Senior Product Marketing Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.Senior Product Marketing SpecialistIntroduction to teamTravel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.Our B2B Product Marketing team is looking for a motivated Senior Product Marketing Specialist who excels working within a team and independently, eager to learn and grow, and cares deeply about the customer experience to focus on our Vacation Rental business. Ready for a challenge? Join our team of product marketing professionals and help us fulfill our travel partners’ reach and visibility needs!In this role, you will:• Assist with developing fundamental insights of our market, partners, and competitors• Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies.• Gather and analyze customer feedback to inform GTM strategies, messaging and positioning, and influence the product roadmap by conducting customer interviews, surveys, and focus groups.• Work across global teams to own, execute and report on go-to-market marketing strategies to drive high-performing product launches• Develop clear and compelling positioning and messaging for our Vacation Rental product portfolio• Lead product launch plans and develop effective sales training materials.• Collaborate with product, growth marketing, public relations, sales enablement, sales, and customer support teams to ensure alignment and support for go to market launch.• Present GTM plans and performance updates to senior management.• Help maintain internal alignment with other parts of the company including Product, Sales, Customer Success, and MarketingExperience and qualifications:• 2 to 5 years of experience orchestrating and optimizing GTM strategies throughout the B2B customer lifecycle• Excellent project management skills, with an ability to consistently prioritize and lead execution from other team members to deliver quality outcomes on time• Demonstrate use of data and metrics to develop and test hypotheses, deploy optimizations, and evaluate outcomes• Possess strong interpersonal skills to successfully collaborate with other teams in globally matrixed work groups• Enjoy a fast-paced environment, with multiple priorities and a strong bias for action• Actively identify and resolve issues, owning tools and processes, with minimal supervision• Bachelor’s degree in business, marketing, advertising or communications, or a related technical field; or equivalent related professional experience.The total cash range for this position in Austin is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.