Senior Director of Marketing

About Us 

Intus Care is a healthcare analytics platform that synthesizes data to identify risks, visualize trends, and optimize care for PACE programs. We empower care providers to mitigate high-risk events and enable executives to make informed decisions based on clinical and operational data. Our mission is to drive data-driven, multi-disciplinary care for older adults. Additionally, we offer technical assistance and consulting services for new and existing PACE programs. 

Position Overview 

We are seeking an experienced and results-driven Senior Director of Marketing to lead our marketing team and support go-to-market efforts. As a senior leader, you will drive key initiatives such as shaping our brand story, managing product campaigns, and developing marketing channels aligned with our business goals. This role offers the unique opportunity to build and scale a high-performing marketing function while directly impacting business growth. 

You will collaborate closely with the product team to understand product value and timelines, enabling the development of effective sales enablement and customer success strategies. Additionally, you will manage market insights, conducting research, beta launches, and customer segmentation to support product and commercial improvements. You will report to the Chief Revenue Officer, focusing on driving customer acquisition, product adoption, and brand consistency. 

Key Responsibilities 

Brand Story, Positioning & Messaging 

• Develop and maintain the Intus Care brand story, preparing for updates in advance of product launches

• Create cohesive messaging frameworks that reflect our offerings and mission

• Implement standardized language and messaging guidelines to ensure consistency across all marketing materials

• Manage social channels, outbound campaigns, and brand positioning

• Lead initiatives to strengthen brand presence across channels, ensuring impactful messaging

Product Marketing 

• Oversee pricing, packaging, and customer segmentation to facilitate sales and product adoption

• Lead internal/external product launches and manage go-to-market strategies

• Use data to craft customer-centric claims and outcomes

• Collaborate with the product team to align on value propositions and launch timelines

Go-to-Market Strategy 

• Develop and execute go-to-market plans for new product launches and enhancements

• Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and execution

• Identify and prioritize target markets and customer segments to drive growth

• Build comprehensive launch plans, including messaging, positioning, channel strategies, and performance metrics

• Monitor market trends and competitor activities to adapt strategies and maintain a competitive edge

Pipeline Development & Sales Enablement 

• Develop standardized messaging and tools for sales and marketing teams

• Create and maintain sales collateral (e.g., pitch decks, product guides) in collaboration with designers and product teams

• Design and optimize lead-generation campaigns including email, social, etc. to drive awareness and conversions

• Oversee website updates to ensure it reflects our brand, is user-friendly, and converts visitors into leads

• Manage the preparation and coordination of conferences, ensuring alignment with business goals

Market Insights and Analytics 

• Conduct market research and competitive analysis to inform messaging, positioning, and strategy

• Gather insights on customer behaviors, market trends, and competitive landscapes

• Support product development and customer success with insights from research and beta testing

Cross-Functional Team Coordination 

• Work closely with product and commercial teams to align on product messaging, launch timelines, and customer feedback

• Equip sales teams with clear, compelling messaging and presentations

Performance Metrics & Reporting 

• Analyze the return on investment (ROI) of marketing initiatives and campaigns

• Communicate the impact of marketing efforts through regular reports, identifying successes and areas for improvement to guide future investments

Qualifications 

• Proven experience as a digital health marketing leader

• At least 7-10 years of experience in digital health marketing

• Extensive track record of successfully supporting marketing and go-to-market strategies for complex product launches

• Experience working closely with product teams to understand complex products and create resonating messaging

• Deep understanding of various healthcare models within the value-based care space

• Strong project management skills with the ability to develop detailed project and marketing plans

• Excellent communication and interpersonal skills, with the ability to collaborate with individuals and teams of varying backgrounds

• Demonstrated ability to deliver consistent results autonomously and manage multiple priorities in a fast-paced environment

• Bachelor’s degree in marketing, business, or a related field (MBA preferred)

What We Offer 

• A chance to be a part of a trailblazing team in healthcare technology. 

• Competitive salary package

• Comprehensive benefits including health, dental, and vision insurance

• A collaborative, inclusive, and dynamic work environment

• Opportunities for professional growth and development

Core Values 

• Take Ownership For Your Responsibilities and Outcomes

• Think With Data First

• Be Passionate About Impact

• Take Strides Toward Growth and Innovation

• Be Supportive Of Each Other

Salary Range: $160,000 - $180,000/year 

Location: Remote