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Product Manager, Gen AI - Remote

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.


About us


We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.


We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.


Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.


When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers. 


Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.


We are looking for a Product Manager who wants to make the dream a reality.

 

What is our mission?

 

We are visionaries who guide new product ideas. We are setting the vision for our growing family of products. We use data, research, strategy, and empathy to guide development and design teams toward a common goal since we believe that only our products can alter Insider`s destiny. We are Insider’s innovators, our impact starts on day one, and our mission is to prove that break-through products can be created outside Silicon Valley.

 

What are we offering?

 

Impact; be a part of a world-class product team where we constantly get challenged with new things and the results of our actions create an impact for hundreds of millions of users every day.

Personal Growth; work closely with experienced PMs, get mentored by some of the best people in their fields, join tons of different training like sales, design, customer communication. Develop the skills that you need to become a successful product manager.

Experience; get important responsibilities, learn from your mistakes without getting blamed, watch experienced people work on complex matters, gain one of the most important things to become a great product manager, experience.

Delight; make tough decisions, release new features, create innovating products which bring ease and joy to the life of many individuals who use them.

Community; surround yourself with great people who constantly help each other and push each other to be better, join many different events, and become a part of the Insider Community.

 

What are we searching for?

 

Leadership, you can make decisions and set direction while motivating and inspiring people around you to follow you in that direction.

Communication, you serve as the diplomat of the team, you can transmit complex information to different audiences clearly and you are talented in reaching the information you need on the people you are talking to.

Problem Solving, you are a natural-born problem solver, finding solutions to complex problems motivates and excites you, and at that moment when you solve the problem, feeling that sense of accomplishment is worth all the effort.

Teamwork, you are easily able to work with people around you, help them when they need, give or take constructive feedback, despite any personal conflict between you and them. 

Listening, despite the fact that communicating effectively is extremely important, you should also be able to gather information from many sources around you to help you make better-informed decisions on guiding and improving your products and services.

Entrepreneurial Spirit, rather than waiting to adapt to change, you are actively seeking out change. You have a mindset that embraces critical questioning, innovation, and improvement. You can see the big picture, you are willing to take risks, you constantly seek new opportunities for innovation and you take ownership and pride in what you do. What are you going to do?



As a Product Manager in Insider day in and day out you;
  • are going to be the person who is responsible for defining the why, when, and what of the products that the engineering team is building. This means you will be leading cross-functional teams with your communication starting from a product's ideation all the way through to its launch.
  • will be responsible for building a product and strategy which reflects Insider`s vision. Your job is to clearly articulate the business value to the product team so they understand the intent behind the new product or product release
  • will be defining the release process and coordinating all of the activities required to bring the product to market
  • will be managing and prioritizing product items. You will be owning the creative process of generating, developing, and curating new ideas. You will be continuously benchmarking, monitoring and understanding market needs and requirements, competition, customer/user requirements, and emerging technologies
  • will be defining and analyzing the metrics to calculate how features or products are performing, what is the level of customer satisfaction, and provide suggestions for improvements
  • will always remember that building great products is invigorating. Successful products are built and adopted by customers when a group of committed, focused, and passionate team members play their positions to the best of their abilities. This starts with a strong product manager who feels a deep sense of responsibility for their role and a deep commitment to their team.
  • So, you are going to do your best to create great products, that everybody loves.


We want you to join us while we are taking a step into the future if you:
  • Experience using and applying Large Language Models. You should know how to prompt engineer them, how to evaluate them, and understand how they are tuned.
  • Hands-on experience building or using LLM powered Agentic solutions
  • Establish and refine processes to ensure quality and accuracy in the Conversational AI channels (nice to have)
  • have 3+ years of Product Management experience, preferably in a B2B SaaS product
  • have a Bachelor's Degree from a top-tier university, preferably in Engineering, Business Management, or a related field
  • have hands-on experience in Agile Product Development
  • have hands-on experience in leading cross-functional teams and delivering projects on a time-bounded schedule
  • have a strong understanding of GenAI fundamentals (LLMs, prompt engineering, RAG, fine-tuning, hallucinations, bias, accuracy, etc.)
  • have worked with model APIs like OpenAI, Claude, or Mistral
  • have built or iterated on customer journeys using low-code/no-code tools and drag-and-drop automation platforms
  • have the ability to assimilate customer requirements, design appropriate solutions, and translate requirements into detailed product specifications
  • have the ability to manage complex initiatives with limited supervision
  • are fluent in English and Turkish


While exporting our technology to the world, we offer you:
  • “Keynote Sessions” with famous and groundbreaking people from the software world and many events where groundbreaking ideas are discussed,
  • “PM Academy” in which experienced Insiders & our VP of Product talks about our best practices & share know-how
  • Product Training we organize inside that makes sure everyone is up-to-date about our products, updates & so much more
  • Free access to the essentials such as Laracast, Egghead, LinkedIn Learning, Blinkist, Masterclass, and Spotify
  • A chance to become a Shareowner with the "Shareowner System" that we offer to all Insiders who meet certain criteria
  • Inclusive Private Health Insurance
  • Smart Work Model side benefits to support food and bill expenses
  • The infamous team activities that are bursting with fun,
  • No Dress code! This is a fast and innovative startup, you can wear whatever you want.


