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Vice President, Marketing and Commercial Strategy

IDEAYA Biosciences (NASDAQ: IDYA) is a public, clinical-stage precision medicine oncology company committed to the discovery, development, and commercialization of targeted therapeutics for patient populations with high unmet clinical needs. Our approach integrates extensive capabilities in identifying and validating translational biomarkers with small molecule drug discovery to select patient populations most likely to benefit from the therapies we are developing. We have developed an industry leading platform and pipeline in precision medicine by applying these capabilities across multiple approaches such as direct targeting of oncogenic pathways and synthetic lethality, which represents an emerging class of precision medicine targets. We believe this diversified approach will enable us to deliver the right medicine to the right patient to drive a more robust clinical response. IDEAYA has established strategic collaborations with GSK, Amgen, Pfizer, and Gilead but wholly-owns or controls its three most-advanced clinical programs and we are committed to building a best-in-industry organization to deliver our precision medicines to the people who need them.

 

When you're at IDEAYA, you will be in the midst of brilliant minds working on precision medicine therapies to help cancer patients. We are passionate and committed about being on the forefront of oncology medicine, which means we all have a high internal drive that is at the very core of every person at IDEAYA. We are inquisitive, ask deep questions, and are data-driven innovators who like to collaborate and use teamwork to move science forward. For more information, please see www.ideayabio.com.


Notice to Agencies and Recruiters: 

All open positions and candidate activity are strictly managed through Human Resources.  Please note that our policy is that recruiters do not contact employees/hiring managers directly to solicit business and/or present candidates. Submission of unsolicited resumes prior to an agreement set in place between the Human Resources Department and the recruiting agency will not create any implied obligation. Please note that failure to comply with this request will be a factor in developing a professional relationship with IDEAYA Bio.  Inquiries regarding developing a recruiting relationship with us, may be directed to HR@ideayabio.com

 

Position Summary

We are seeking a dynamic and experienced Vice President of Marketing and Commercial Strategy with extensive experience launching new oncology products and driving commercial pipeline strategy to build, lead and execute all aspects of IDEAYA’s marketing efforts.  This individual will be responsible for developing all marketing strategies, with an initial focus on launch readiness and commercialization in the U.S. of our lead program darovasertib, in Uveal Melanoma [UM].  In addition, this role will be accountable for driving commercial strategy for darovasertib lifecycle management and our pipeline of exciting precision medicine assets. This is one of the first commercial hires for the company, and as a member of the commercial leadership team, this role will be integral in IDEAYA’s transition to a commercial stage biotechnology company.  


What you'll do:
  • Accountable for developing and executing all US and global Marketing strategies that align with the overall company strategic imperatives and support the safe and effective use of our products by customers and patients
  • Ensure strategic alignment with cross-functional commercial partners in commercial insights and analytics, market access, and sales in order to produce high quality marketing efforts that achieve company performance objectives
  • Build and implement the marketing plan including, but not limited to, marketing strategy, brand development, promotions, digital marketing, patient marketing, and marketing operations
  • Develop and execute comprehensive commercial strategy and plans to ensure successful commercial launch of darovasertib in the US and other ex-US markets
  • Partner with commercial insights and analytics to develop and maintain deep market insights through market research, competitive intelligence, business analytics, necessary metrics/KPIs are in place to measure performance and identify opportunities as needed
  • Lead the development and implementation of commercial plans for potential future products including situation analysis, sizing/segmentation, positioning, messaging, and go-to-market commercial strategies
  • Partner with Clinical Development to inform trial design and prioritization of lifecycle plans and future pipeline assets
  • Maintain a high degree of presence, visibility, and ensure regular and effective communication with the field sales team to regularly solicit input, feedback, ideas, identify challenges and opportunities to deliver solutions as needed
  • Partner with commercial insights and analytics and finance to develop and maintain commercial forecasts, quarterly latest estimates, and operating budgets
  • Develop a close collaborative relationship with Medical Affairs to ensure that Marketing and Medical Affairs are working together on deliverables such as KOL identification and development, publication planning, medical congresses, advisory boards, disease education/awareness initiatives, speaker programs, life cycle management strategies, etc.
  • Proactively develop and maintain close relationships with US and international Thought Leaders to inform commercial strategy
  • Ensure successfully agency and vendor partnerships
  • Develop and deliver marketing presentations to IDEAYA senior and executive leadership
  • Participate in portfolio strategy and commercial evaluation of business development opportunities as needed
  • Provide input as needed to other business planning processes such as IC planning, CMC, budgeting, etc.
  • Ability to travel (domestic and some international) to attend industry and team/field sales meetings, customer engagements, market research, etc – estimated at 20% travel.


