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Art Director / Designer – Digital and Social Media

Company Description

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the #1 meat snack brand in America, that's still proudly family owned and operated.

We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

 At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snacking Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack brand in America. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company’s house of brands is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, Wild River, Golden Island, Matador, BiFi and Peperami.

Job Description

Join Link Snacks, Inc. as an Art Director / Designer – Digital and Social Media and become an integral member of our Marketing Creative Services team. This position will focus on crafting ideas for the full range of Link Snacks brands and then executing those ideas across social media platforms, ecommerce, and more.

As Art Director / Designer, you will be responsible for developing and producing industry-leading, award-worthy concepts. We’re looking for someone well-versed in pop culture and social media trends who wants to apply that knowledge to deliver effective, on-brand and on-strategy creative. The ideal candidate has a passion for big ideas and proven experience with the craft of art direction that’s needed to bring those ideas to life.

Working alongside a Copywriter and under the direction of an Executive Creative Director, you will take ownership of ideation and execution of concepts that can be used across all channels for a variety of brands and products. You will be accountable for being a steward of the brand guidelines and company values. If you want to work for a growing, family-owned company and create a range of exciting creative content for our house of brands, including the category leader Jack Link’s, this is the opportunity for you!

The responsibilities of this position shall consist of, but not be limited to, the following:

Conceptual Ideation, Development, Execution – Create and design original digitally-focused content in collaboration with our social media and ecommerce marketing teams.  As part of our internal Creative Services team, you will collaborate with our external creative agencies and internal teams to create shareable content that will drive engagement and growth while ensuring consistency of brand and creative across digital consumer touch points.

Asset Execution – Responsible for facilitating revisions and feedback from internal and external cross-functional partners. Work collaboratively to effectively communicate marketing initiatives and design project status as part of a service-orientated function. Collaborate with agency partners and freelancers.

Planning and Management - Responsibly meet established deadlines, manage, and prioritize multiple projects simultaneously. Work collaboratively as a member of the marketing team and cross-functionally to ensure all designs align with brand guidelines. Assist in the development of the Creative Services team to achieve goals and objectives

Content Management – Responsible for archiving final files within established guardrails. Work with necessary teams to oversee smooth implementation of new content. 

Performs other duties and responsibilities as necessary.

Qualifications

REQUIRED EDUCATION:

  • Bachelor’s Degree in Advertising, Digital Design, Graphic Design, or related field or equivalent

REQUIRED EXPERIENCE:

  • Four+ years of agency / brand work experience
  • Strong portfolio showcasing both big-idea campaign thinking and quick-turn social media excellence
  • Team player with a positive attitude, exceptional interpersonal skills, and a client-centered approach to work
  • The ability to work independently and see projects through to completion. Demonstrates a strong sense of personal accountability
  • Excellent time management skills and the ability to manage multiple assignments and/or clients at once
  • Demonstrated proficiency using technology and a wide variety of software applications on a mac-based platform, including Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, and Acrobat) and Microsoft Office (Word, Outlook, Excel, and PowerPoint).
  • Strong verbal and written communication skills
  • Creative problem-solver with an eye for detail. Keen eye for color, fonts, trends, and engaging visual storytelling who has a solid understanding of brand identity systems
  • Someone who’s constantly learning and absorbing, possessing a keen eye for pop culture and social media trends
  • Willingness to deal with ambiguity in a fast-paced environment
  • High level of attention to detail and accuracy
  • Willingness to be hands-on, as well as look at the big picture
  • Photography experience (Photography, Layout, Composition and Lighting)
  • Advanced typography skills
  • Proficiency with Adobe Premiere or Final Cut Pro desired
  • Working knowledge of Adobe Workfront workflow management system highly desired

PREFERRED EXPERIENCE:

  • Experience with front-end web design, motion graphics, and video production
  • CPG industry experience

 

JACK LINK’S CORE VALUES:

Company values: Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character.

