplify their voices with more breadth, depth, and empathy than ever before. 

With that in mind, HubSpot is looking for a dynamic marketer to lead, scale and innovate our customer review program. This role sits on our Customer Proof Team, which manages a broad range of critical programs that attract, engage and delight HubSpot’s prospects and customers. 

Your work will involve implementing diverse engagement strategies, managing review platforms, and ensuring that awards and insights from reviews are integrated across the business. As part of this role, you’ll collaborate with various teams, including product marketing, sales, customer success, and international teams to maximize the impact of our review initiatives.

We are looking for someone with strong strategic and analytical skills, a knack for working with cross-functional teams, a desire to innovate on traditional review tactics, and — most importantly — a passion for customer feedback!

In this position, you will have the opportunity to concentrate on::

• Reputation Management: Continuously monitor and engage proactively on key review platforms to manage and enhance HubSpot’s online reputation.
• Review Solicitation: Develop and execute diverse engagement strategies and event-based review collection to maximize the volume and quality of reviews.
• Platform Engagement: Focus strategically on platforms like G2, Trustpilot, and TrustRadius, running regular campaigns to maintain review recency and volume.
• Data Integration and Utilization: Share awards and review insights across product, marketing, sales and cs teams to drive improvements and highlight successes.
• Cross-functional Collaboration: Coordinate efforts across departments to ensure alignment with overall business objectives and maximize the impact of review initiatives.
• Recognition and Incentives: Acknowledge and reward customers who provide reviews and incentivize internal teams to support review collection efforts.

We are looking for people who:

• Showcase strategic thinking: Develop innovative approaches to enhance customer review programs.
• Excel in reputation management: Proven experience in monitoring and managing online reputations on key review platforms.
• Have strong analytical skills: Ability to track key metrics and use data to inform strategic decisions.
• Possess strong communication skills: Comfortable presenting to executives and internal/external audiences with excellent writing skills.
• Are skilled collaborators: History of collaborating closely with product, sales, marketing, and other internal stakeholders.
• Take ownership of their work: High personal accountability and the ability to work independently to drive projects and initiatives.
• Have great project management skills: Strong communication around project timelines, responsible individuals, and status updates.
• Possess a growth mindset: Actively seek out opportunities to learn and improve, and aren’t afraid to give and receive feedback.
• Have experience in the software, cybersecurity, or B2B technology industries.
• Are using AI today and / or are passionate about incorporating AI into their work.

Additional Qualifications:

• Experience: Minimum of 3-5 years in marketing, with a focus on managing customer review programs or similar roles.
• Required: Candidates must have proven, hands-on experience in building, scaling and optimizing customer review strategies across multiple platforms.
• Education: Bachelor’s degree in Marketing, Business, or related field preferred.
• Skills: Proficiency in CRM tools and review platforms like G2, Trustpilot, TrustRadius, Gartner.

Join us and help bring our customers’ feedback to life!

#LI-KK2

Cash compensation range: 70000-105000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot. 

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