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Sales Development Representative II

OverviewAbout the Role...The Sales Development Representative (SDR) will play a vital role in managing and growing the Scaled Cohort at Instacart. This position is responsible for increasing the active advertiser rate and driving incremental revenue growth. As an SDR, you will be the main point of contact for brands within your assigned book of business, owning all aspects of the advertising relationship.About the TeamThe Retention Sales Development Representative (rSDR) team exists to build relationships with Emerging-Scaled advertisers post-activation. Through these relationships, rSDRs help Emerging-Scaled advertisers to optimize campaigns, prevent churn, prioritize growth, and deliver on long-term revenue.Responsibilities• Developing and maintaining strong relationships with advertisers, managing all aspects of the sales cycle.• Conducting a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment.• Creating sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers.• Meeting and exceeding key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage.• Utilizing SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing.• Ensuring accurate contact mapping within the book of business and tracking contact movement updates.• Engaging active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands' businesses.• Identifying opportunities to standardize materials and processes to provide high-quality support at scale.• Delivering an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution.• Collaborating with product teams to prioritize product improvements that assist in scaling ad products for small to medium-sized businesses.Qualifications• Previous experience in a sales or business development role, preferably in the advertising industry.• Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships.• Proven track record of meeting or exceeding sales targets and KPIs.• Excellent organizational and project management skills.• Detail-oriented with a focus on accuracy and quality.• Ability to adapt to a fast-paced and dynamic environment.Preferred Qualifications• Strong advertising industry knowledge and understanding of CPG advertising is a plus.• Familiarity with CRM software (e.g., Salesforce) and sales engagement tools.#LI-RemoteCompany informationInstacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,000 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 75,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of busy people and families to get the groceries they need from the retailers they love, and for more than 600,000 Instacart shoppers to earn by picking, packing and delivering orders for customers on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes.

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$100000 / ANNUAL (est.)

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What You Should Know About Sales Development Representative II, Instacart

Are you ready to take your sales career to the next level as a Sales Development Representative II at Instacart? In this exciting role, you'll be at the forefront of managing and expanding our Scaled Cohort. Your mission? To ramp up the active advertiser rate while driving incremental revenue growth through meaningful relationships with brands within your own book of business. You’ll be joining the Retention Sales Development Representative (rSDR) team, where the focus is on nurturing connections with Emerging-Scaled advertisers, ensuring they optimize their campaigns post-activation, prevent churn, and prioritize growth. Daily, you’ll dive into high-volume activities such as outbound calls, emails, and social engagement, all aimed at enhancing the advertiser experience. Crafting compelling sales collateral and case studies will be integral, as you'll showcase the unique benefits of Instacart's platform, especially to CPG advertisers. You will also collaborate with product teams and engage with active advertisers to drive increased investments based on your knowledge of their businesses. This role is perfect for someone who thrives in a dynamic, fast-paced environment and possesses the organizational skills necessary to juggle multiple priorities. If you’re an experienced sales professional with a background in advertising and an eagerness to grow, this position at Instacart might be your next big move!

Frequently Asked Questions (FAQs) for Sales Development Representative II Role at Instacart

What are the key responsibilities of a Sales Development Representative II at Instacart?

As a Sales Development Representative II at Instacart, your main responsibilities include managing relationships with advertisers, driving retention and revenue growth, and optimizing campaigns. You’ll conduct a high volume of outbound activities each day, while also creating sales materials and case studies that highlight the advantages of the Instacart platform for CPG advertisers.