Additional Information

The salary range for this role is $89,900 - $123,600 (Annually). Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.

Equal Employment Opportunity Employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

 

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CEO of Jack Link's Protein Snacks
Jack Link's Protein Snacks CEO photo
Troy Link
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Average salary estimate

$106750 / YEARLY (est.)
min
max
$89900K
$123600K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Art Director / Designer – Digital and Social Media, Jack Link's Protein Snacks

At Jack Link's Protein Snacks, we're on the lookout for a talented Art Director / Designer – Digital and Social Media to join our dynamic Marketing Creative Services team at our corporate hub in Minneapolis, MN. If you're passionate about crafting visually striking content and have a knack for keeping up with the latest social media trends, this could be the perfect role for you! Here, you'll have the opportunity to bring bold ideas to life for our portfolio of brands, which includes the iconic Jack Link's. In this position, you'll collaborate closely with our Copywriter and Executive Creative Director to not only develop innovative concepts but also see them through to execution. Your creativity will be the heartbeat of our digital campaigns, and your work will drive engagement across various platforms. With your strong background in art direction and a keen eye for detail, you'll ensure everything aligns with our brand guidelines and resonates with our audiences. You'll be responsible for managing multiple projects simultaneously while maintaining quality and creativity. This is a chance to be part of a family-owned company that values teamwork, creativity, and forward-thinking. So, if you're ready to unleash your creative flair and contribute to something wild, we want to hear from you!

Frequently Asked Questions (FAQs) for Art Director / Designer – Digital and Social Media Role at Jack Link's Protein Snacks
What are the main responsibilities of the Art Director / Designer – Digital and Social Media at Jack Link's Protein Snacks?

As an Art Director / Designer – Digital and Social Media at Jack Link's Protein Snacks, you will be responsible for developing and executing innovative visual concepts for our brands across multiple digital platforms. Key responsibilities include creating original content, collaborating with our marketing and creative teams, managing revisions and feedback, overseeing project timelines, and ensuring all designs adhere to brand guidelines. You’ll also have the chance to work with agency partners and freelancers to produce shareable content that drives audience engagement.

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What qualifications are required for the Art Director / Designer position at Jack Link's Protein Snacks?

To qualify for the Art Director / Designer – Digital and Social Media position at Jack Link's Protein Snacks, candidates should hold a Bachelor’s Degree in Advertising, Digital Design, Graphic Design, or a related field. Additionally, a minimum of 4 years of agency or brand experience is required, along with a strong portfolio that demonstrates both campaign creativity and social media expertise. Proficiency in Adobe Creative Suite and excellent communication skills are also essential for this role.

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How important is social media expertise for the Art Director / Designer role at Jack Link's Protein Snacks?

Social media expertise is crucial for the Art Director / Designer – Digital and Social Media role at Jack Link's Protein Snacks. The ideal candidate should not only be well-versed in current trends but also possess the ability to translate those trends into engaging, effective content. This role involves creating concepts tailored for various social media platforms, so a solid understanding of how to capture attention and drive engagement online is essential.

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What skills and tools are essential for an Art Director / Designer at Jack Link's Protein Snacks?

An Art Director / Designer – Digital and Social Media at Jack Link's Protein Snacks must possess various skills and tools. Strong proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, After Effects, and Acrobat is a must. Additionally, excellent time management skills to handle multiple projects simultaneously, a keen eye for detail, advanced typography skills, and creative problem-solving abilities are also required. Familiarity with photography and video production tools such as Adobe Premiere or Final Cut Pro is a plus.

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What does Jack Link's Protein Snacks look for in a candidate's portfolio for the Art Director / Designer position?

For the Art Director / Designer – Digital and Social Media position at Jack Link's Protein Snacks, the company seeks a portfolio that showcases a strong range of work reflecting both big idea campaign thinking and quick-turn social media excellence. Candidates should include examples that highlight their creative approach, versatility in design, and ability to communicate brand identity effectively across different platforms. A strong portfolio will demonstrate not only technical skills but also innovative thinking and a knack for engaging visual storytelling.

