Manager, Programmatic Trading Desk Development, NA

As the Manager of Programmatic Trading Desk Development at InMobi, you'll be responsible for initiating and managing relationships with programmatic trading desks. This role involves developing business strategies to acquire new clients, managing operations and activation relationships, and providing subject matter expertise to external trading teams. Your strategic thinking will aid in driving revenue growth and enhancing our competitive presence in North America.

Success in the Manager, Programmatic Trading Desk Development role at InMobi necessitates over six years of experience in account management or demand partnerships within the programmatic advertising ecosystem. Strong analytical skills, strategic mindset, and familiarity with industry tools like Power BI and Salesforce are critical. You should be adept at building cross-functional relationships and tackling challenges in a diverse, fast-paced environment.

In your role as the Manager of Programmatic Trading Desk Development at InMobi, building client relationships is all about collaboration and communication. You will engage in quarterly business reviews with partners, conduct learning and development sessions, and deliver insights through strategic data analysis. Your proactive approach will help forge strong partnerships based on trust and mutual growth.

As a Manager of Programmatic Trading Desk Development at InMobi, your impact will be significant. You will drive revenue growth for your client portfolio and shape strategic solutions that contribute to the success of our programmatic initiatives. Your role directly influences our product enablement strategies and enhances overall agency partnerships, making you a key player in the organization.

InMobi prides itself on fostering a culture that values diversity, accountability, and personal growth. As a Manager of Programmatic Trading Desk Development, you’ll find an inclusive environment that embraces collaboration across teams. Our core values encourage innovative thinking, and we support our employees' ongoing development through initiatives aimed at enhancing their professional journey.

When discussing your experience with programmatic advertising, highlight specific roles and projects that showcase your ability to manage accounts and partnerships. Discuss how you've leveraged data to drive marketing solutions and mention any tools or software you're familiar with, emphasizing your analytical skills and strategic mindset.

In answering this question, focus on your interpersonal skills and strategies for establishing rapport with clients. Provide examples of how you've successfully navigated client needs and fostered trust through effective communication, regular check-ins, and exceeding expectations.

To approach this question, share your strategic thinking process. Discuss how you would analyze existing client portfolios to identify growth opportunities, create tailored solutions, and leverage data-driven insights to elevate performance and optimize revenue streams.

Describe a specific project that posed challenges, focusing on how you navigated those hurdles. Discuss your problem-solving approach, the steps you took to engage stakeholders, and the positive outcomes that resulted from your efforts.

Share your strategies for staying informed about industry trends, such as following relevant publications, participating in webinars, attending industry events, or engaging in professional networks. Highlight your commitment to continuous learning and how it benefits your work.

In your response, emphasize the importance of data analysis in informing your strategies. Provide examples of how you've used data to identify market opportunities, evaluate performance metrics, and tailor client solutions to enhance effectiveness.

Detail a specific collaboration experience, focusing on how you communicated effectively with different stakeholders and ensured alignment. Discuss any challenges faced and how you overcame them to achieve shared goals.

Highlight essential skills such as strategic thinking, analytical ability, relationship management, and effective communication. Discuss why these skills are critical for driving success in programmatic trading desk development and how you embody them.

Explain the metrics and KPIs you consider crucial for evaluating campaign performance, such as ROI, customer engagement, and conversion rates. Mention tools or methods you employ to analyze data and provide insights that drive future strategies.

Your answer should resonate with InMobi’s mission and values. Express your enthusiasm for their innovative approach to advertising and the exciting opportunities for growth in the programmatic space. Connect your personal career aspirations with InMobi's vision.