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Sales Support & Communications Manager, Hybrid

Company Description

Informa Connect: We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses.

One of a Kind: Rooted in our purpose to champion creativity, One Of A Kind brings together a community of like-minded individuals to exchange ideas, stories and objects through the culture of craft. Since 1975, One Of A Kind is best known for hosting Toronto’s largest and best attended craft shows. Between our Spring and Winter events, we connect thousands of small businesses with 130, 000 visitors each year. From in person events to year-round digital products, One Of A Kind is invested in delivering meaningful experiences between makers and buyers so that so that shopping Canadian Made is simple yet impactful to the vitality of our local communities.

Job Description

About the Role:

The One Of A Kind team is looking for a tech savvy, detail-oriented, and commercially minded individual to join our team. As the Sales Support and Communications Manager, you will be responsible for leading “end-to-end” delivery of sales initiatives that aim to recruit, inform, and retain our vendors (creative entrepreneurs, small business owners, makers and creators).

Who You Are:

You are a strong communicator and believe business growth comes from customer success. You are a problem solver, and love to analyze and generate new ideas to maximize productivity and profitability. Lastly, you are a collaborator, and together with the rest of the team, you are driven to deliver daily excellence on all things related to One Of A Kind.

What You Will Do:

  • Oversee the full vendor application process from setting up the digital application, preparing jury workflow to disseminating applicant communications
  • Work collaboratively with central sales operations to ensure all accepted applicants receive contract, invoices in a timely fashion. Collaborate with central accounts receivable to make sure collections are up to date, and execute plans and follow ups if collections are behind
  • Onboard new and returning vendors with the Newsletter Series (for both digital products, as well as our face to face events)
  • Monitor vendor’s adoption and development of best practices, constructively challenge them to improve their engagement with all OOAK related products
  • Ensure all vendors are following through and completing onboarding steps
  • Populate relevant information, order forms and deadlines on the website, vendor portal and social channels
  • Create content in various formats to recruit, update and engage with our prospect and vendors
  • Coordinate content to be translated when needed
  • Organize webinar and learning sessions throughout the year to enable our vendors to meet their business goals
  • Implement and execute the resign process with Sales Ops team to rebook vendors for future events
  • Work with sales director and show director to manage show inventory to ensure the show meet and exceed annual targets
  • Research and ideate on projects to drive and sustain brand growth while advancing company wide’s Diversity, Inclusion and Sustainability initiatives
  • Assist in the ongoing review and updates of various vendor/exhibitor documentations and policies
  • Anticipate business risks based on existing data and historical behaviors and implement corrective measures
  • Facilitate day-to-day administrative tasks
  • Contribute feedback and recommendations to improve the overall One Of A Kind experience
  • Work onsite to deliver the One of a Kind Spring and Winter Shows
  • Participate in company training and best practice programs
  • Travel and weekend work  may be required occasionally

Qualifications

  • You have at least 2 years of experience in sales, sales operations, or background in managing back office sales processes in a fast-paced multi-stakeholder environment; experience working with Salesforce is an asset
  • You have excellent written and verbal communication skills
  • You understand the importance of brand voice, and strongly believe communications can play a key role in driving brand loyalty and vendor engagement
  • You have a strong aptitude for technology and have an ability/desire to learn new software
  • You possess creative skills in various media, previous experience working with Canva and Formstack are a bonus
  • You are an expert in Microsoft Office Suite (especially Excel) and have worked with CRMs like Salesforce, as well as project management software like Wrike
  • You can be empathetic yet firm with challenging clients
  • You love solving problems and you will always follow-through to ensure vendor success
  • You can work autonomously and as an active member of a team
  • You are comfortable working with ambiguity, and can remain agile to get the job done
  • You are a pro when it comes to multi-tasking and can manage your time effectively
  • You are motivated to contribute to the success of the company, and will go beyond a narrow definition of job responsibilities
  • Bilingual in English and French is an asset

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Comprehensive time of package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
  • Work from almost anywhere for up to 4 weeks per calendar year
  • Competitive benefits, including Share Match program
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Average salary estimate

$70000 / YEARLY (est.)
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$80000K

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What You Should Know About Sales Support & Communications Manager, Hybrid , Informa Group Plc.

Join the vibrant team at One Of A Kind as a Sales Support & Communications Manager! Located at 20 Eglinton Ave W, Toronto, ON, this hybrid role is perfect for someone who thrives in a fast-paced environment and is excited about fostering connections. At One Of A Kind, part of the esteemed Informa family, we are dedicated to uniting talented creatives with our diverse community of makers and buyers. As you take on the responsibility of managing the entire vendor application process, you'll find yourself interacting with innovative small business owners and creative entrepreneurs every day. You'll coordinate with various teams to ensure that our vendors are onboarded seamlessly and supported throughout their experience. Your knack for communication will shine as you create engaging content and organize informative webinars that empower our vendors to succeed. We're looking for a tech-savvy, detail-oriented individual who loves problem-solving and is eager to tackle new challenges. Along with your strong analytical skills and a passion for brand loyalty, you'll work closely with our sales and management teams to capitalize on our growth and sustainability initiatives. If you're ready to make a real impact within our community and elevate the One Of A Kind experience, we can't wait to hear from you!