Requirements:
  • Bachelors degree in business or related discipline required; MBA strongly preferred
  • Minimum of 15 years of experience within the biotech/pharmaceutical industry, including atleast 8-10 years in senior marketing positions with increasing responsibilities, and 5-7 years in sales leadership roles.
  • U.S. Oncology launch experience is required; Global launch experience strongly preferred
  • Experience building teams and commercial capabilities is required
  • Demonstrated ability to deliver results in competitive markets
  • Proven success collaborating closely with other commercial disciplines (market access, sales, operations, training, insights/analytics, etc).
  • Ability and willingness to perform in IDEAYA’s working-leader environment where all leaders are expected to demonstrate strategic leadership, role modeling our company values, demonstrating collaboration and teamwork, and rolling up your sleeves on day-to-day deliverables
  • Must be highly analytical, and comfortable with formulating and delivering data-driven, fact-based analysis of the business and utilizing insights to propose effective marketing strategies
  • Must be resourceful, demonstrate an agile and lean mindset approach, creative problem solver who seeks out and is receptive to new ideas and approaches to solving challenges
  • Must fit our IDEAYA culture and be a true team player – authentic, humble, professional, able to build a positive team spirit that supports a positive relationship with the field sales team and all stakeholder functions across IDEAYA
  • Ability to adapt to changes in the work environment, industry, manages competing demands.
  • Outstanding written and verbal communication skills with the ability to effectively present to and engage with a wide range of audiences
  • Strategic thinking with the ability to drive results in a fast-paced and dynamic environment.


$334,000 - $346,000 a year

At IDEAYA Biosciences, we care about our employees and strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health and well-being benefits. The expected salary range for this role that is based in our South San Francisco, California office is $334,000 - $346,000.


The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the office location where this open position is located, the final candidates’ experience within their profession, experience in the disease areas we are striving to make an impact in as a company, length of time within the industry, educational background, and performance during the interview process. 


The Company complies with all laws respecting equal employment opportunities and does not discriminate against applicants with regard to any protected characteristic as defined by federal, state, and local law. This position requires you to work onsite at the Company’s facilities, with partial work-from-home flexibility, and the Company requires that all employees working in its facilities be fully vaccinated (except as required by applicable law). Therefore, this position requires you to be fully vaccinated from COVID-19, subject to reasonable accommodations for medical or religious reasons, and/or as otherwise required by applicable law. The Company considers you fully vaccinated once 14 days have passed since you received either the second dose in a two-dose COVID-19 vaccine series or a single-dose COVID-19 vaccine. The vaccine must have been FDA approved, have emergency use authorization from the FDA, or, for persons fully vaccinated outside of the U.S., be listed for emergency use by the World Health Organization.

 

Total Rewards:

Along with our inspiring mission, and highly collaborative and inclusive environment, IDEAYA offers a competitive total rewards package that reflects our pay-for-performance philosophy where employees are eligible to be considered for merit-based salary increases, company discretionary short-term incentive plan participation, and company discretionary stock option awards (based on board approval).  Our comprehensive benefits package includes, but is not limited to, medical/dental/vision coverage (100% company paid for employees and 90% company paid for dependents), 401k, ESPP, and wellness programs. 


IDEAYA is an equal opportunity employer. In accordance with applicable law, IDEAYA does not discriminate in hiring or otherwise in employment based on race, color, religion, sex, national origin, age, marital or veteran status, disability, sexual orientation, or any other legally protected status. EOE/AA/Vets.


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$340000 / YEARLY (est.)
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$334000K
$346000K

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What You Should Know About Vice President, Marketing and Commercial Strategy, IDEAYA Biosciences

At IDEAYA Biosciences, we are on a mission to revolutionize oncology through precision medicine, and we're looking for a Vice President of Marketing and Commercial Strategy to join our passionate team in South San Francisco. This role is a unique opportunity to be at the forefront of our marketing efforts as we prepare to launch our lead therapy, darovasertib, for Uveal Melanoma. In this dynamic position, you'll be responsible for crafting and executing strategic marketing initiatives that align with our mission to deliver the right medicine to the right patient. You'll collaborate with cross-functional teams to ensure high-quality marketing efforts, leveraging your extensive experience in the biotech industry. As one of the first commercial hires at IDEAYA, your leadership will be vital in transitioning us into a commercial-stage organization. We're looking for someone with a proven track record in U.S. oncology launches, capable of articulating clear value propositions and driving brand success. Your analytical mindset will help us gather insights and build competitive marketing strategies, paving the way for the successful launch and lifecycle management of our novel therapeutics. If you're ready to join a team of talented individuals committed to making a difference in cancer care, IDEAYA is where you want to be. Together, we will push the boundaries of what's possible in precision medicine.

