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Lead, Marketing Campaign Management

**Become a part of our caring community and help us put health first**Humana’s Marketing organization is seeking an experienced Lead, Marketing Campaign Management - Tech Enablement, to join the team working remote anywhere in the US. The Tech Enablement Lead role reports directly to the Director, Technology, Measurement, & Optimization and owns the successful execution of marketing campaigns. The Tech Enablement role serves as a subject matter expert on the technologies and digital data assets, providing strategic direction to campaigns teams to support successful marketing efforts. The ideal candidate will have the ability to manage and optimize marketing campaigns across various channels, including email, social media, web, Print, Call and mobile. Additionally, they will have a strong ability to provide guidance to technical teams and campaign teams as well as serve as the interface between the Salesforce and marketing team.• *Key Role Functions**+ Manages the technology and data and digital assets to support the execution of campaigns by ensuring the team has access to the right technologies and data insights needed for success+ Provides guidance to technical teams and serves as the interface between the Salesforce Marketing team and CenterWell Pharmacy Marketing+ Provides guidance to campaign teams on technology and data strategies to achieve pre-defined campaign goals+ Responsible for the technical organization, distribution, and archiving of campaign content+ Drives the complex integration of optimized automation across multiple channels, leveraging real-time data and AI for predictive and prescriptive marketing actions+ Identifies innovative solutions to introduce innovative technology, tools, and digital in CenterWell Pharmacy marketing efforts+ Serves as an advisor of the Technology, Measurement, & Optimization Leader in crafting the technology and data strategies for the organization+ Ensuring alignment with business objectives and compliance with legal and regulatory requirements such as GDPR and CCPA+ Provides guidance regarding Preference & subscription management to Salesforce Marketing team and CenterWell Pharmacy Marketing• *Use your skills to make an impact**• *Required Qualifications**+ Bachelor’s degree in marketing, communications, computer science, mathematics, or a related field+ 8+ years of experience using marketing technologies to execute campaigns+ 2+ years of project leadership experience+ Comprehensive knowledge of Salesforce Marketing Cloud, Lucidchart, or comparable campaign management/segmentation tools+ Advanced experience working with large, complex data sets within large organizations+ Strong proficiency in marketing technologies, digital cloud platforms, and data warehouse systems+ Proficiency in understanding Healthcare-related data+ Proficiency in verbal and written communication to senior and executive leadership+ Must be passionate about contributing to an organization focused on continuously improving consumer experiences• *Preferred Qualifications**+ Master’s degree in marketing, advertising, communications, business, or a related field+ Advanced Degree in a quantitative discipline, such as Mathematics, Economics, Finance, Statistics, Computer Science, Engineering or related field+ Extensive experience with business intelligence platforms (e.g., Tableau, Power BI)+ Expertise in executing marketing technology strategies through digital marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, etc.)+ Familiarity with cloud computing platforms (e.g., AWS, Azure, Google Cloud) and cloud storage services (e.g., Amazon S3) and how they interact with a data warehouse (i.e., Snowflake)+ Experience with tools such as Power BI, Tableau and Qlik for creating data visualizations+ Expertise in data mining, forecasting, simulation, and/or predictive modeling+ Experience creating analytics solutions for various healthcare sectors+ Prior technology and data experience with Fortune 500 Company• *Additional Information**To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested+ Satellite, cellular and microwave connection can be used only if approved by leadership+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:+ Health benefits effective day 1+ Paid time off, holidays, volunteer time and jury duty pay+ Recognition pay+ 401(k) retirement savings plan with employer match+ Tuition assistance+ Scholarships for eligible dependents+ Parental and caregiver leave+ Employee charity matching program+ Network Resource Groups (NRGs)+ Career development opportunities• *Our Hiring Process**As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.• *Scheduled Weekly Hours**40• *Pay Range**The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$102,200 - $140,700 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.• *Description of Benefits**Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.• *About us**Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.• *Equal Opportunity Employer**It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.