Marketing Manager - Mobile Top Up

As a Marketing Manager at IDT, you'll be instrumental in managing the International Mobile Top Up portfolio. This includes executing CRM campaigns, driving customer acquisition through various initiatives, designing digital marketing campaigns, analyzing data to develop business action plans, and collaborating with product and sales teams for product launches.

To excel as a Marketing Manager at IDT, you should have a marketing degree, five years of marketing experience, preferably in digital marketing, particularly within the international mobile top-up or money transfer sectors. Additionally, being bilingual in English and Spanish is essential for this position.

The Marketing Manager plays a crucial role in customer retention at IDT by managing programs that engage existing customers and create loyalty. You'll implement initiatives such as community events, social media outreach, and targeted email campaigns that keep customers informed and connected with our products.

In this position, you'll be in charge of developing and executing various digital marketing strategies, including campaign design, performance analysis, and feedback incorporation. You'll work on initiatives such as SMS notifications, emails, in-app messaging, and more to maximize the reach and impact on our target audience.

The team environment at IDT for a Marketing Manager is dynamic and collaborative. You'll work alongside talented designers and agencies, project management professionals, and product teams to share ideas, solve problems, and drive marketing strategies that benefit the company and its customers.

To prioritize tasks effectively, I evaluate project deadlines, business impact, and resource availability. I also communicate with stakeholders to align on priorities and ensure that the most critical tasks are being addressed first for optimal efficiency.

I have extensive experience with various marketing tools and platforms such as Google Analytics for data analysis, Mailchimp for email campaigns, and social media management tools. I am also familiar with CRM software that aids in campaign execution and customer engagement.

I have successfully managed multiple digital marketing campaigns that involved extensive data analysis, creative design, and tailored messaging. One campaign was particularly successful in elevating customer engagement by employing targeted content strategies, which resulted in increased customer acquisition.

I typically analyze the effectiveness of a campaign by examining key performance indicators (KPIs) such as conversion rates, customer engagement data, and ROI. After a campaign concludes, I conduct thorough analyses and collaborate with the team to identify successes and areas for improvement.

For customer acquisition, I focus on diverse strategies including digital ads, referral programs, social media outreach, and community events. Each strategy is tailored based on target market research and customer behavior analysis to ensure maximum reach and effectiveness.

When faced with tight deadlines, I prioritize projects based on urgency and significance. I remain organized, potentially delegate tasks when possible, and maintain clear communication with my team and stakeholders to ensure we stay on track and meet our objectives.

One successful initiative I led involved a bundled service offer for international mobile top ups. Through targeted marketing efforts, collaborations, and strategic social media engagement, we achieved a 25% increase in new customer sign-ups within three months.

Key features would include competitive pricing, convenience in transactions, a user-friendly interface, and reliable customer support. Understanding local market trends and customer preferences also play a crucial role in shaping these features effectively.

To ensure collaboration with cross-functional teams, I prioritize open communication and regular updates. This includes utilizing collaborative tools and scheduling check-ins to facilitate discussion and address any challenges that arise quickly.

Data is critical in my decision-making process as it helps in understanding customer preferences and behaviors. I rely on analytics to measure campaign performance and inform adjustments for improvements, ensuring our strategies are data-driven and effective.