Frequently Asked Questions (FAQs) for Vice President, Marketing and Commercial Strategy Role at IDEAYA Biosciences
What are the primary responsibilities of the Vice President of Marketing and Commercial Strategy at IDEAYA Biosciences?

The Vice President of Marketing and Commercial Strategy at IDEAYA Biosciences is accountable for developing and executing comprehensive marketing strategies aligned with the company's overall objectives. This includes overseeing the launch of darovasertib for Uveal Melanoma and collaborating with cross-functional teams to ensure effective marketing efforts that achieve performance goals.

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What qualifications are required for the Vice President of Marketing and Commercial Strategy position at IDEAYA?

To qualify for the Vice President of Marketing and Commercial Strategy role at IDEAYA Biosciences, candidates should possess a bachelor's degree in business or a related discipline, with an MBA being strongly preferred. Additionally, a minimum of 15 years in the biotech/pharmaceutical industry, with extensive experience in marketing and sales leadership roles in oncology, is required.

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How does the Vice President of Marketing and Commercial Strategy contribute to IDEAYA's mission?

The Vice President of Marketing and Commercial Strategy plays a crucial role in IDEAYA's mission by developing marketing strategies that support the commercialization of targeted therapeutics, thereby directly impacting patient access to innovative cancer treatments. This position is integral to our transition into a commercial-stage biotechnology company.

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What experience is necessary for someone applying for the Vice President of Marketing and Commercial Strategy position at IDEAYA?

Candidates for the Vice President of Marketing and Commercial Strategy position at IDEAYA Biosciences should bring a strong track record of successfully launching oncology products, with specific experience in U.S. and potentially global market strategies, along with a history of collaboration across commercial disciplines like sales and market access.

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What is the expected salary range for the Vice President of Marketing and Commercial Strategy role at IDEAYA?

The expected salary range for the Vice President of Marketing and Commercial Strategy role at IDEAYA Biosciences is between $334,000 and $346,000 annually. This is based on various factors including the candidate's experience and the local industry standards.

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Common Interview Questions for Vice President, Marketing and Commercial Strategy
Can you describe your previous experience with oncology product launches?

In answering this question, showcase specific examples of successful oncology product launches you led or were a significant part of. Discuss strategies you employed, challenges faced, and the measurable results achieved to provide a comprehensive picture of your experience.

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How do you ensure strategic alignment with cross-functional teams?

Emphasize the importance of communication and collaboration in your previous roles. Discuss methods you've used to engage cross-functional partners, such as regular meetings, shared objectives, and collaborative tools to ensure that marketing efforts align with sales, market access, and clinical development.

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What strategies would you implement for the launch of darovasertib?

Use this opportunity to showcase your strategic thinking. Provide an outline of steps you'd take from market research and analysis to creating targeted campaigns that engage healthcare professionals and potential patients, ensuring you address competitive positioning and customer needs.

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How do you prioritize marketing initiatives in a fast-paced environment?

Illustrate your ability to adapt by discussing prioritization frameworks, such as Eisenhower Matrix or Agile methodologies. Provide examples where quick decision-making led to impactful results in your previous roles, emphasizing your analytical approach to determining priorities.

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What is your approach to developing relationships with key opinion leaders (KOLs)?

Explain your systematic approach to building relationships with KOLs, highlighting the importance of ongoing engagement, providing value through scientific collaboration, and how these relationships can influence and provide insights into your marketing strategies.

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Describe how you have used market insights to drive your marketing strategy.

Provide a case where market insights played a crucial role in shaping your strategy. Discuss specific data points, research methodologies used, and how you applied these insights to create targeted marketing campaigns that achieved specific goals.

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How would you handle a situation where a marketing initiative did not meet expected outcomes?

Communicate your perspective on taking accountability, analyzing the reasons for the underperformance, and how you would use those insights to pivot strategies for continuous improvement in future initiatives.

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What do you believe are the key components of a successful marketing plan?

Discuss components such as market analysis, brand positioning, objectives, strategies and tactics, budget, and performance metrics. Emphasize the importance of aligning these components with overarching business goals to ensure cohesion.

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Discuss a challenging situation you faced when launching a product and how you overcame it.

Choose a specific example, detailing the challenge, your analysis, actions taken, and the eventual outcome. Highlight your problem-solving skills and the lessons learned that enhanced your future approaches.

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How do you stay updated with trends and changes in the oncology market?

Talk about your proactive approach, whether through industry publications, attending conferences, networking, or participating in relevant webinars. Explain how this ongoing education informs your strategies and decision-making.

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Improving lives through transformative precision medicines.

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Full-time, hybrid
DATE POSTED
December 24, 2024

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