• *Become a part of our caring community and help us put health first**Humana’s Marketing organization is seeking an experienced Lead, Marketing Campaign Management - Tech Enablement, to join the team working remote anywhere in the US. The Tech Enablement Lead role reports directly to the Director, Technology, Measurement, & Optimization and owns the successful execution of marketing campaigns. The Tech Enablement role serves as a subject matter expert on the technologies and digital data assets, providing strategic direction to campaigns teams to support successful marketing efforts. The ideal candidate will have the ability to manage and optimize marketing campaigns across various channels, including email, social media, web, Print, Call and mobile. Additionally, they will have a strong ability to provide guidance to technical teams and campaign teams as well as serve as the interface between the Salesforce and marketing team.• *Key Role Functions**+ Manages the technology and data and digital assets to support the execution of campaigns by ensuring the team has access to the right technologies and data insights needed for success+ Provides guidance to technical teams and serves as the interface between the Salesforce Marketing team and CenterWell Pharmacy Marketing+ Provides guidance to campaign teams on technology and data strategies to achieve pre-defined campaign goals+ Responsible for the technical organization, distribution, and archiving of campaign content+ Drives the complex integration of optimized automation across multiple channels, leveraging real-time data and AI for predictive and prescriptive marketing actions+ Identifies innovative solutions to introduce innovative technology, tools, and digital in CenterWell Pharmacy marketing efforts+ Serves as an advisor of the Technology, Measurement, & Optimization Leader in crafting the technology and data strategies for the organization+ Ensuring alignment with business objectives and compliance with legal and regulatory requirements such as GDPR and CCPA+ Provides guidance regarding Preference & subscription management to Salesforce Marketing team and CenterWell Pharmacy Marketing• *Use your skills to make an impact**• *Required Qualifications**+ Bachelor’s degree in marketing, communications, computer science, mathematics, or a related field+ 8+ years of experience using marketing technologies to execute campaigns+ 2+ years of project leadership experience+ Comprehensive knowledge of Salesforce Marketing Cloud, Lucidchart, or comparable campaign management/segmentation tools+ Advanced experience working with large, complex data sets within large organizations+ Strong proficiency in marketing technologies, digital cloud platforms, and data warehouse systems+ Proficiency in understanding Healthcare-related data+ Proficiency in verbal and written communication to senior and executive leadership+ Must be passionate about contributing to an organization focused on continuously improving consumer experiences• *Preferred Qualifications**+ Master’s degree in marketing, advertising, communications, business, or a related field+ Advanced Degree in a quantitative discipline, such as Mathematics, Economics, Finance, Statistics, Computer Science, Engineering or related field+ Extensive experience with business intelligence platforms (e.g., Tableau, Power BI)+ Expertise in executing marketing technology strategies through digital marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, etc.)+ Familiarity with cloud computing platforms (e.g., AWS, Azure, Google Cloud) and cloud storage services (e.g., Amazon S3) and how they interact with a data warehouse (i.e., Snowflake)+ Experience with tools such as Power BI, Tableau and Qlik for creating data visualizations+ Expertise in data mining, forecasting, simulation, and/or predictive modeling+ Experience creating analytics solutions for various healthcare sectors+ Prior technology and data experience with Fortune 500 Company• *Additional Information**To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested+ Satellite, cellular and microwave connection can be used only if approved by leadership+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:+ Health benefits effective day 1+ Paid time off, holidays, volunteer time and jury duty pay+ Recognition pay+ 401(k) retirement savings plan with employer match+ Tuition assistance+ Scholarships for eligible dependents+ Parental and caregiver leave+ Employee charity matching program+ Network Resource Groups (NRGs)+ Career development opportunities• *Our Hiring Process**As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.• *Scheduled Weekly Hours**40• *Pay Range**The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$102,200 - $140,700 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.• *Description of Benefits**Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.• *About us**Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.• *Equal Opportunity Employer**It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
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What You Should Know About Lead, Marketing Campaign Management, Humana

