Programmatic Analyst (DV360)

As a Programmatic Analyst at Jellyfish, you will be responsible for planning, executing, and managing Display and Video Media Campaigns in the programmatic environment. This includes implementing programmatic buys in platforms like DV360, Amazon DSP, and others, optimizing campaigns, and creating insightful reports to enhance client strategies. You’ll also handle client communications and work closely with the Media Team on investment decisions and performance metrics.

To be considered for the Programmatic Analyst position at Jellyfish, you should ideally have at least one year of experience in display and programmatic advertising, particularly in an agency environment. Proficiency in the Google Marketing Platform, advanced Excel skills including Macros, and strong interpersonal skills are key qualifications. The role also values behavioral attributes and a strong passion for the field as much as traditional degrees.

At Jellyfish, we prioritize your personal and professional growth. As a Programmatic Analyst, you'll receive a paid day each month for self-development and gain access to continuous learning through LinkedIn Learning. Our supportive culture encourages mentorship and skill-building, ensuring you can elevate your career in digital marketing.

Jellyfish promotes work-life balance by offering flexible working hours and the opportunity to work remotely for up to 60% of your days. This approach helps our Programmatic Analysts design a work environment that suits their needs, enabling you to maintain a healthy balance between your professional responsibilities and personal life.

As a Programmatic Analyst at Jellyfish, you'll work on exciting projects that involve planning and optimizing campaigns for various clients across diverse industries. You will engage in tasks such as interface analysis, performance monitoring, and collaborating with teams to craft compelling and strategically sound media activation stories.

When answering this question, highlight specific platforms you have worked with, such as DV360 or TTD. Explain your role in managing campaigns, your approach to optimization, and how you've used data to drive results. Mention any hands-on experience you have and how you overcame challenges in past projects.

Discuss your organizational skills, software tools you may use for tracking tasks, and methods you implement to maintain quality across various projects. Emphasizing time management techniques along with your ability to adapt to changing priorities is advantageous.

Focus on discussing critical KPIs such as click-through rates, conversion rates, and return on ad spend. Explain how you track these metrics, what tools you use, and provide an example of how optimizing for one of these indicators positively impacted a campaign.

Provide an example underlining your analytical skills. Discuss the tools or methodologies you used to gather insights and how you communicated these findings to the client. Highlighting the impact of your recommendations can effectively showcase your proficiency.

Share specific resources you follow such as blogs, podcasts, or industry reports that keep you informed. Mention any relevant courses or certifications you’ve pursued to further your knowledge. This demonstrates your commitment to continuous learning.

Discuss your communication style and provide examples of how you foster relationships with clients through transparency and regular updates. Mention your listening skills and how you leverage feedback to improve client satisfaction.

While answering, define attribution modeling and its role in understanding the customer journey. Discuss its importance in making data-driven decisions for optimizing campaigns and how you have applied these insights in your previous experience.

Be candid about specific challenges, whether they were technical issues, client expectations, or campaign performance. Outline the steps you took to resolve these challenges and what you learned from the experience to demonstrate your problem-solving capabilities.

Share your enthusiasm for Jellyfish's values and culture. Explain how your goals align with their vision and how you can add value to their team. This shows your interest in the company and your commitment to contribute to its success.

Highlight your relevant skills, experience, and personal attributes that align with the job description. Discuss your passion for digital marketing and the unique perspective you bring to the team. Tailoring your response to reflect Jellyfish's values can also strengthen your answer.