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Common Interview Questions for Art Director / Designer – Digital and Social Media
Can you describe your design process when working on social media content?

Absolutely! When creating social media content, I begin by researching and understanding the specific audience and platform. I brainstorm various concepts, keeping brand guidelines in mind, and sketch ideas to begin visualizing them. Collaborating closely with my team, particularly the Copywriter, I refine those ideas before diving into design, ensuring that the final output is engaging and aligns with our marketing goals.

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How do you stay updated on the latest design and social media trends?

I make it a point to follow industry leaders and trends through social media, design blogs, and resources like Behance and Pinterest. Additionally, participating in webinars and networking events helps me engage with others in the field, inspiring me to bring fresh ideas into my work and stay on the cutting edge of design and digital marketing trends.

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Tell us about a challenging project you worked on and how you overcame obstacles.

In a previous role, I was tasked with a quick turnaround for a multi-channel marketing campaign that required extensive collaboration with different teams. The timeline was tight, and revisions were frequent. To overcome this, I built a detailed project plan that outlined deadlines and responsibilities, allowing for seamless communication. By fostering strong partnerships and being flexible, we successfully delivered a high-quality campaign on time.

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How do you ensure your designs align with brand guidelines?

To ensure my designs align with brand guidelines, I make it a habit to familiarize myself deeply with the brand's visual identity and voice at the beginning of each project. I use established templates and styles as starting points and always refer back to the guidelines throughout the design process. Regular check-ins with the team also help maintain consistency and quality in the output.

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What role does user feedback play in your design process?

User feedback is invaluable in my design process. I actively seek out insights before finalizing any design, using surveys or focus groups to understand audience preferences. This feedback informs revisions and ultimately increases the effectiveness of the design in achieving marketing objectives.

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Can you give an example of a successful campaign you have led?

Certainly! I once led a social media campaign for a product launch where we focused on creating buzz through eye-catching visuals and engaging posts. I devised a cohesive strategy that included an Instagram countdown, influencer partnerships, and interactive stories. The campaign resulted in a 30% increase in engagement and significantly improved product awareness, demonstrating how effective visual storytelling can drive success.

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How do you approach collaboration and communication with other creative team members?

Collaboration is essential in a creative environment. I prioritize open communication, inviting ideas and feedback from team members throughout the project. Using digital tools like Slack or project management software helps keep everyone aligned and organized. I genuinely value diverse perspectives and believe that the best ideas come from considering various viewpoints within the team.

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What techniques do you use to manage tight deadlines?

To manage tight deadlines, I rely on effective planning and prioritization. I break projects into smaller tasks with set deadlines to create a clear timeline. Staying organized with to-do lists and calendars is crucial. During high-pressure periods, I maintain open lines of communication with my team to ensure we’re all on the same page and can collectively tackle challenges as they arise.

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What role do you think creativity plays in digital marketing?

Creativity is at the heart of digital marketing. It differentiates a brand in a crowded marketplace and captures the audience's attention. Innovative ideas can create deep connections with consumers, encouraging engagement and loyalty. Great creative campaigns can transform a simple product into a conversation starter. It's all about telling a compelling story that resonates with your target audience.

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How do you measure the success of your design work?

I measure the success of my design work through various metrics, depending on the project objectives. This can include engagement rates, conversion metrics, or feedback from user surveys. Analyzing data after a campaign provides insights that help inform future designs, allowing me to continuously refine my approach based on what resonates best with the audience.

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Link Snacks wants to forge a link to your adventurous side. The company, which does business as Jack Link's Beef Jerky, makes meat snacks such as beef jerky, turkey jerky, beef sticks, meat and cheese packs, kippered beefsteaks, sausages, and beef...

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Full-time, on-site
DATE POSTED
December 31, 2024

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