Join Humana as the Lead, Marketing Campaign Management - Tech Enablement and play a key role in our mission to put health first! This remote position allows you to work from anywhere in the US while leading marketing campaigns that truly make a difference. You'll report to the Director of Technology, Measurement, & Optimization, directing the seamless execution of multi-channel campaigns across email, social media, web, and more. As an expert in digital technologies and data assets, your strategic guidance will empower campaign teams to achieve their goals effectively. You'll collaborate closely with technical and marketing teams, leveraging tools such as Salesforce Marketing Cloud and other data-driven platforms. Your role will involve managing complex data sets, ensuring that campaigns are not only efficient but also personalized, helping enhance consumer experiences. If you're excited about innovative solutions, optimizing automation, and driving impactful results, this is your chance to shine! It’s essential to have a solid background in marketing technologies and understand healthcare data, along with exceptional communication skills. At Humana, we believe in flexibility and support for our team members, and we're committed to fostering a continuous improvement mindset. If you are passionate about leveraging your expertise to elevate marketing performance while making a meaningful impact in healthcare, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Lead, Marketing Campaign Management Role at Humana
What are the responsibilities of the Lead, Marketing Campaign Management at Humana?

The Lead, Marketing Campaign Management at Humana is responsible for overseeing the execution of marketing campaigns across various channels. This includes managing technology and data assets, providing strategic direction to campaign teams, and ensuring compliance with legal and regulatory requirements. The role also emphasizes utilizing real-time data and AI to optimize campaigns and drive innovative solutions within the marketing efforts.

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What qualifications do you need to apply for the Lead, Marketing Campaign Management position at Humana?

To apply for the Lead, Marketing Campaign Management role at Humana, candidates must possess a Bachelor’s degree in marketing, communications, computer science, mathematics, or a related field. Additionally, at least 8 years of experience in marketing technologies, along with 2 years of project leadership experience, are critical for this position. Strong familiarity with Salesforce Marketing Cloud, data management, and healthcare data is also essential.

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What is the salary range for the Lead, Marketing Campaign Management role at Humana?

The compensation for the Lead, Marketing Campaign Management position at Humana ranges from $102,200 to $140,700 per year. This competitive pay reflects the skills and experience brought to the role and is part of a bonus incentive plan based on individual and company performance.

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How does Humana support employee development for the Lead, Marketing Campaign Management role?

Humana offers a variety of benefits aimed at promoting employee wellness and personal development. This includes comprehensive health coverage from day one, tuition assistance, career development opportunities, and access to Resource Groups to foster community and support. Employees in this role are encouraged to grow and advance while making an impact in healthcare marketing.

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What kind of work environment can the Lead, Marketing Campaign Management expect at Humana?

As a remote position, the Lead, Marketing Campaign Management role at Humana offers a flexible work environment. Employees are expected to create a dedicated workspace free from interruptions to protect sensitive health information. Humana provides necessary equipment and encourages a balance between professional and personal life, all while maintaining a focus on health and well-being.

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Common Interview Questions for Lead, Marketing Campaign Management
Can you describe your experience with marketing technologies relevant to the Lead, Marketing Campaign Management role?

In your response, highlight specific marketing technologies you've worked with, especially Salesforce Marketing Cloud. Discuss how you utilized these tools to enhance campaign execution, manage data, or improve consumer engagement. Provide examples of successful campaigns you've led or contributed to that utilized these technologies effectively.

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How do you ensure successful execution of multi-channel marketing campaigns?

Detail the strategies you employ to coordinate efforts across different channels such as email, social media, and web. Discuss how you align campaign goals, utilize data analytics for optimization, and ensure consistency in messaging. Providing specific instances where you managed complex campaigns will strengthen your answer.

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What approaches do you use for data analysis in marketing?

Explain your methodology when it comes to analyzing large data sets to inform marketing decisions. Discuss tools and techniques you favor for deriving insights from data, such as A/B testing or segmentation strategies, that lead to actionable outcomes and successful campaigns.

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How have you effectively collaborated with technical teams in previous roles?

Share specific examples of your experiences working with technical teams, emphasizing your communication strategies to bridge gaps between marketing and technology. Discuss how you ensured understanding of campaign requirements and facilitated successful implementation of marketing technologies.

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Can you give an example of how you've driven innovative solutions in marketing?

Provide an example of a campaign or project where you introduced innovative strategies or technologies. Discuss the challenges you faced, how you approached them, and the impact your innovative ideas had on the campaign's success.

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What strategies do you use for managing project timelines effectively?

Discuss project management techniques you have used, such as Gantt charts or Kanban boards. Highlight how you prioritize tasks, monitor progress, and communicate with stakeholders to ensure projects remain on schedule, providing examples of successful project outcomes.

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How do you stay updated with industry trends in marketing technology?

Mention the resources you rely on, such as industry publications, webinars, or professional networks. Discuss how you apply new insights or trends to your work, ensuring that your marketing strategies remain relevant and effective.

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How do you handle compliance issues like GDPR in your marketing campaigns?

Explain your familiarity with legal regulations affecting marketing, particularly GDPR and CCPA. Describe processes you implement to ensure compliance, including data management practices and how you communicate compliance requirements to your team.

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What role does consumer feedback play in your marketing campaigns?

Discuss how you integrate consumer feedback into campaign planning and execution. Highlight specific methods for gathering feedback and how that information influences your marketing strategies, leading to improved consumer experiences.

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Can you describe a challenging situation related to data management you've faced?

Share a specific challenge, detailing the data-related issue you encountered. Explain the steps you took to analyze the situation, the solutions you implemented, and the successful results that followed, showcasing your problem-solving skills.

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Since 1961, Humana has been committed to helping people live healthy and happy. Our approach is simple—offer personalized care from people who care. We do this by listening to our members and creating solutions to help them reach the best version ...

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DATE POSTED
April 23, 2025

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