We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.


Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!

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What You Should Know About Product Manager, Gen AI - Remote, Insider

Join us at Insider as a Product Manager for Gen AI, and dive into the exciting world of AI-driven solutions crafted to elevate customer experiences! Based in vibrant Istanbul, you’ll be an integral part of our ambitious B2B SaaS company, where creativity meets technology. At Insider, we're not just building products; we're pioneering a revolution in customer interaction, led by a team recognized for its innovation and rapid growth. Here, you will guide our talented development teams through the lifecycle of product ideation, defining the 'why' and 'what' while ensuring that the new features align perfectly with our revolutionary vision. Your daily mission involves deciphering complex market needs, curating cutting-edge ideas, and driving strategies that resonate with our dynamic clientele, which includes household names like Coca-Cola and Nike. Besides collaborating with like-minded professionals, you will have the opportunity to learn and evolve through dedicated training programs and mentorship from industry veterans. If you thrive in a role that combines strategic leadership with creative insights, and you’re equipped with experience in Large Language Models and B2B SaaS, we want to hear from you! Embrace a role where you can immediately impact the products that engage millions and help shape the future of technology alongside us at Insider.

Frequently Asked Questions (FAQs) for Product Manager, Gen AI - Remote Role at Insider
What responsibilities does a Product Manager at Insider focus on?

The Product Manager at Insider is tasked with defining product vision, leading cross-functional teams, communicating effectively during the product lifecycle, and ensuring alignment with company goals. Additionally, you will manage product prioritization, coordinate activities for market releases, and check on market needs and competition to drive product development.

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What qualifications are necessary to apply for the Product Manager position at Insider?

To be considered for the Product Manager role at Insider, you should possess 3+ years of Product Management experience within a B2B SaaS context, with a foundational understanding of GenAI. A Bachelor's Degree in relevant fields, experience in Agile development, and proficiency in English and Turkish are also essential.

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How does the role of Product Manager contribute to Insider's success?

The Product Manager plays a critical role at Insider by guiding the development of groundbreaking products that drive customer satisfaction and business growth. By leveraging market insights and aligning product strategies, you’ll contribute directly to creating impactful experiences that our clients value and rely upon.

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What growth opportunities does Insider offer to a Product Manager?

At Insider, you can look forward to significant personal and professional growth as a Product Manager. You'll have access to mentorship from industry leaders, take advantage of our comprehensive training programs, and engage in community events, all aimed at enhancing your skills and career trajectory.

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What is the company culture like at Insider for Product Managers?

Insider's culture for Product Managers is vibrant and collaborative. We emphasize teamwork, innovation, and a supportive environment where ideas are welcomed. You'll be part of a dynamic community that celebrates creativity, promotes continuous improvement, and values diversity in thought and background.

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Common Interview Questions for Product Manager, Gen AI - Remote
Can you describe your experience with Large Language Models in product management?

Discuss any specific projects where you utilized Large Language Models, focusing on how you approached prompt engineering or evaluation. Mention any successes in improving product functionalities or user experiences through LLM applications.

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How do you prioritize feature requests as a Product Manager?

Explain your process for assessing customer feedback, business goals, and market research to prioritize features. Highlight tools and frameworks you use, such as the MoSCoW method or value versus effort assessment, to make informed decisions.

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What techniques do you employ to communicate complex information to your team?

Outline your strategies for simplifying complex concepts, such as using visuals, storytelling, or hands-on demonstrations. Emphasize the importance of adapting your communication style to your audience's needs.

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How do you handle disagreements within cross-functional teams?

Describe your approach to conflict resolution, emphasizing active listening, seeking common ground, and fostering open dialogue. Mention specific examples where you successfully navigated disagreements to lead the team towards productive outcomes.

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What metrics do you focus on to measure product success?

Discuss key performance indicators (KPIs) you track, such as user engagement, retention rate, and customer satisfaction scores. Explain how these metrics inform your product strategies and future development decisions.

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Can you share an example of a successful product launch you led?

Provide a detailed account of a product launch, highlighting your role in guiding the team through ideation, market readiness, and post-launch analysis. Share insights on challenges faced and how you overcame them.

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What role does customer feedback play in your product management process?

Elaborate on how you collect, analyze, and integrate customer feedback into product development. Discuss any tools or methodologies you use to incorporate this feedback effectively.

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How do you stay updated on trends in the AI landscape?

Share your strategies for keeping abreast of AI trends, such as following industry news, attending conferences, engaging in online communities, or enrolling in relevant courses that hone your expertise.

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What makes a product manager successful in a B2B SaaS environment?

Highlight the importance of understanding client needs, strong analytical skills, and an ability to drive cross-functional collaboration. Discuss how adaptability and a results-focused mindset contribute to success.

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How would you approach defining a new product's vision?

Explain your process for gathering market data, aligning with stakeholders, and distilling insights into a clear and compelling product vision. Mention how you ensure that the vision remains adaptable to changing market conditions.

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