Marketing Executive - job 1 of 7

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

1. Strategic Planning, Market Research & Innovation

• Collaborate with the Line Manager to develop marketing plans, including target audience identification, objectives, promotional activities, and desired outcomes.
• Conduct market research, analyze competitor activities, and stay updated on industry trends to inform data-driven strategies.
• Generate innovative ideas to differentiate campaigns in competitive markets and share insights to refine customer targeting.

2. Campaign Management & Execution

• Design and execute multi-channel campaigns (social media, digital, events) aligned with project goals for cross-promotional opportunities.
• Generate creative ideas and execute campaigns across platforms such as Facebook, LinkedIn, YouTube, and the company website.

3. Content Creation & Production Coordination

• Develop creative content for marketing materials (copy, design/video briefs) and collaborate with graphic designers to ensure visual impact and brand alignment.
• Coordinate with third-party vendors for event photo/video production and other promotional assets.

4. Data Analysis, Reporting & Cross-Functional Collaboration

• Use analytical tools (Google Analytics, CRM) to measure campaign effectiveness, track KPIs, and optimize strategies.
• Generate post-campaign reports and collaborate with Sales and Operations teams to gather visitor/customer feedback, enhancing user experience.

5. Budget Management

• Oversee the marketing budget, ensuring cost-efficiency and alignment with campaign goals.

6. Ad-Hoc Responsibilities

• Support additional tasks as assigned by the Line Manager.

1. Education & Core Experience

• Bachelor’s degree in marketing, communications, advertising, business development, or a related field.
• Minimum 1+ year of professional experience in marketing, communications, advertising, or business development.
• Preferred: Experience in the B2B event industry and/or basic understanding of the water sector (a strong plus).

2. Operational & Technical Expertise

• Strong time management, organizational skills, and ability to balance practical execution with strategic thinking.
• Proficiency in managing WordPress (CMS) and social media platforms(Facebook, YouTube, LinkedIn, Twitter, etc.)
• Excellent verbal and written English fluency, with proven ability to produce creative, engaging content.

3. Communication & Collaboration

• Strong interpersonal and teamwork skills to foster positive relationships with internal teams, partners, and stakeholders.

4. Work Ethic & Adaptability

• Self-motivated and flexible, with the ability to work well under pressure and adapt to shifting priorities.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.