Frequently Asked Questions (FAQs) for Sales Support & Communications Manager, Hybrid Role at Informa Group Plc.
What are the responsibilities of a Sales Support & Communications Manager at One Of A Kind?

As a Sales Support & Communications Manager at One Of A Kind, you will oversee the vendor application process, manage onboarding communications, and collaborate on sales strategies. Your role will involve creating engaging content, supporting vendor success through informative webinars, and ensuring all documentation is updated. Additionally, you'll work closely with various teams to drive brand loyalty and improve vendor engagement.

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What qualifications are required for the Sales Support & Communications Manager position at One Of A Kind?

To qualify for the Sales Support & Communications Manager position at One Of A Kind, you should have at least 2 years of experience in sales or sales operations, preferably in a fast-paced environment. Strong communication skills, proficiency in Microsoft Office, and familiarity with CRMs and project management software are essential. Creativity and a tech-savvy nature are also highly valued for this role.

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How does the Sales Support & Communications Manager contribute to vendor success at One Of A Kind?

The Sales Support & Communications Manager plays a crucial role in contributing to vendor success at One Of A Kind by ensuring a smooth onboarding process, providing ongoing support, and facilitating communication. By monitoring vendor adoption of best practices and organizing learning sessions, you help our vendors thrive in their businesses and foster strong relationships within the One Of A Kind community.

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What is the work environment like for the Sales Support & Communications Manager role at One Of A Kind?

The work environment for the Sales Support & Communications Manager role at One Of A Kind is dynamic, inclusive, and collaborative. You will have the flexibility to work in a hybrid setting while engaging with teams both in-person and virtually. As part of the Informa family, you will experience a supportive workplace culture that encourages professional growth and embraces diversity.

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Are there opportunities for career advancement as a Sales Support & Communications Manager at One Of A Kind?

Yes, there are ample opportunities for career advancement as a Sales Support & Communications Manager at One Of A Kind. Informa supports internal job moves and offers training, mentoring, and access to continuous learning resources. Your contributions to our vendor community and overall success can pave the way for future career developments.

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Common Interview Questions for Sales Support & Communications Manager, Hybrid
What strategies would you implement to engage vendors as a Sales Support & Communications Manager?

In answering this question, showcase your understanding of vendor motivations. Discuss implementing personalized communication strategies, hosting informative webinars, and developing engaging content that highlights the value of services offered. Highlight your problem-solving abilities by suggesting innovative approaches to vendor engagement.

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Can you describe your experience with CRM systems in a sales context?

When responding, emphasize specific CRM tools you've used, such as Salesforce, and illustrate how they aided in tracking sales processes and vendor interactions. Discuss data-driven decision-making and your familiarity with managing sales pipelines effectively.

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How do you handle difficult clients or vendors?

Discuss your empathetic yet firm approach to resolving conflicts. Highlight your communication skills and how you strive to understand the client's perspective. Provide examples of successful resolutions and how you maintain professionalism under pressure.

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What techniques would you use to create engaging content for vendors?

Demonstrate your creativity by outlining specific techniques, such as utilizing storytelling, multimedia content, or interactive webinars. Discuss the importance of aligning content with the brand voice to foster stronger vendor connections.

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How would you assess vendor performance and success?

Talk about utilizing KPIs and feedback mechanisms to assess vendor performance. Mention the importance of constructive feedback and providing ongoing support for vendors to enhance their engagement with the brand.

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Describe a situation where you had to manage multiple projects at once.

Provide a concrete example where you successfully juggled multiple responsibilities. Discuss your time management techniques, prioritization strategies, and how you maintained effective communication throughout the process.

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What do you believe is the most important aspect of vendor onboarding?

Articulate that successful vendor onboarding hinges on clear communication and intuitive processes. Share how you would streamline onboarding and provide positive touchpoints for continuous engagement.

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How do you approach collaboration with sales operations and management teams?

Discuss the importance of open communication and transparency in collaboration. Highlight how you would leverage cross-functional teamwork to achieve common goals and enhance vendor experiences.

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Can you give an example of a successful project you led in a sales support role?

Share a detailed example of a project you led that positively impacted vendor engagement or sales outcomes. Explain the objectives, your role, the challenges faced, and the results achieved.

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What role does analytics play in your decision-making as a Sales Support & Communications Manager?

Emphasize the value of data in decision-making. Discuss how analytics can inform strategies, enhance vendor relationships, and drive continuous improvement in processes and initiatives. Share how you use data to identify trends and make informed decisions.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, hybrid
DATE POSTED
December 15, 2024

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